Schmarketing: A Jargon Detox for Marketers

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Marketing. The fine line between guiding someone to what they need... and letting them believe they found it all by themselves. It’s like sneaking vegetables into a kid’s mac and cheese—only this time, your “kid” is a fully grown adult, and you’re banking on them loving it without ever noticing. Do it right, and you’re a genius. Do it wrong... and, well, you’re just the broccoli guy.

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Jargon. We’ve all heard it, we’ve all said it, and let’s be honest—we’ve all pretended to understand it. It starts with something harmless, like “ideate,” and suddenly, you’re in a meeting suggesting we “take this offline.” And suddenly, you’re nodding, agreeing to “circle back” as if you’ve just made a life-changing decision. It’s like watching yourself in a bad movie where every line makes you cringe, but you can’t stop saying them. The next thing you know, you’re “double-clicking” on ideas that don’t even need a single click, wondering how you got here.

It’s time for a Jargon Detox, where you escape the buzzword vortex and get back to the kind of clarity that speaks for itself.

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Clarity—it’s the bridge between what we say and what others actually hear. But somehow, it’s the first thing to vanish the moment we start talking—or typing. On this podcast, we’ll toss around a few key terms, and I want to make sure we’re all on the same page—or at least using the same secret decoder ring. So today, let’s kick things off with the big one: clarity. We’ll dig into why it matters, and how it’s what separates being understood... from just talking to yourself.

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In this debut episode of Schmarketing, we’re not just introducing a podcast—we’re unpacking a problem. Schmarketing isn’t just the confusing, jargon-laden language of marketing; it’s a communication barrier that turns collaboration into a corporate guessing game. But fear not—there’s a way out. We’ll explore how teams can cut through the buzzwords and build stronger connections. If you’ve ever found yourself lost in a maze of marketing meetings, this episode is your roadmap to making sense of the nonsense.