7 Easy Ways to Connect the Dots and Win Sales

Prospects often have difficulty connecting the dots between your product or service and their needs. They don’t see the big picture so they focus on price comparisons. Today’s podcast focuses on the different types of stories you can tell at each step in the process. Using these types of stories will increase your prospect’s perception of your trustworthiness, and likeability as well as make your prospect engagements more interesting, credible and memorable.