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Sarah's Bookshelves Live - Ep. 154: Behind the Scenes of Book Cover Design with Karen Horton (Former Art Director at Henry Holt) + Book Recommendations

Ep. 154: Behind the Scenes of Book Cover Design with Karen Horton (Former Art Director at Henry Holt) + Book Recommendations

Sarah's Bookshelves Live

11/01/23 • 49 min

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In podcast episode 154, we’re diving into the world of book cover design with Karen Horton, graphic designer and former Art Director at Henry Holt. Karen takes us behind the scenes of the process of book cover design, who makes key book cover related decisions, and the role of marketing budgets and author’s reputation in this process. Plus, Karen shares her book recommendations!

This post contains affiliate links through which I make a small commission when you make a purchase (at no cost to you!).

CLICK HERE for the full episode Show Notes on the blog.

Highlights
  • The high-level book cover design process.
  • When and why publishers reach out to designers before a book’s launch proposal.
  • The dynamics of deciding which books a designer works on.
  • Freelance vs In-house: Factors that determine who gets to design the top titles.
  • The lesser-known “silent auction” approach some publishers adopt.
  • Whether book cover designers really read the whole book.
  • Who holds the final decision about a book cover.
  • The author’s role in the decision-making process and the factors that impact how that can play out.
  • How marketing budgets and an author’s reputation influence design choices.
  • The influence of ongoing design trends and when publishers decide to break away from them.
Karen’s Book Recommendations [35:58]

Two OLD Books She Loves

Two NEW Books She Loves

One Book She DIDN’T Love

NEW RELEASE She’s Excited About

Last 5-Star Book Karen Read

Additional Books Mentioned About Karen Horton

Website | Instagram | X (formerly Twitter)

Karen Horton is an Art Director and graphic designer with more than 15 years of experience working in the book publishing industry. She previously was the A...

11/01/23 • 49 min

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