Rocket Chiropractic Podcast
Dr. Jerry Kennedy
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Top 10 Rocket Chiropractic Podcast Episodes
Goodpods has curated a list of the 10 best Rocket Chiropractic Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Rocket Chiropractic Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Rocket Chiropractic Podcast episode by adding your comments to the episode page.
Chiropractic Education From Your Patients Point of View
Rocket Chiropractic Podcast
11/14/24 • 28 min
In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views.
He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits.
Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey.
Takeaways
Patient education is essential for effective chiropractic care.
Understanding the patient's perspective is crucial for communication.
Chiropractors should tailor their explanations to individual patient needs.
Not all patients will use chiropractic care in the same way.
Long-term care is beneficial for certain patient demographics.
Chiropractors must lead their practices while respecting patient choices.
Effective communication can enhance patient relationships and outcomes.
Educating patients helps them make informed decisions about their health.
Chiropractors should identify candidates for long-term care based on their needs.
Building rapport with patients can lead to better care and understanding.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
413: Chiropractors Can’t Change If They Do This
Rocket Chiropractic Podcast
02/01/23 • 21 min
What do you want to change? What are the things in your chiropractic practice that you would like to be different this year? Every chiropractor has a list (even if it’s just in their head) of things that they would like to change. Regardless of what’s on the list, there is one thing that has to happen before change can take place.
In this week’s chiropractic podcast, I talk about the one thing that’s necessary if a chiropractor wants to see changes in their practice. Let’s get started.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
463: Chiropractic Reality Check & Bad Chiropractic Posters | A Conversation With Dr. John Stenberg
Rocket Chiropractic Podcast
04/22/24 • 85 min
In this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world.
They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily.
The conversation explores the importance of finding one’s own path in chiropractic practice and not getting caught up in following someone else’s model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life.
The discussion also touches on the significance of embracing the journey, navigating resistance, and making choices that align with one’s values and goals. The hosts critique the use of certain posters in chiropractic offices that may send the wrong message or require too much explanation.
In this conversation, Jerry and John discuss various chiropractic posters and their misleading messages. They critique posters that focus on the concept of subluxation, spinal degeneration, and the nervous system. They highlight the flaws in these posters and emphasize the importance of being honest and transparent with patients.
They also discuss the need for chiropractors to prioritize excellence and focus on individual patient needs rather than relying on generic posters. Overall, they encourage chiropractors to challenge their assumptions and provide an empowering and authentic healthcare experience.
Takeaways from this episode- Balancing optimism with realism is crucial in the chiropractic profession.
- Focusing on smaller circles of influence, such as family and community, can have a more significant impact than trying to change the world on a grand scale.
- Success in chiropractic practice requires hard work and a willingness to navigate challenges.
- Avoid oversimplifying complex tasks or goals, as they require effort and dedication to achieve.
- Each individual’s path to success in chiropractic practice may be different, and it’s important to find what works best for oneself. It is important to find your own path in chiropractic practice and not get caught up in following someone else’s model.
- Fulfillment should be prioritized over external markers of success.
- Embrace the journey, navigate resistance, and make choices that align with your values and goals.
- It is important for chiropractors to be honest and transparent with their patients about the benefits and limitations of chiropractic care.
- Chiropractors should prioritize excellence and focus on individual patient needs rather than relying on generic posters or scripts.
- Chiropractors should continually study and learn the science behind chiropractic care to provide the best possible care to their patients.
- Chiropractors should craft their messaging, visuals, assessments, and procedures based on their values and the clinical objectives they have for their practice.
- Chiropractors should strive to be an empowering resource for their patients and provide an authentic healthcare experience.
- Certain posters in chiropractic offices may send the wrong message or require too much explanation. Chiropractic posters that focus on subluxation, spinal degeneration, and the nervous system can be misleading and may not accurately represent the chiropractic profession.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
451: 14 Common Mistakes That Young Chiropractors Make When Starting Their First Practice
Rocket Chiropractic Podcast
01/16/24 • 34 min
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
I would argue that most people who decide they want to be a chiropractor, in their heart, just want to help people and make a good living while doing it. That doesn’t seem to be too much to ask, right?
Unfortunately, for many chiropractors, they struggle to do just that. They get out of school, excited about their new career, only to find out that it’s not as simple as getting a job, helping a lot of people, and making a good living.
