#162: Why getting in front of others audiences a.k.a. authority building comes first

It's really expensive to build our own audiences from scratch. Earlier this year, I realized I needed to be known to a lot more people since I am so niched. I've spent a lot of money on ads and was also in a few Summits. But it the last month or so, I've really picked up the torch to being my own advocate through relationships. In episode 160 I talked about my networking as a pre-runway for podcast pitching and it's served me really well. As of month end last month I pitched 17 shows and received 5 immediate yeses. That's pretty damn good.

Today I'll share why audience sharing is so important (authority building!), how I'm doing it, why my podcast pitches are getting accepted and more.

I'm also excited to announce my multi-day Membership Success Blueprint Bootcamp starting 2 weeks. It will be amazing. Sign up for free here:

https://scalingdeep.com/bootcamp/