Political IP Targeting Strategies

02/11/21 • 7 min

Running for Office as an Online Candidate

With candidates these days having limited options in reaching out to voters, IP Targeting is a form of advertising that allows candidates and campaigns to directly target online ads to mobile devices and computers at an individual household level.
In this episode we cover:

How does IP targeting work?
When to run IP targeting campaigns.
Strategies for creating audiences from your voter list.

Running for office? Sign up for Political Online Campaigning Tips for a head start with your digital presence.
Read more about political campaign IP targeting at https://www.onlinecandidate.com/articles/ip-targeting-political-strategies

How does IP targeting work?
When to run IP targeting campaigns.
Strategies for creating audiences from your voter list.

Previous Episode

What’s Your Campaign Theme?

In other words, why are you running for office?
Summarize your campaign’s main message or narrative into a concise statement that explains why voters should support your campaign, organization or political party. The message should be short enough to not only tell a story, but also to be broken down and used as talking points that can be used by a candidate over and over again.

So, what is a political campaign theme? For your messaging, it’s a summary of why you are seeking office.
Sign up for our Online Political Campaign Tips to help you get a head start with your digital campaigning.
View the post at https://www.onlinecandidate.com/articles/whats-your-campaign-theme

Next Episode

Interview with Carol Daley, owner of Online Candidate

Our guest started building web pages in the mid 1990s. She has over 20 years experience in print and web design, and she's worked with hundreds of political campaigns in website design and development.
In this episode we talk with Carol Daley, Partner of Daley Professional Web Solutions and Online Candidate. Carol shares how she started in web, what brought her into online politics and most interesting campaign website she ever designed.
Running for office? Start your political campaign website with Online Candidate. Sign up for Online Campaign Tips to get a head start with your digital campaigning.