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Rotman Visiting Experts - Rewriting the story: Malcolm Gladwell on stories, micro-targeting and the epidemics shaping our world

Rewriting the story: Malcolm Gladwell on stories, micro-targeting and the epidemics shaping our world

Rotman Visiting Experts

01/02/25 • 23 min

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How do small, targeted actions create massive ripple effects in business and society? Malcolm Gladwell joined host Brett Hendrie to discuss his latest book, Revenge of the Tipping Point, unpacking the hidden forces behind epidemics, the power of overlooked metrics, and the stories that shape our world.

Head over to our YouTube channel to watch this conversation as well!

01/02/25 • 23 min

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