Rocket Fuel: Youth Marketing

Rocket

A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.

Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).

He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.

This is Rocket Fuel.

Hosted on Acast. See acast.com/privacy for more information.

All episodes

Best episodes

Seasons

Top 10 Rocket Fuel: Youth Marketing Episodes

Goodpods has curated a list of the 10 best Rocket Fuel: Youth Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Rocket Fuel: Youth Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Rocket Fuel: Youth Marketing episode by adding your comments to the episode page.

Uju Asika on Children's Books for a Better world and Parenting Content of Today!

Rocket Fuel: Youth Marketing

02/14/24 • 27 min

Uju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow Kite/Hachette UK) and the delightful picture book A World for Me and You, illustrated by Jennie Poh (Hachette Children's Group). She is also our latest guest on the rocket fuel podcast! James and Uju chat all things kids, parents, parenting and all things needed for being a modern parent content creator. We also chat the landscape of responsible content and her journey into being a successful author. Then talk about raising children and if dads are as good as mums or are they just a bit pants and why? Then we hear Uju give us their all important rocket fuel!

———————

Follow James @JamesErskine (twitter.com/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Follow Uju @babesabouttown (https://twitter.com/babesabouttown)

Uju's books are available at Bookshop.org, Amazon, Waterstones and other good bookshops.

Hosted on Acast. See acast.com/privacy for more information.

Mark Stevenson - Reluctant Futurist

Rocket Fuel: Youth Marketing

02/13/20 • 35 min

Futurist Mark Stevenson advises corporations on how they can get the most out of the future.

Using his eclectic background in theatre, stand-up comedy and information technology, Mark instigates positive change for social justice issues and the climate. He realises that, whilst we are all individuals, we are also nodes in a network, which is why we have more power than we often realise - not just as consumers, but as citizens.

In this episode, we discuss: social justice and climate, making ideas as funny as possible, speaking truth to power, extinction rebellion, and culture,

This is Mark Stevenson’s Rocket Fuel.

———————

Follow James @JamesErskine (twitter.com/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Follow Mark Stevenson @Optimistontour (twitter.com/optimistontour)

Contact him on LinkedIn (linkedin.com/in/mark-stevenson-448334)

https://markstevenson.org/

Hosted on Acast. See acast.com/privacy for more information.

Matt Deegan - Creative Director, Folder Media

Rocket Fuel: Youth Marketing

12/26/19 • 49 min

Matt Deegan is the creative director of Folder Media and the station manager at Fun Kids Radio.

Since starting in student radio at the Royal Holloway, University of London, Matt’s expertise have grown exponentially; now living a double life managing presenters and staff at Fun Kids Radio, whilst pioneering content for Folder Media.

Fun Kids is the UK’s biggest children’s radio station, and Folder Media is an audio and radio content creation agency. Most notably, Folder pioneered the Love Island podcast for ITV, but have also worked with the BBC, DTS and Bauer Media.

Topics include: Matt’s beginnings, what he looks for in a team, product development, and young people’s media landscape.

This is Matt Deegan’s Rocket Fuel.

———————

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow James @JamesErskine (twitter.com/jameserskine)

Follow Matt Deegan @matt (twitter.com/matt)

Follow Matt on LinkedIn (uk.linkedin.com/in/mattdeegan)

mattdeegan.com

Hosted on Acast. See acast.com/privacy for more information.

Streaming, Community and Digital Experiences (Adam Harris, Twitch)

Rocket Fuel: Youth Marketing

12/03/20 • 57 min

Adam Harris is the Global Head of Brand Partnership Studio at Twitch.

Despite, self admittedly, not knowing what to do by the time of university, Adam Harris has recently cemented himself as one of Twitch’s most in-expendable leaders. Though he started out working with his dad and grafting through university working at M&S, Adam has since gone on to work for the likes of ITV and Metro, winning numerous awards along the way.

Adam’s newest venture, Twitch, is a live-streaming platform recently purchased by Amazon. Twitch’s niche in the media landscape is gaming, predominantly; with viewers tuning in in the millions to watch their favourite streamers and eSports (online competitive video gaming). Having launched in 2011, Twitch has outcompeted numerous rivals and is currently bigger than it’s ever been;

———————

Follow James @JamesErskine (twitter.com/jameserskine)

Connect with James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Connect with Adam on LinkedIn (linkedin.com/in/adsharris)

twitch.tv/p/en/about/

Hosted on Acast. See acast.com/privacy for more information.