Sure, there are plenty of jobs out there for chiropractors, but most of them are well below 6 figures. I’m not the type of person who believes that money is the only thing that matters, but I do believe that the average chiropractor should make an income that warrants the amount of time, energy, and money that it requires to become a chiropractor.
In short, if chiropractic colleges are going to charge an arm and a leg to chiropractic students to get a Doctor of Chiropractic degree, I think it’s OK for chiropractors to expect to make a 6-figure income. The good news is that lots of chiropractors make a 6-figure income. The bad news is that they rarely do it as an associate.
If you want to make a 6-figure income as a chiropractor, you are most likely going to do it by starting your own chiropractic practice. Like it or not, you’re going to have to venture into the world of small-business ownership, and that’s something that chiropractic college DID NOT prepare you for.
Thankfully, there are a TON of business and marketing resources out there for chiropractors. This hasn’t always been the case. In fact, when I graduated from chiropractic college in 2004, it was really hard to find help unless you were lucky enough to have a chiropractor (who knew what they were doing) take you under their wing, or you could afford ridiculously overpriced (and often not very helpful) chiropractic coaching. Those were basically your only options.
Today there are books, videos, podcasts, training courses, online coaching, virtual summits...the number of practice-building resources available to young chiropractors is almost endless. And as an added bonus, most of these practice-building resources are very affordable. Heck, the free stuff now is better than the expensive chiropractic coaching was back in the day.
The bigger problem nowadays is that chiropractors almost have too many choices for advice. Seems like EVERYONE has advice to give. There are even chiropractic students out there giving practice success advice before they’ve ever practiced a day in their life. Crazy!
With so many resources and so many voices telling young chiropractors how to be successful, it’s easy to get overwhelmed. Young chiropractors who listen to 100 different “experts” with 100 different keys to success can find themselves being pulled in 100 different directions. That’s rarely a good thing.
With all that being said, that brings me to the point of this article. Over the last 7-8 years, I’ve had the chance to help many young chiropractors as they start their chiropractic careers. When a chiropractor is starting their practice it’s a very stressful time, and it’s also a time when new chiropractors make new chiropractor mistakes.
Thankfully, many new chiropractor mistakes can be avoided. But it’s hard to avoid things that you don’t even know what they are. Ignorance may be bliss, but it’s not helpful if you are trying to minimize mistakes.
Common Mistakes That Young Chiropractors MakeSo what I decided to do is create a list of some of the most common mistakes that I have seen new chiropractors make during the early stages of their careers. This is NOT a complete list of mistakes and I’m not going to do a deep dive into each one. I just want new and/or struggling chiropractors to be aware of these common mistakes, so they can start taking steps to avoid (or correct) them.
Let’s get started...
1. Finding Time Instead of Making TimeChiropractors often think they will “find time” to do the important things. That’s a mistake. As a general rule, people don’t find time. They make time.
So if it’s important for the success of your chiropractic practice, schedule time to do it. Don’t just hope you will find time during the week/month. You mo...
418: What Makes A Great Chiropractic Website?
Rocket Chiropractic Podcast
03/21/23 • 24 min
A chiropractor’s website is no longer a luxury, but a necessity in today’s digital world. It serves as a powerful marketing tool and a way to reel in new patients. And while having an online presence on various platforms is important, your website remains the cornerstone of your online image. You know what they say, first impressions matter – and that’s exactly what potential patients experience when they visit your website.
So, let’s get down to brass tacks. The main goal of your chiropractic website is to turn curious visitors into actual patients. While you might be tempted to use your website for various purposes, like educating existing patients or selling products, it’s vital to keep your focus on attracting new patients.
What does it take to create an exceptional chiropractic website, you ask? Well, it’s not about who built it or how much money you spent on it. A truly great website is easily discoverable, and it’s highly effective in converting visitors into patients.
Being easily discoverable means your website should rank well on Google because let’s face it, that’s where most searches happen. Achieving a high rank on Google isn’t a walk in the park; it requires doing many small things right and consistently. Beware of SEO shortcuts or secrets that seem too good to be true – they usually are.
An outstanding chiropractic website zeroes in on new patients, making it a breeze for them to schedule their first appointment. A pretty website is useless if it doesn’t drive new patients to your practice.
Now, let’s talk about some common mistakes chiropractors make with their websites:
- Cluttering the website with too much information.
- Failing to provide a clear call-to-action.
- Designing the website without SEO in mind.
- Featuring social media links in the header, which can be distracting.
- Adding content just for the sake of it – quality matters.
