If I knew then what I know now...

Scale to Sale: Stories from Salesforce ISV founders

01/02/24 • 23 min

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In today's episode, James Gasteen sits down with his fellow Unaric Co-Founder, Neil Crawford.
James and Neil discuss Neil's journey into the Salesforce ecosystem, building a product in collaboration with your customers, the challenges of building a horizontal product and, in the early days, why it's important to prioritise existing relationships over chasing new opportunities.

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to [email protected] and we'll be in touch.

01/02/24 • 23 min

Scale to Sale: Stories from Salesforce ISV founders - If I knew then what I know now...

Transcript

James Gasteen (00:01.214)
Hi everyone, today I'm joined by Neil Crawford, one of my co-founders at Unaric, who previously was in the Salesforce space as founder of Distribution Engine. So before we hop into some of the questions, Neil, it'd be great to give us a little bit of a potted background as to your experience in Salesforce space. I believe you were probably even earlier than myself, so maybe give us a few words and then we can hop into some of the questions.
Neil (00:25.91)
Gr

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