Psyche Terry: Climbing on Skinny Branches

Imagine having a clear vision of yourself in the future. You picture your surroundings and even see a title but important details are missing. You see a corner office with a view but not what you're doing in that office. Or you can read your title that says "President of _______".

These were Psyche Terry's directional goals. Starting in college, Psyche had big ambitions but what and how she would bring them to bear was unclear. Until one day while working for a non-profit making gift baskets things began to take shape.

Today Psyche Terry is the Founder of UI Brands. Their signature brand Urban Hydration is sold in over 35,000 stores worldwide including top retailers like Ulta, Target, and JCPenney to name a few. The journey to success has not always been an easy one. On today's episode, Psyche shares:

• How "stepping on skinny branches" fueled her early entrepreneur days
• Navigating fear so it does not control your decisions
• Learning from all experiences, especially the failures
• And much more

Psyche is credited by Drug Store News as a Leading Woman in Beauty. She won America's Most Beautiful Mrs. Texas in 2022. With quadruple digit growth over the last 3 years, her brand, Urban Hydration, was the #1 fastest growing face cleaner in the industry according to Neilson & Inc 5000 as fastest growing Small Business in America. Named Women to watch, Rising Star, Influencer of the year, Trend Spotter, & Philanthropist.

Quick Links:

• Connect with Psyche on LinkedIn
• WATERisLIFE