- Overloading visitors with information too soon, such as discussing multiple phases of care.
- Handing over control of the URL to someone else, which can create future issues.
To sum it up, a successful chiropractic website is all about being easily found and effectively converting new patients. Keep it focused, user-friendly, and engaging, and you’ll be on your way to a thriving online presence.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast
Chiropractic websites: https://rocketchiro.com/chiropractic-websites
312: The Chiropractor Who Cares
Rocket Chiropractic Podcast
09/21/20 • 14 min
I'm sure you have heard it said that "People don't care how much you know until they know how much you care." It's a cute saying, but it carries a simple message. People want a chiropractor who cares. Let’s talk about that.
Mindset vs Habits: Which is More Important For Chiropractors?
Rocket Chiropractic Podcast
09/16/24 • 19 min
The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, “Here we go. One of these manifest your future guys.”
I know this isn’t going to set well with a percentage of chiropractors, but I’m going to say it anyway. The law of attraction is stupid. You aren’t God. You aren’t a little god. You don’t create the world around you with your thoughts. You don’t manifest anything.
There...I said it. It felt good, too.
Now, don’t get me wrong. I know mindset is important. How you think impacts how you act. How you act impacts your life. So in that sense, mindset does impact your life, but only as much as it impacts your actions.
If you could only pick one, I would tell you to get your habits right before worrying about getting your mind right. I don’t particularly care how you feel about the task at hand, positive habits will move the needle regardless of how you feel.
A positive mindset alone is of little value. There is no scenario where you can think yourself into the life of your dreams. Sooner or later, you are going to have to put the rubber to the road...pen to paper. If you want to change your life, you are going to have to work for it.
With that said, it’s easier to have good habits when you have a good attitude. A positive mindset can give you the energy and motivation needed to work hard. A positive mindset may help you stay the course at times when you might have otherwise quit.
That’s why the best-case scenario for your success is for you to have positive habits AND a positive mindset. They work hand-in-hand, but the driving force for your success will be your positive habits.
We live in a world that overemphasis the power of thoughts. There are people out there who are so convinced that they can manifest things that they aren’t honest to themselves or anyone else about their situation.
They act as if admitting that they are struggling or saying that their practice isn’t doing as well as they would like is some sort of death nail to their future best life. People like that go around living life like the people in the Lego Movie, “EVERYTHING IS AWESOOOOME!!!”
If that’s something you struggle with, let me ease your mind. Your thoughts and words don’t have that sort of power. You aren’t God....which is a good thing.
You aren’t going to wreck your future blessings in life by admitting that you are currently having a hard time. The reason you are struggling is because you don’t know what you are doing and you have bad habits. It’s not because you complained when you should have said something positive.
Lying is never good...even when you are doing it to yourself. And if you keep telling yourself that everything is fine when everything isn’t fine, that’s exactly what you are doing. My suggestion is that you be honest with yourself.
Don’t think more highly of yourself than you should. Don’t think less of yourself than you should. Have an honest mindset. If you need help, ask for help. If you don’t know what you are doing, start learning.
The future, more successful YOU knows things that you don’t currently know and has habits that you don’t currently have. So work on that. Start learning new things. Start developing better habits. That’s how you’ll become the person you want to become.
OH...and it doesn’t hurt to have a good attitude along the way.
Business & marketing training for chiropractors: https://rocketchiro.com/join
Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
380: Should Chiropractors Use Care Plans?
Rocket Chiropractic Podcast
03/15/22 • 18 min
The other day I saw a chiropractor who was bragging on their website about never doing care plans. Care was only provided on an as-needed basis. It made me think, Is as-needed the opposite of a care plan? Is avoiding care plans altogether what’s best for chiropractors and their patients?
In this episode, I talk about the extremes of chiropractic care plans. I also let chiropractors know what they should and shouldn’t do regarding them. Let’s get into it!
390: Do You Have What It Takes To Be A Successful Chiropractor?
Rocket Chiropractic Podcast
07/12/22 • 37 min
There are a lot of different ways to be successful as a chiropractor. Some chiropractors have cash practices. Some are all insurance. Some chiropractors are technique nerds, while others are more of a jack of all trades.
Regardless of the direction you want to go with your chiropractic practice, it's important to be honest about the skills and habits you will need to be successful. Do you have what it takes? Let's talk about it.
