Sales Leadership Podcast - Episode 276: Annie Mosbacher, Chief Strategy Officer and Co-Founder of Decoded Strategies: CAPTIVATE Your Customers with Storytelling

Episode 276: Annie Mosbacher, Chief Strategy Officer and Co-Founder of Decoded Strategies: CAPTIVATE Your Customers with Storytelling

04/25/24 • 57 min

Annie Mosbacher is the co-founder and Chief Strategy Officer for Decoded Strategies. Annie is an expert in maximizing the impact of the intersection points between Sales and Marketing. She’s helped scale organizations from zero to over $50MM ARR in a number of different organizations. Annie co-founded Decoded Strategies to help teams communicate more effectively with their audiences. She’s helped some of the most iconic organizations in the world eliminate confusion and not just communicate...but really connect in powerful ways. And one of the tools her team helps people use with great success? Storytelling. She joins the show today to share why so many organizations communicate...but few truly connect and what to do about it.

You can connect with Annie on LinkedIn here.

You can learn more about Decoded Strategies here.

You can check out the Decoding Story-Based Marketing Podcast here.

You can unlock Annie’s Insider’s Guide to StoryBrand-ing your Business here.

For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.

You can connect with Annie on LinkedIn here.

You can learn more about Decoded Strategies here.

You can check out the Decoding Story-Based Marketing Podcast here.

You can unlock Annie’s Insider’s Guide to StoryBrand-ing your Business here.

For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.

Previous Episode

Episode 275: Steve Brossman: CEO of PodGuest Profits - Momentum is EVERYTHING

Steve Brossman is one of the top advisors to salespeople and sales leaders in the world. He helps teams differentiate and create game-changing strategies to help teams differentiate and cut through the noise of an increasingly crowded world. Steve has worked with leadership teams in 15 countries and has trained over 65,000 salespeople. He also is an elite sprinter and competed in the Olympic games. Today he shares how the principle of Momentum helps a team in a ways nothing else can...and how to be intentional about building momentum with each member of your team.

Steve is a 9 time Amazon Best Selling Author in Marketing, Sales and Personal Performance. His latest book, "The Art and Science of Becoming a 6 Figure Podguest," delves into the nuances of mastering podcast guest appearances to build authority and drive business success. Drawing from his vast experience and success in digital marketing and sales, Steve outlines strategic methods for utilizing podcasts as a powerful marketing tool to elevate personal and business brands.

You can connect with Steve on LinkedIn here.

You can check out "The Art and Science of Becoming a 6 Figure Podguest" here.

For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.

Next Episode

Episode 277: Paul Salamance, CEO and Co-founder of Top 1 Percent Academy: Cracking the Code of the 1% Factor

Paul Salamanca is the Co-Founder and CEO of Top 1 Percenter Academy. Paul is one of my all-time favorite sales leaders. He’s led teams to ridiculous levels of success. He’s done it in the good times...he’s done it in the tough transitional times. I’ve seen him take organizations through every stage of growth...successfully and predictably. Along the way, Paul saw a need to help salespeople take charge of their own development. And as a result he developed the TOP Program... Top One Percenter. His academy has been so successful that today he takes the principles of top 1 percenters to companies of all sizes worldwide. Today he REJOINS the show to share a blueprint for unlocking the Top 1% factor to help every listener break free of the gravitational pull of status quo.

You can connect with Paul on LinkedIn here.

You can learn more about the Top One Percenter Academy here.

You can check out Paul’s Podcast, The Top One Percenter Show, here.

For video excerpts of this and other episodes of the Sales Leadership Podcast, check out Sales Leadership United Here.