Laying Strong Multi-family Foundations with Arn Cenedella
02/09/21 • 33 min
Despite what many investors say, achieving multi-family success doesn’t mean going as big as you can as fast as you can. Today we speak with Arn Cedella, an investor with over 40 years of experience in real estate. Our conversation drills down into his recent transition into multi-family and the importance of laying strong foundations that can withstand market downturns. We open by chatting about his extensive experience as a single-family broker and investor. Arn then shares the four key factors that caused him to move into multi-family investing. After touching on how multi-family benefits from economy of scale and leads to better cash flows than single-family, Arn dives into his positive experience as a new multi-family investor. He shares how he learned about this niche through podcasts, boot camps, and good old-fashioned investing. Later, we discuss why you need to develop your multi-family know-how to be able to unpick the assumptions that underpin deals. Reflecting on this, Arn highlights his process in scaling his business in step with his market understanding. Tune in to hear more about the value of creating a strong foundation for your multi-family investing.
Key Points From This Episode:
- Introducing today’s guest, real estate veteran Arn Cenedella.
- Arn shares details about his extensive background in real estate.
- Hear why Arn has recently jumped into multi-family investing.
- More cash flow and renters; exploring the benefits of multi-family.
- How multi-family investing takes advantage of economies of scale.
- Arn talks about his experience as a multi-family passive investor.
- How Arn learned the ins-and-outs of multi-family.
- The importance of unpacking the assumptions that underpin every deal.
- Arn talks about the value of scaling your business as you learn more.
- Why building a strong team is a priority in multi-family.
- Arn opens up about what’s made him successful.
Links Mentioned in Today’s Episode:
Arn Cenedella Phone — 650-575-6114
Despite what many investors say, achieving multi-family success doesn’t mean going as big as you can as fast as you can. Today we speak with Arn Cedella, an investor with over 40 years of experience in real estate. Our conversation drills down into his recent transition into multi-family and the importance of laying strong foundations that can withstand market downturns. We open by chatting about his extensive experience as a single-family broker and investor. Arn then shares the four key factors that caused him to move into multi-family investing. After touching on how multi-family benefits from economy of scale and leads to better cash flows than single-family, Arn dives into his positive experience as a new multi-family investor. He shares how he learned about this niche through podcasts, boot camps, and good old-fashioned investing. Later, we discuss why you need to develop your multi-family know-how to be able to unpick the assumptions that underpin deals. Reflecting on this, Arn highlights his process in scaling his business in step with his market understanding. Tune in to hear more about the value of creating a strong foundation for your multi-family investing.
Key Points From This Episode:
- Introducing today’s guest, real estate veteran Arn Cenedella.
- Arn shares details about his extensive background in real estate.
- Hear why Arn has recently jumped into multi-family investing.
- More cash flow and renters; exploring the benefits of multi-family.
- How multi-family investing takes advantage of economies of scale.
- Arn talks about his experience as a multi-family passive investor.
- How Arn learned the ins-and-outs of multi-family.
- The importance of unpacking the assumptions that underpin every deal.
- Arn talks about the value of scaling your business as you learn more.
- Why building a strong team is a priority in multi-family.
- Arn opens up about what’s made him successful.
Links Mentioned in Today’s Episode:
Arn Cenedella Phone — 650-575-6114
Previous Episode
Disrupting LinkedIn to Attract High-value Network with Yakov Smart
Your LinkedIn profile is a priceless capital raising asset. And with few live events happening, LinkedIn is becoming the dominant platform to build relationships with investors. Today we speak with LinkedIn marketing expert Yakov Smart about how you can use LinkedIn to attract high net worth investors. After chatting about Yakov’s start in the industry, we reflect on how LinkedIn has replaced many offline networking opportunities. Yakov then shares insights into why LinkedIn is so valuable for networking. We dive into Yakov's best practices for adding value and finding investors while also filtering out the prospects that don’t fit your needs. Yakov discusses the top ways to create your network, touching on the differences between LinkedIn’s free and paid accounts, using search functions to your advantage, and how you can build rapport with new connections. Later, we talk about what you can do to make your profile stand-out before looking into the key metrics that will help you measure your progress. LinkedIn has become an easy and efficient way to attract high-end investors. Tune in to hear how you can take your LinkedIn marketing to the next level.
Key Points From This Episode:
● Introducing today’s guest, LinkedIn marketing expert Yakov Smart.
● Yakov shares his background and how he built his LinkedIn networking empire.
● How LinkedIn has replaced conferences for networking opportunities.
● Why LinkedIn is a better networking tool than other platforms.
● Yakov’s best practices on targeting and marking with intent.
● Hear the top three ways to give value through LinkedIn.
● The importance of creating an attractive LinkedIn profile.
● Exploring ways that you can search for connections on LinkedIn.
● Why Yakov rarely posts on LinkedIn.
● Advice on making stand-out LinkedIn profiles.
● How you can narrow down your search and start building a list of people to contact.
● The need to know your key metrics and measure your progress.
● Hear Yakov’s answers to our Keys to Success segment.
Links Mentioned in Today’s Episode:
Next Episode
Showing Up and Getting It Done with Chris Roberts
From getting the most out of your mentorship to building a successful syndication business, making it big in real estate is about showing up and getting the work done. Today we speak with Sterling Rhino Capital CEO and long-time investor Chris D. Roberts about why his work-centered approach has been his top asset throughout his career. Early in the episode, we chat about how valuable his mentor was in kick-starting his real estate business. After reflecting on why being mentored involves actively adding value, we dive into what Chris appreciates about multi-family over other asset classes. He unpacks how multi-family can set you up for exponential growth before sharing his advice on overcoming common multi-family barriers. Later, Chris discusses his investing strategy, market expectations, and why COVID hasn’t severely impacted his business. Listeners hear about where he buys property along with insights into the new value-add features that he includes in all of his multi-family buys. We wrap up our conversation by asking Chris about his most important lessons and to share his keys to success. Tune in to hear more about the value of showing up and getting it done.
Key Points From This Episode:
- Introducing today’s guest, Sterling Rhino Capital CEO Chris Roberts.
- How working with a solid mentor helped Chris realize his potential.
- What attracted Chris to multi-family investing.
- Comparing multi-family with other investment avenues.
- Chris’s advice on overcoming common multi-family barriers.
- Top tips on how to learn the ins-and-outs of multi-family investing.
- Insights into Chris’s investing strategy and the properties they look for.
- Why COVID hasn’t hugely impacted Chris’s business.
- Chris shares his market predictions with a special focus on inflation.
- Where Chris aims to purchase property.
- Value-adds features that Chris has started including in all of his properties.
- Reflecting on the biggest lessons that Chris has learned.
- Chris discusses the keys to his success.
- Hear about the books that have most enriched Chris’s business.
Links Mentioned in Today’s Episode:
Sterling Rhino Capital Text — 668-66
Ritter on Real Estate - Laying Strong Multi-family Foundations with Arn Cenedella
Transcript
“AC: I think it makes a lot of sense for folks, who have enough on their plate now, but they want to diversify their nest egg. They maybe have concerns about the stock market. They realize real estate is fairly stable. It’s not recession-proof, but it sure is not as volatile as the stock market and it is also better set up, simply to provide cash flow than stock investments are.”
[INTRODUCTION]
[00:00:31] KR: Welco
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