How to Deliver Insight and Win Sales

Several of the well-known sales training programs recommend you sell by providing insights to your customer. Sales reps who are successful selling using insights, connect emotionally with their prospects. Not only do they bring the prospect important ideas but they connect to their heart and show how they can justify the solution with their mind. You know that is a better way to sell than providing a structured pitch. But the question is, how do you prepare and share your insights effectively?