Simple Chiropractic Marketing Structure That Will Help You Grow Your Chiropractic Practice
Rocket Chiropractic Podcast
09/19/24 • 24 min
Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren’t like most chiropractors.” I’m not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it.
If EVERYONE is different, no one is different. Just something to think about.
Anyway, I’m getting sidetracked.
The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because I’ve worked with hundreds of chiropractors over the last several years. When I create podcasts and in-depth trainings for chiropractors, I try to keep in mind that chiropractors have different practice styles, talents, and opportunities.
My goal has never been to populate the chiropractic profession with a bunch of little Dr. Jerry Kennedys. ONE of me is MORE than enough. That’s why I’ve always tried to focus on concepts and principles more than how I would specifically run a practice.
We live in a world today where chiropractors have a LOT of marketing options. Some chiropractors get overwhelmed by trying to do them all. Other chiropractors get overwhelmed so they don’t try to do any of them. Either extreme is a recipe for disaster.
To keep things simple and help chiropractors avoid marketing overwhelm, chiropractors should categorize their marketing into 3 categories: internal, external, and retention. Let me explain.
Internal Marketing Internal marketing is when chiropractors use their existing patients to get more patients. Basically, we are talking about a referral-based practice.
Referral-based chiropractic practices are often considered the golden goose of chiropractic practices. Although, some referrals do “just happen” there are things that chiropractors can and should do to ensure that as many referrals happen as possible.
This is also true about online reviews, which is sort of like a modern-day referral. Some people leave reviews without being asked. Most people don’t. If you want more reviews and the benefits that come from them, you should have a system in place to get more reviews.
External Marketing External marketing is when chiropractors reach out to people who are not existing patients in order to attract them into their practice. When chiropractors first get started, EVERYTHING is external marketing because new chiropractors don’t have many patients.
External marketing can be online or offline. External marketing can be cheap (shaking hands and kissing babies) or expensive (paying for marketing help). External marketing can be short-term or long-term. Generally speaking, there are external marketing options available to every chiropractor.
The important thing is that chiropractors have an external marketing strategy and that they focus on the external marketing that makes the most sense for their practice.
When chiropractors are new, they should focus on marketing that is affordable and fast. You don’t want to take big financial swings when you have an extremely limited budget. And you also don’t want to focus all your energy on long-term marketing, when you need patients NOW.
Once a chiropractor has some practice momentum, their external marketing often changes. They can afford to pay someone for help with Google ads. They can invest in chiropractic SEO which is a more long-term marketing strategy.
Regardless of whether you are just getting started or your practice has been around for 20 years, there need to be people in your local community who are finding out about your practice this month who didn’t know about your practice last month. Most of the time, that happens through some form of external marketing.
Retention Marketing Retention marketing is like internal marketing in the sense that you are dealing with existing patients. But the goal of retention marketing is to make sure your patients follow through with their recommendations, and that you maintain the doctor-patient relationship for as long as possible.
I’m not at all advocating unnecessary care or patient manipulation tactics. However, people don’t understand chiropractic or how their body works. If left to their own devices, people will assume that chiropractic is only for acute care and the instant that they feel better, their body is completely better.
Chiropractors who are not proactive about retention will typically have a leaky-bucket practice. Patients rarely complete their initial recommendations. The chiropractor often doesn’t do a good job establishing a long-term relationship with their patients. The result is that people leave early and they rarely come back. That’s no good.
Conclusion Chiropractors don’t have to go about marketing their practice the same as everyone else. In fact, they shouldn’t. Chiropractors are different...not just because they do different things within th...
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FAQ
How many episodes does Rocket Chiropractic Podcast have?
Rocket Chiropractic Podcast currently has 192 episodes available.
What topics does Rocket Chiropractic Podcast cover?
The podcast is about Doctor, Health & Fitness, Chiropractic, Training, Kennedy, Marketing, Alternative Health, Podcast, Podcasts, Business, Coaching and Dc.
What is the most popular episode on Rocket Chiropractic Podcast?
The episode title '465: Why Chiropractors Should STOP Calling Themselves Nervous System Doctors' is the most popular.
What is the average episode length on Rocket Chiropractic Podcast?
The average episode length on Rocket Chiropractic Podcast is 27 minutes.
How often are episodes of Rocket Chiropractic Podcast released?
Episodes of Rocket Chiropractic Podcast are typically released every 7 days, 1 hour.
When was the first episode of Rocket Chiropractic Podcast?
The first episode of Rocket Chiropractic Podcast was released on Jun 1, 2020.
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