E02 - From Partner to Owner: Inside the Enterprise/Deem Acquisition
Explicit content warning
01/07/20 • 42 min
Travel technology provider Deem first partnered with global rental car provider Enterprise
in 2011, and in 2016, Enterprise took a minority stake in the travel platform. In the first
quarter of 2019, Enterprise officially acquired Deem, taking their relationship and partnership to a whole new level.
In this episode, we address the following questions (and more) with John Rizzo,
Deem CEO:
- What is Deem, and what is its role in the travel ecosystem?
- What was the reasoning behind the acquisition?
- How will Enterprise impact the future of Deem?
- What impact is the acquisition likely to have on the travel industry as a whole?
Travel technology provider Deem first partnered with global rental car provider Enterprise
in 2011, and in 2016, Enterprise took a minority stake in the travel platform. In the first
quarter of 2019, Enterprise officially acquired Deem, taking their relationship and partnership to a whole new level.
In this episode, we address the following questions (and more) with John Rizzo,
Deem CEO:
- What is Deem, and what is its role in the travel ecosystem?
- What was the reasoning behind the acquisition?
- How will Enterprise impact the future of Deem?
- What impact is the acquisition likely to have on the travel industry as a whole?
Previous Episode
E01 - Look Who Just Walked in the Door; Inside Southwest's Decision to Join the GDS Party
Starting in 2020, Southwest Airlines at long last will provide content and full booking capabilities in the global distribution system. What does this mean for the travel industry?
In this episode, we discuss:
»The GDS and the role it plays in air travel
»Southwest’s decision to enable GDS bookings
»The impact this is likely to have on the travel industry as a whole
»How travelers and travel program managers can prepare for what lies ahead
Next Episode
E03 - The OBT Giant: SAP Concur
In the second installment of our three-part series discussing the top online booking tools in the market, Roger sits down with Mike Koetting, Chief Product Strategy Officer at SAP Concur. Since being acquired by SAP in 2019, what successes and challenges has SAP Concur faced? And how exactly does SAP Concur feels about up-and-coming VC ventures into the travel technological space? Hint: they’re not too worried. Listen to episode 3 of Roger That! now for that and much more.
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