Drew McIntyre, WWE Champion

Rocket Fuel: Youth Marketing

05/07/20 • 50 min

Drew McIntyre is a WWE Superstar and the current WWE Champion.

Beginning his journey to world renowned wrestler at just age 15, Drew was initially signed to WWE at the precocious age of 21 and welcomed by legendary WWE Chairman Vince McMahon as “future world champion”. Mr McMahon was right, of course, but not before Drew was sensationally fired for, as he confesses, a big ego and not pulling his weight. An inspiring case of life imitates art followed, as McIntyre worked hard to get back into the business overcoming obstacles all the way to reach the very top as champion, personifying the hero’s journey that lies at the heart of WWE’s storytelling.

WWE (World Wrestling Entertainment) is an integrated media organisation and recognised leader in global entertainment. WWE consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is translated into 28 different languages and is available in more than 180 countries and 800 million households, and has more than one billion social media followers across 18 platforms. WWE is the pinnacle of its genre, being prolific in content creation, brand partnerships, marketing, licensing and merchandising.

Topics of discussion include: WWE’s place in culture, the role of a WWE Superstar, fandom, overcoming challenges, attracting an audience, and the need for authenticity:

“Don’t play the wrestler; be the wrestler.”

This is Drew McIntyre’s Rocket Fuel.

———————

Follow James @JamesErskine (twitter.com/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Check out Drew McIntyre on WWE wwe.com/superstars/drew-mcintyre

Follow Drew on Instagram instagram.com/dmcintyrewwe/

Follow Drew on Twitter twitter.com/dmcintyrewwe

Follow Drew on Facebook facebook.com/DrewMcIntyre/

Hosted on Acast. See acast.com/privacy for more information.

Informing the Youth: Challenges, Tone and Precision (Anna Bassi, The Week Junior)

Rocket Fuel: Youth Marketing

07/30/20 • 45 min

Anna Bassi is the Editor-in-Chief of The Week Junior: a digestible current affairs magazine for children published by Dennis Publishing.

Having gained a weekly readership of 93,000 despite launching a mere five years ago, The Week Junior has quickly become ‘Britain’s fastest growing children’s magazine,’ Junior’s aim is to empower children to be more informed, curious and engaged through their curation of safe and accessibly presented facts, information and stories. This year, The Week Junior launched in the U.S and has already captured the attention of 43,000 subscribers, demonstrating that not even a pandemic can slow them down.

Anna Bassi is the Editor-in-Chief for The Week Junior. After completing her postgrad in publishing, Anna serendipitously found herself in the world of children’s publishing, working for the likes of Redan Publishing, The BBC, Eaglemoss and Egmont thereafter. From her time in the industry, Anna has developed a laser focus on the interests, trends and developments of young people.

Topics of discussion include: Anna’s journey and inspiration, The Week Junior’s business model, Junior’s demographic, relating to youth, Junior’s USPs, and the do’s and don’ts of writing for a young audience.

This is Anna Bassi’s Rocket Fuel.

———————

Follow James @JamesErskine (twitter.com/jameserskine)

Connect with James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Follow Anna on Twitter twitter.com/mrsb_dda

Connect with Anna on LinkedIn linkedin.com/in/anna-bassi-6799548

theweekjunior.co.uk/

Twitter twitter.com/theweekjunior

Facebook facebook.com/Theweekjunior/

Instagram instagram.com/theweekjunior/

Hosted on Acast. See acast.com/privacy for more information.

Retro Rocket Fuel: Our Favourite Episodes

Rocket Fuel: Youth Marketing

02/18/21 • 52 min

Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.

Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.

Introducing Paul Samuels is Sophie Thirlwell, the Brand Manager at Rocket. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.

And, finally, introducing Mariel Richards is Georgia Henry, Campaign Executive at Rocket. Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Now, she works for Gal-dem, an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’

Welcome to Retro Rocket Fuel.

