How to Deliver Insight and Win Sales

04/15/16 • 13 min

Several of the well-known sales training programs recommend you sell by providing insights to your customer. Sales reps who are successful selling using insights, connect emotionally with their prospects. Not only do they bring the prospect important ideas but they connect to their heart and show how they can justify the solution with their mind. You know that is a better way to sell than providing a structured pitch. But the question is, how do you prepare and share your insights effectively?

Previous Episode

7 Easy Ways to Connect the Dots and Win Sales

Prospects often have difficulty connecting the dots between your product or service and their needs. They don’t see the big picture so they focus on price comparisons. Today’s podcast focuses on the different types of stories you can tell at each step in the process. Using these types of stories will increase your prospect’s perception of your trustworthiness, and likeability as well as make your prospect engagements more interesting, credible and memorable.

Next Episode

How to Stay Up and Connected in a Competitive Environment

You got up this morning cheerful, pumped up and ready to make calls and close sales. But when you got out there, your calls went to voice mail, the prospect said no or hung up, your customers were staring at their smart phones in the elevator, the receptionist is now gone and the automatic voice asks you for the extension number you want, the person you want to see does not see anyone without an appointment and she is booked for weeks. That’s enough to let the air out of anyone’s balloon.