Rocket Fuel: Youth Marketing
Rocket
A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
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Top 10 Rocket Fuel: Youth Marketing Episodes
Goodpods has curated a list of the 10 best Rocket Fuel: Youth Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Rocket Fuel: Youth Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Rocket Fuel: Youth Marketing episode by adding your comments to the episode page.
Uju Asika on Children's Books for a Better world and Parenting Content of Today!
Rocket Fuel: Youth Marketing
02/14/24 • 27 min
Uju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow Kite/Hachette UK) and the delightful picture book A World for Me and You, illustrated by Jennie Poh (Hachette Children's Group). She is also our latest guest on the rocket fuel podcast! James and Uju chat all things kids, parents, parenting and all things needed for being a modern parent content creator. We also chat the landscape of responsible content and her journey into being a successful author. Then talk about raising children and if dads are as good as mums or are they just a bit pants and why? Then we hear Uju give us their all important rocket fuel!
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Follow James @JamesErskine (twitter.com/jameserskine)
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Follow Uju @babesabouttown (https://twitter.com/babesabouttown)
Uju's books are available at Bookshop.org, Amazon, Waterstones and other good bookshops.
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Mark Stevenson - Reluctant Futurist
Rocket Fuel: Youth Marketing
02/13/20 • 35 min
Futurist Mark Stevenson advises corporations on how they can get the most out of the future.
Using his eclectic background in theatre, stand-up comedy and information technology, Mark instigates positive change for social justice issues and the climate. He realises that, whilst we are all individuals, we are also nodes in a network, which is why we have more power than we often realise - not just as consumers, but as citizens.
In this episode, we discuss: social justice and climate, making ideas as funny as possible, speaking truth to power, extinction rebellion, and culture,
This is Mark Stevenson’s Rocket Fuel.
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Follow James @JamesErskine (twitter.com/jameserskine)
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Follow Mark Stevenson @Optimistontour (twitter.com/optimistontour)
Contact him on LinkedIn (linkedin.com/in/mark-stevenson-448334)
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Matt Deegan - Creative Director, Folder Media
Rocket Fuel: Youth Marketing
12/26/19 • 49 min
Matt Deegan is the creative director of Folder Media and the station manager at Fun Kids Radio.
Since starting in student radio at the Royal Holloway, University of London, Matt’s expertise have grown exponentially; now living a double life managing presenters and staff at Fun Kids Radio, whilst pioneering content for Folder Media.
Fun Kids is the UK’s biggest children’s radio station, and Folder Media is an audio and radio content creation agency. Most notably, Folder pioneered the Love Island podcast for ITV, but have also worked with the BBC, DTS and Bauer Media.
Topics include: Matt’s beginnings, what he looks for in a team, product development, and young people’s media landscape.
This is Matt Deegan’s Rocket Fuel.
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Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
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mattdeegan.com
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Streaming, Community and Digital Experiences (Adam Harris, Twitch)
Rocket Fuel: Youth Marketing
12/03/20 • 57 min
Adam Harris is the Global Head of Brand Partnership Studio at Twitch.
Despite, self admittedly, not knowing what to do by the time of university, Adam Harris has recently cemented himself as one of Twitch’s most in-expendable leaders. Though he started out working with his dad and grafting through university working at M&S, Adam has since gone on to work for the likes of ITV and Metro, winning numerous awards along the way.
Adam’s newest venture, Twitch, is a live-streaming platform recently purchased by Amazon. Twitch’s niche in the media landscape is gaming, predominantly; with viewers tuning in in the millions to watch their favourite streamers and eSports (online competitive video gaming). Having launched in 2011, Twitch has outcompeted numerous rivals and is currently bigger than it’s ever been;
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Follow James @JamesErskine (twitter.com/jameserskine)
Connect with James on LinkedIn (linkedin.com/in/jameserskine)
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twitch.tv/p/en/about/
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Drew McIntyre, WWE Champion
Rocket Fuel: Youth Marketing
05/07/20 • 50 min
Drew McIntyre is a WWE Superstar and the current WWE Champion.