———————

Follow James @JamesErskine (twitter.com/jameserskine)

Connect with James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Team Rocket

Connect with Daniel on LinkedIn: inkedin.com/in/danieljohncollins

Connect with Sophie on LinkedIn: linkedin.com/in/sophiethirlwell

Connect with Georgia on LinkedIn: linkedin.com/in/georgia-henry-61955318a

Rory Sutherland

twitter.com/rorysutherland)

linkedin.com/in/rorysutherland

Paul Samuels

linkedin.com/in/paul-samuels-7164834/

Mariel Richards

LinkedIn linkedin.com/in/marielno/

twitter.com/galdemzine

instagram.com/galdemzine

gal-dem.com

Hosted on Acast. See acast.com/privacy for more information.

Traditional Media vs New Media (Jamie East)

Rocket Fuel: Youth Marketing

02/02/23 • 58 min

A small word of warning this episode has some quite frank language and the occasional word bomb may be dropped.

This week James talks to Jamie East the presenter, broadcaster, punk singer and journalist. Who paved his way almost accidentally by being someone who was willing to look at what was there and tell them where they needed to go.

We take a deep dive into who is Jamie East and what makes him tick. We talk about the days Big Brother's Bit On The Side and what was Holy Moly and how did it create its place in a world where others were stuck in more "old media" tendencies. We also have a rather frank conversation about influencers and how they compare to celebrities past.

We chitchat around Jamie's podcast Smart 7 and why he decided to go full into podcasting over

We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.

———————

Follow James @JamesErskine (twitter.com/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Follow Jamie on Twitter (twitter.com/fetchingrach)

Follow Jamie on Instagram (instagram.com/fetchingrach/)

Contact Jamie on LinkedIn (inkedin.com/in/james-gilmore )

Hosted on Acast. See acast.com/privacy for more information.

Retro: James O'Malley: The Tech Journalist Shaking Up Politics and Media

Rocket Fuel: Youth Marketing

06/12/24 • 50 min

In our 1st of something a bit new we are launching a yearly bonus episode between seasons. This is what we are calling Retro Rocket Fuel! It will feature an episode from the back long followed by James's take on how thing may or may not have changed in the world since then and if the our guests rocket fuel stands the test of time or not.

In our retro episode we take you back to 2019/20 just before the world changed dramatically. James (the host) Erskine spoke to James (the guest) O'Malley!

James O’Malley is a technology and politics freelance journalist.

At the time of broadcast this is what we wrote about James and the episode:

“The problem with being a technology journalist is, these days, you’re basically an everything journalist.”

Technology has become so ubiquitous throughout modern society that it now pervades every nook and cranny of our lives. Of course it has afforded us amazing benefits, but luxuries are not without their costs; we use technology, but it, in turn, uses us. As such, James O’Malley has made it his mission to report and document on how technology catalyses change in the world.

Having been the editor for Gizmodo UK for two years, as well as having written for publications such as WIRED and The Spectator, James has become an expert at discussing technology and culture. He has reported on how TfL breaches privacy, the horrors of China’s social credit system, and even coded a free-to-use Trump notification bot.

Our discussion includes: how technology and politics affect our society, the importance of data, healthy skepticism, and TikTok confusion.

This is James O’Malley’s Rocket Fuel.

Don't for get to stick around after to hear thoughts from James (the host) as he reflects on his discussion with James (the guest) and what can we learn and still apply to today.

Follow James @JamesErskine (twitter.com/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Contact James O'Malley on LinkedIn (linkedin.com/in/james-o-malley-5a83164)

James's Substack https://takes.jamesomalley.co.uk/

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey)

Hosted on Acast. See acast.com/privacy for more information.

Harriet McCulley on Authenticity, Student Demographics and Gen Z Trends

Rocket Fuel: Youth Marketing

01/17/24 • 29 min

In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial endeavors. Speaking about her role at Student Beans, she highlights the emphasis on events marketing, social media, and a demand-generation approach. Harriet shines a light on important Gen Z trends like inclusivity, sustainability, and the desire for real-life experiences, highlighting the need for brands to stay authentic and relevant to the changing student demographic. Then for the 1st time this season we hear a rocket fuel by Harriet.

Bad Pepsi advert mentioned https://www.youtube.com/watch?v=uwvAgDCOdU4

———————

Follow James @JamesErskine (twitter.com/jameserskine)

Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

Follow James on LinkedIn (linkedin.com/in/jameserskine)

Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

wearerocket.co.uk/

Contact Harriet on LinkedIn (linkedin.com/in/harriet-mcculley)

https://www.studentbeans.com/

Hosted on Acast. See acast.com/privacy for more information.

Show more best episodes