How to Make Customers into Raving Fans

02/22/19 • 16 min

All companies want to achieve a competitive advantage, but most of their methods provide short lived success at best. Listen and learn how you can achieve a sustainable competitive advantage with customers that are raving fans. This strategy doesn’t depend on constantly upgrading technology or marketing deals. Toyota and American Manufacturers for Excellence have uncovered this process. It is working for Toyota and for the organization members. It can work for you too.

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Podcast 32 Make More Sales With Transformation Experiences

Most people today are experience seekers. They are on social media, participate in some type of sports activity, perhaps used a virtual reality device, or participated in some other interactive experience. In 2019, we are in the experience economy and evolving to a transformation economy. So, your typical buyer doesn’t want to be talked to. He or she wants to be actively engaged in the sales experience.

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Stories are the Most Powerful Sales Tool

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Stories capture your customer’s attention. They help them understand the message and remember it. Stories cause people to believe or agree and to care.They also inspire your audience and motivate them to act.