Beginning his journey to world renowned wrestler at just age 15, Drew was initially signed to WWE at the precocious age of 21 and welcomed by legendary WWE Chairman Vince McMahon as “future world champion”. Mr McMahon was right, of course, but not before Drew was sensationally fired for, as he confesses, a big ego and not pulling his weight. An inspiring case of life imitates art followed, as McIntyre worked hard to get back into the business overcoming obstacles all the way to reach the very top as champion, personifying the hero’s journey that lies at the heart of WWE’s storytelling.
WWE (World Wrestling Entertainment) is an integrated media organisation and recognised leader in global entertainment. WWE consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is translated into 28 different languages and is available in more than 180 countries and 800 million households, and has more than one billion social media followers across 18 platforms. WWE is the pinnacle of its genre, being prolific in content creation, brand partnerships, marketing, licensing and merchandising.
Topics of discussion include: WWE’s place in culture, the role of a WWE Superstar, fandom, overcoming challenges, attracting an audience, and the need for authenticity:
“Don’t play the wrestler; be the wrestler.”
This is Drew McIntyre’s Rocket Fuel.
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Follow James @JamesErskine (twitter.com/jameserskine)
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Check out Drew McIntyre on WWE wwe.com/superstars/drew-mcintyre
Follow Drew on Instagram instagram.com/dmcintyrewwe/
Follow Drew on Twitter twitter.com/dmcintyrewwe
Follow Drew on Facebook facebook.com/DrewMcIntyre/
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Informing the Youth: Challenges, Tone and Precision (Anna Bassi, The Week Junior)
Rocket Fuel: Youth Marketing
07/30/20 • 45 min
Anna Bassi is the Editor-in-Chief of The Week Junior: a digestible current affairs magazine for children published by Dennis Publishing.
Having gained a weekly readership of 93,000 despite launching a mere five years ago, The Week Junior has quickly become ‘Britain’s fastest growing children’s magazine,’ Junior’s aim is to empower children to be more informed, curious and engaged through their curation of safe and accessibly presented facts, information and stories. This year, The Week Junior launched in the U.S and has already captured the attention of 43,000 subscribers, demonstrating that not even a pandemic can slow them down.
Anna Bassi is the Editor-in-Chief for The Week Junior. After completing her postgrad in publishing, Anna serendipitously found herself in the world of children’s publishing, working for the likes of Redan Publishing, The BBC, Eaglemoss and Egmont thereafter. From her time in the industry, Anna has developed a laser focus on the interests, trends and developments of young people.
Topics of discussion include: Anna’s journey and inspiration, The Week Junior’s business model, Junior’s demographic, relating to youth, Junior’s USPs, and the do’s and don’ts of writing for a young audience.
This is Anna Bassi’s Rocket Fuel.
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Follow James @JamesErskine (twitter.com/jameserskine)
Connect with James on LinkedIn (linkedin.com/in/jameserskine)
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Follow Anna on Twitter twitter.com/mrsb_dda
Connect with Anna on LinkedIn linkedin.com/in/anna-bassi-6799548
Twitter twitter.com/theweekjunior
Facebook facebook.com/Theweekjunior/
Instagram instagram.com/theweekjunior/
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Retro Rocket Fuel: Our Favourite Episodes
Rocket Fuel: Youth Marketing
02/18/21 • 52 min
Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.
Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.
Introducing Paul Samuels is Sophie Thirlwell, the Brand Manager at Rocket. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.
And, finally, introducing Mariel Richards is Georgia Henry, Campaign Executive at Rocket. Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Now, she works for Gal-dem, an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’
Welcome to Retro Rocket Fuel.
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Follow James @JamesErskine (twitter.com/jameserskine)
Connect with James on LinkedIn (linkedin.com/in/jameserskine)
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Team Rocket
Connect with Daniel on LinkedIn: inkedin.com/in/danieljohncollins
Connect with Sophie on LinkedIn: linkedin.com/in/sophiethirlwell
Connect with Georgia on LinkedIn: linkedin.com/in/georgia-henry-61955318a
Rory Sutherland
twitter.com/rorysutherland)
linkedin.com/in/rorysutherland
Paul Samuels
linkedin.com/in/paul-samuels-7164834/
Mariel Richards
LinkedIn linkedin.com/in/marielno/
twitter.com/galdemzine
instagram.com/galdemzine
gal-dem.com
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Traditional Media vs New Media (Jamie East)
Rocket Fuel: Youth Marketing
02/02/23 • 58 min
A small word of warning this episode has some quite frank language and the occasional word bomb may be dropped.
