
A Discussion About Agile Marketing
05/25/23 • 29 min
In this episode Dave West interviews Jim Ewel and Melissa Reeve from the Agile Marketing Alliance to talk about how marketers use Scrum and other Agile frameworks based on their experiences, accountabilities in Agile Marketing, the differences between software development and marketing and more.
In this episode Dave West interviews Jim Ewel and Melissa Reeve from the Agile Marketing Alliance to talk about how marketers use Scrum and other Agile frameworks based on their experiences, accountabilities in Agile Marketing, the differences between software development and marketing and more.
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Scrum has been in existence for more than 25 years as a simple framework for effective team collaboration on complex products. While it is lightweight and simple to understand, it can be difficult to apply effectively. The Scrum.org Ask A Professional Scrum Trainer series features Professional Scrum Trainers (PSTs) in a live session, answering your most pressing questions regarding the challenges and situations your Scrum Teams are facing.
In this recorded session of Ask a Professional Scrum Trainer, Reshma (Simran) Nagrani answers questions about the Scrum Master Accountability, estimations, metrics, facilitation techniques and more!
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Scrum.org Community Podcast - A Discussion About Agile Marketing
Transcript
Welcome to the scrum.org community podcast, a podcast from the home of Scrum. In this podcast we feature professional scrum trainers and other scrum practitioners sharing their stories and experiences to help learn from the experience of others. We hope you enjoy this episode.
Dave WestHello, and welcome to the scrum.org community podcast. I'm your host, Dave West CEO [email protected]. And today
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