Adapt and Evolve, Navigating Change in Agile Digital Marketing | Drew Craig
01/17/24 • 11 min
Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
In this episode, Drew shares insights on leading change in a non-technical domain, specifically digital marketing transformation. Recognizing the mismatch in training materials, he advocates tailoring content to the industry's needs. Drew emphasizes the importance of adapting roles, seating layouts, and collaborating with local process teams to align with agile principles. Working closely with leadership, he underscores the significance of feedback loops for refining strategies. The episode explores how a system-wide transformation, including process owners, led to accelerated delivery cycles.
[IMAGE HERE] As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? The Lean Change Management framework is a fully defined, lean-startup inspired change framework that can be used as the backbone of any change process! You can buy Lean Change Management the book at Amazon. Also available in French, Spanish, German and Portuguese.
About Drew Craig
Drew calls himself an Agile Coach for humans; inspiring growth for individuals, teams, and systems to be better together. In all of his roles, the connection has been the people. He is passionate about establishing sustainable and simple processes, techniques, or insights as mechanisms toward self-sufficient and empowered systems.
You can link with Drew Craig on LinkedIn and connect with Drew Craig on Twitter.
Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
In this episode, Drew shares insights on leading change in a non-technical domain, specifically digital marketing transformation. Recognizing the mismatch in training materials, he advocates tailoring content to the industry's needs. Drew emphasizes the importance of adapting roles, seating layouts, and collaborating with local process teams to align with agile principles. Working closely with leadership, he underscores the significance of feedback loops for refining strategies. The episode explores how a system-wide transformation, including process owners, led to accelerated delivery cycles.
[IMAGE HERE] As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? The Lean Change Management framework is a fully defined, lean-startup inspired change framework that can be used as the backbone of any change process! You can buy Lean Change Management the book at Amazon. Also available in French, Spanish, German and Portuguese.
About Drew Craig
Drew calls himself an Agile Coach for humans; inspiring growth for individuals, teams, and systems to be better together. In all of his roles, the connection has been the people. He is passionate about establishing sustainable and simple processes, techniques, or insights as mechanisms toward self-sufficient and empowered systems.
You can link with Drew Craig on LinkedIn and connect with Drew Craig on Twitter.
Previous Episode
Unravelling an Agile Team's Struggle with Overcommitment, And The Inevitable Consequences | Drew Craig
Drew Craig: Unravelling an Agile Team's Struggle with Overcommitment, And The Inevitable Consequences
Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
In this episode, Drew delves into the common pitfall of teams overloading their backlog, leading to failed sprints and destroyed team morale. The challenge lies in helping teams realize the importance of realistic commitments. Drew suggests analyzing data, considering historical averages, and aligning discussions with product goals and roadmaps. Addressing the fear of reducing commitments due to leadership pressure, he emphasizes the need to collaborate with leadership and focus on data-driven decision-making.
Featured Book Of The Week: Multipliers, by Liz WisemanIn this episode, Drew shares pivotal books shaping his career as a Scrum Master. "Drive" by Dan Pink offers clarity with easy-to-understand insights about motivation, grounding practitioners in their roles. Drew appreciates its ability to simplify complex concepts. "Multipliers" by Liz Wiseman provides insights on strengthening teams and shifting from doing to enabling. Drew's takeaway involves pondering, "How can I be a multiplier?"
[IMAGE HERE] Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches - Scrum Master edition audiobook includes hours of audio interviews with SM’s that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!
About Drew Craig
Drew calls himself an Agile Coach for humans; inspiring growth for individuals, teams, and systems to be better together. In all of his roles, the connection has been the people. He is passionate about establishing sustainable and simple processes, techniques, or insights as mechanisms toward self-sufficient and empowered systems.
You can link with Drew Craig on LinkedIn and connect with Drew Craig on Twitter.
Next Episode
Product Operations Paradigm, And How Scrum Masters Can Help Product Companies Succeed | Drew Craig
Drew Craig: Product Operations Paradigm, And How Scrum Masters Can Help Product Companies Succeed
Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
In this segment, Drew defines success for Scrum Masters as the moment when teams, leadership, and the system comprehend the overarching purpose behind agile practices. Success is marked by a shift from struggling to understanding the "why," demonstrating a focus on outcomes, customer satisfaction, and value delivery. Drew highlights the significance of teams engaging in the right conversations and asking pertinent questions. Additionally, he introduces the concept of "product operations" as a current buzzword, advocating for a transition towards product-led organizations.
Featured Retrospective Format for the Week: Facilitating Dialogue With The Sailboat RetrospectiveIn this segment, Drew discusses his favorite retrospective format, the sailboat retrospective. He praises its structured yet open nature that encourages meaningful conversations. The sailboat metaphor simplifies complex ideas, making it relatable for team members. Drew emphasizes the role of these formats as conversation facilitators, particularly noting the sailboat's ability to prompt engagement and participation. He provides tips on the critical role of facilitation and the comfort with silence.
[IMAGE HERE] Retrospectives, planning sessions, vision workshops, we are continuously helping teams learn about how to collaborate in practice! In this Actionable Agile Tools book, Jeff Campbell shares some of the tools he’s learned over a decade of coaching Agile Teams. The pragmatic coaching book you need, right now! Buy Actionable Agile Tools on Amazon, or directly from the author, and supercharge your facilitation toolbox!
About Drew Craig
Drew calls himself an Agile Coach for humans; inspiring growth for individuals, teams, and systems to be better together. In all of his roles, the connection has been the people. He is passionate about establishing sustainable and simple processes, techniques, or insights as mechanisms toward self-sufficient and empowered systems.
You can link with Drew Craig on LinkedIn and connect with Drew Craig on Twitter.
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