This week James talks to Jamie East the presenter, broadcaster, punk singer and journalist. Who paved his way almost accidentally by being someone who was willing to look at what was there and tell them where they needed to go.
We take a deep dive into who is Jamie East and what makes him tick. We talk about the days Big Brother's Bit On The Side and what was Holy Moly and how did it create its place in a world where others were stuck in more "old media" tendencies. We also have a rather frank conversation about influencers and how they compare to celebrities past.
We chitchat around Jamie's podcast Smart 7 and why he decided to go full into podcasting over
We will be back fortnightly (that’s every 2 weeks) on Thursdays. We can’t wait for you to listen in.
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Follow James @JamesErskine (twitter.com/jameserskine)
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Follow Jamie on Instagram (instagram.com/fetchingrach/)
Contact Jamie on LinkedIn (inkedin.com/in/james-gilmore)
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Xandrina Allday - Dear Social Media Manager
Rocket Fuel: Youth Marketing
11/12/24 • 61 min
Hello again! We are glad you have returned! Welcome back to the Rocket Fuel podcast. Where James (your host) talks with an interesting guest from the world of youth marketing, culture and audience. Today your guest is social media manager superstar Xandrina Allday. She is amazing! She has a new book out that she has authored featuring letters from the current gen social media manager to the next gen social media manager. James even has his own letter in the book where he takes a lesson from the past and how it can be relevant today and for the future. As well as talking about the book we talk about all kinds of aspects of being a social media manager. We chat around what her views of platforms such as X aka Twitter are. We find out what makes a good social media manager. And then at the end as we always do, we ask Xandrina Allday, social media manager, for her rocket fuel!
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Follow James @JamesErskine (x.com/jameserskine)
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Contact Xandrina on LinkedIn (linkedin.com/in/socialmediatips)
Buy a copy of her book here https://www.waterstones.com/book/dear-social-media-manager/xandrina-allday//9798328637374 or https://www.amazon.co.uk/Social-Media-Manager-Xandrina-Allday/dp/B0D7D5DVYK
Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts
It is Hosted and Produced by James Erskine
Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)
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Harriet McCulley on Authenticity, Student Demographics and Gen Z Trends
Rocket Fuel: Youth Marketing
01/17/24 • 29 min
In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic brand communication. Harriet discusses her transition from journalism to digital marketing, her drive to become a T-shaped marketer, and her entrepreneurial endeavors. Speaking about her role at Student Beans, she highlights the emphasis on events marketing, social media, and a demand-generation approach. Harriet shines a light on important Gen Z trends like inclusivity, sustainability, and the desire for real-life experiences, highlighting the need for brands to stay authentic and relevant to the changing student demographic. Then for the 1st time this season we hear a rocket fuel by Harriet.
Bad Pepsi advert mentioned https://www.youtube.com/watch?v=uwvAgDCOdU4
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Follow James @JamesErskine (twitter.com/jameserskine)
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Contact Harriet on LinkedIn (linkedin.com/in/harriet-mcculley)
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FAQ
How many episodes does Rocket Fuel: Youth Marketing have?
Rocket Fuel: Youth Marketing currently has 80 episodes available.
What topics does Rocket Fuel: Youth Marketing cover?
The podcast is about Marketing, Entrepreneurship, Youth, Podcasts, Business and Inspire.
What is the most popular episode on Rocket Fuel: Youth Marketing?
The episode title 'Andi Peters: Presenter, Producer and Treasure' is the most popular.
What is the average episode length on Rocket Fuel: Youth Marketing?
The average episode length on Rocket Fuel: Youth Marketing is 45 minutes.
How often are episodes of Rocket Fuel: Youth Marketing released?
Episodes of Rocket Fuel: Youth Marketing are typically released every 7 days.
When was the first episode of Rocket Fuel: Youth Marketing?
The first episode of Rocket Fuel: Youth Marketing was released on Sep 26, 2019.
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