Rocket Chiropractic Marketing Podcast

In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground.

Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another.

The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice.

Key Takeaways:

1. The Extremes of Work-Life Balance:

• On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success.
• On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial.
• Both extremes come with consequences, especially for chiropractors with families.

2. The Real Priorities in Life:

• Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members.
• Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships.

3. The Importance of Saying No:

• When you say yes to one thing, you’re saying no to something else.
• Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home.

4. Tips for Work-Life Balance:

• At Work:
• Create structure and discipline in your practice.
• Be efficient and prioritize foundational tasks that truly matter.
• Avoid wasted time and inefficiency—it directly affects your time with family.
• At Home:
• Be fully present when you're home. Don’t bring work problems into family time.
• Understand that the time you spend at home is irreplaceable.
• Communicate with your spouse and set expectations for temporary sacrifices while building your practice.

5. Timing is Everything:

• If you're single and building a practice, take advantage of the flexibility.
• If you have a family, use them as your motivation to work smarter, not just harder.
• Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships.

Final Thoughts: You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you’re home—be home.

Resources Mentioned:

• Need a better chiropractic website? Visit RocketChiro.com to attract more new patients in the coming year.
• Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies.

Share & Subscribe: If you found this episode helpful, please share it with other chiropractors! Don’t forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life.

Connect with Rocket Chiro:

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views.

He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits.

Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey.

Takeaways

Patient education is essential for effective chiropractic care.

Understanding the patient's perspective is crucial for communication.

Chiropractors should tailor their explanations to individual patient needs.

Not all patients will use chiropractic care in the same way.

Long-term care is beneficial for certain patient demographics.

Chiropractors must lead their practices while respecting patient choices.

Effective communication can enhance patient relationships and outcomes.

Educating patients helps them make informed decisions about their health.

Chiropractors should identify candidates for long-term care based on their needs.

Building rapport with patients can lead to better care and understanding.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world.

They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily.

The conversation explores the importance of finding one’s own path in chiropractic practice and not getting caught up in following someone else’s model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life.

The discussion also touches on the significance of embracing the journey, navigating resistance, and making choices that align with one’s values and goals. The hosts critique the use of certain posters in chiropractic offices that may send the wrong message or require too much explanation.

In this conversation, Jerry and John discuss various chiropractic posters and their misleading messages. They critique posters that focus on the concept of subluxation, spinal degeneration, and the nervous system. They highlight the flaws in these posters and emphasize the importance of being honest and transparent with patients.

They also discuss the need for chiropractors to prioritize excellence and focus on individual patient needs rather than relying on generic posters. Overall, they encourage chiropractors to challenge their assumptions and provide an empowering and authentic healthcare experience.

• Balancing optimism with realism is crucial in the chiropractic profession.
• Focusing on smaller circles of influence, such as family and community, can have a more significant impact than trying to change the world on a grand scale.
• Success in chiropractic practice requires hard work and a willingness to navigate challenges.
• Avoid oversimplifying complex tasks or goals, as they require effort and dedication to achieve.
• Each individual’s path to success in chiropractic practice may be different, and it’s important to find what works best for oneself. It is important to find your own path in chiropractic practice and not get caught up in following someone else’s model.
• Fulfillment should be prioritized over external markers of success.
• Embrace the journey, navigate resistance, and make choices that align with your values and goals.
• It is important for chiropractors to be honest and transparent with their patients about the benefits and limitations of chiropractic care.
• Chiropractors should prioritize excellence and focus on individual patient needs rather than relying on generic posters or scripts.
• Chiropractors should continually study and learn the science behind chiropractic care to provide the best possible care to their patients.
• Chiropractors should craft their messaging, visuals, assessments, and procedures based on their values and the clinical objectives they have for their practice.
• Chiropractors should strive to be an empowering resource for their patients and provide an authentic healthcare experience.
• Certain posters in chiropractic offices may send the wrong message or require too much explanation. Chiropractic posters that focus on subluxation, spinal degeneration, and the nervous system can be misleading and may not accurately represent the chiropractic profession.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

A chiropractor’s website is no longer a luxury, but a necessity in today’s digital world. It serves as a powerful marketing tool and a way to reel in new patients. And while having an online presence on various platforms is important, your website remains the cornerstone of your online image. You know what they say, first impressions matter – and that’s exactly what potential patients experience when they visit your website.

So, let’s get down to brass tacks. The main goal of your chiropractic website is to turn curious visitors into actual patients. While you might be tempted to use your website for various purposes, like educating existing patients or selling products, it’s vital to keep your focus on attracting new patients.

What does it take to create an exceptional chiropractic website, you ask? Well, it’s not about who built it or how much money you spent on it. A truly great website is easily discoverable, and it’s highly effective in converting visitors into patients.

Being easily discoverable means your website should rank well on Google because let’s face it, that’s where most searches happen. Achieving a high rank on Google isn’t a walk in the park; it requires doing many small things right and consistently. Beware of SEO shortcuts or secrets that seem too good to be true – they usually are.

An outstanding chiropractic website zeroes in on new patients, making it a breeze for them to schedule their first appointment. A pretty website is useless if it doesn’t drive new patients to your practice.

Now, let’s talk about some common mistakes chiropractors make with their websites:

1. Cluttering the website with too much information.
2. Failing to provide a clear call-to-action.
3. Designing the website without SEO in mind.
4. Featuring social media links in the header, which can be distracting.
5. Adding content just for the sake of it – quality matters.
6. Overloading visitors with information too soon, such as discussing multiple phases of care.
7. Handing over control of the URL to someone else, which can create future issues.

To sum it up, a successful chiropractic website is all about being easily found and effectively converting new patients. Keep it focused, user-friendly, and engaging, and you’ll be on your way to a thriving online presence.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

I'm sure you have heard it said that "People don't care how much you know until they know how much you care." It's a cute saying, but it carries a simple message. People want a chiropractor who cares. Let’s talk about that.