Right About Now with Ryan Alford

Gary gives us a sneak peek into his latest masterpiece, "Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World.” Gary’s new book is the textbook you wish you had when starting your marketing and branding journey. Think charts, real-life examples, advice, market research, case studies, tips, and more–all while NOT putting you to sleep. Sound too good to be true? Ryan has read it and can confirm–NO BS.

While discussing Gary’s latest book and why everyone should grab a copy, Gary stresses that the key is to not get too caught up in the future, or too stuck in the past. The here and NOW is free social media. We’re in the Golden Era, baby. While it’s the most freely available, most effective way to reach your audience right NOW, it’s imperative to take advantage of it to achieve the success you desire for your brand.

Adapting to marketing trends like TikTok and other social media platforms (No, TikTok isn’t just for teenage girls who like to dance) is the key to grabbing attention in the new social media world. Your strategy should then be to turn that attention into intent. Take the BS out of business by turning BUZZ into BITE.

Don’t look back in 10 years and wish you would’ve taken advantage of the massive opportunities social media provides right now.

Additional discussions include the significance of building relationships, teamwork, authenticity, leading with empathy, and the influence of AI in the future of marketing.

Gary also shares some practical and profound parenting advice about fostering self-esteem in the digital age (No 8th place trophies here. Just real reinforcement and nurturing).

Huge thanks to Gary Vee for coming on the show and dropping these knowledge bombs for us!

What did you think of this episode? DM me on @rightaboutnowshow or @ryanalford on Instagram. I’d love to hear your thoughts!

Pre-order Gary’s new book on Amazon! “Day Trading Attention” releases on May 21, 2024. Don’t wait to get your hands on this goldmine of information.

TAKEAWAYS

• Perspective is Key: Appreciate what you have because many have it worse. Gratitude can change your outlook.
• Relationships Matter: Gary emphasizes the value of teamwork and maintaining strong relationships. Leaders should prioritize serving their team.
• Value Creation: Gary's primary focus is always on bringing value, a principle crucial for success in any endeavor.
• Empathy and Kindness: Building empires isn't just about business strategies; it's about treating people well. Empathy and kindness can lead to significant achievements.
• Continuous Learning: Gary sees his new book as a curriculum, reflecting his lifelong commitment to learning about selling and branding.
• Brand Building: Nike's success illustrates the importance of branding. Playing your "greatest hits" repeatedly can solidify your brand's identity.
• Adaptation and Realism: In a changing world, parents must adapt while instilling real self-esteem in their children to withstand challenges.
• Attention and Intent: Turning attention into action requires more than just grabbing eyeballs. It demands offering genuine value and having a plan.
• Embrace Discomfort: Growth often occurs outside your comfort zone. Embrace discomfort to reach new heights.
• Seize Opportunities: We're currently in a golden era of free attention and distribution. Leverage social media now and adapt to future platforms to stay ahead.

TIMESTAMPS

The importance of social media (00:00:00) Gary emphasizes the significance of taking social media seriously for business and personal growth.

Introduction and welcome (00:00:33) The hosts introduce the show and welcome Gary Vaynerchuk, highlighting his various titles and accomplishments.

Perspective and gratitude (00:01:11) Gary and the co-host discuss the importance of perspective, gratitude, and controlling one's own destiny.

Building a strong team and culture (00:02:37) Gary explains the importance of building a strong team, fostering relationships, and creating a positive work culture.

Empathy and kindness in business (00:08:33) Gary reflects on the significance of empathy and kindness in leadership and business, emphasizing the need to do right by people.

Balancing passion and capability (00:10:36) The co-host shares a personal experience of following passion in the car business, leading to failure, and Gary emphasizes the importance of being good enough in pursuing one's passion.

Embracing current opportunities (00:11:48) The co-host discusses the quote from Gary's book about underestimating current opportunities and shares personal experiences related to embracing new platforms like TikTok.

Salesmanship versus branding and marketing (00:14:51) Gary discusses the difference between salesmanship and branding/marketing, emphasizing the need for a lo...

In today’s Weekly Business News episode, host Ryan Alford and co-host Brianna Hall dive into a lively discussion about the holiday season, exploring family dynamics, traditions, and economic trends. They share personal stories, from the hilarity of navigating "Elf on the Shelf" antics to grappling with the rising costs of holiday preparations. Brianna opens up about her recent move from California to South Carolina, reflecting on the emotional challenges and positive changes it has brought.

The duo also examines consumer behavior, noting record-breaking Cyber Monday spending and its broader implications for the economy. With humor and insight, the episode captures the relatable joys and stresses of the holiday season, offering listeners a thoughtful and entertaining take on this festive time of year.

TAKEAWAYS

• Discussion of holiday season experiences and traditions
• Personal anecdotes related to family life and moving to a new location
• Challenges of holiday preparations and emotional distance from family
• Insights into consumer behavior and economic implications of holiday spending
• Analysis of rising prices and spending trends during the holiday season
• Debate on the "Elf on the Shelf" tradition and its impact on parents
• Nostalgia surrounding childhood experiences and evolving family dynamics
• Exploration of social responsibility among wealthy entrepreneurs
• Examination of economic disparities affecting lower-income consumers
• Discussion on social media regulation for youth and its potential consequences

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

This week on The Radcast, Ryan and Christina are giving you the latest news in marketing and social media, as well as some post-Thanksgiving slump and exciting plans for the coming weeks.

This is a perfect opportunity to catch up after all of our hard work over Thanksgiving break; we hope that everyone has had time to relax while they are away from work. Wherever you are, whoever you are, we wish you a happy holiday season!

Small talk:

• Sponsors:
  • Branded Bills: Beanies and a holiday gift guide (01:30)
  • RADCAST20 = 20% off entire purchase
  • www.brandedbills.com
• Ryan and Christina share their pre and post-Thanksgiving week and they’ll both launch their new projects in the coming weeks and months. (04:35)
• HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish - Buddy the Elf Spaghetti boxes are based on a dish the protagonist eats in the movie consisting of spaghetti, candy and syrup, with HelloFresh putting a “chocolate-forward” spin on the oddball concept. (06:30)
• Burger King Debates if the Best Burger is from McDonald’s, Five Guys or KFC - is it really worth it to name your competitor? (07:57) bit.ly/3gNSzh3
• Winners and losers of Black Friday 2022 - Heading into the holiday, some estimates showed that while in-store shopping could make a return, inflation could thwart consumer spending, as shoppers expected to get less for more money.(12:20) bit.ly/3OSQkFI

Rad News:

• Last week - Infinite Possibilities for Innovation with Maurice Hamilton - a Think Billions Experience Guest, the Founder and CEO of Infinavate. Ryan talks with Mo about his entrepreneurial journey and how he is transforming enterprises with innovative technology that elevates profitability, security, and efficiency. (13:55)
• Next week - David Caldwell and Episode 300 Christopher Lochhead (14:40)

Social Media Holidays:

• December 4: National Cookie Day #NationalCookieDay (17:50)
• December 4: National Santa’s List Day (19:25)
• December 5: International Volunteer Day (22:30)
• December 5: Repeal Day (remembering the end of prohibition) (22:58)
• December 5: World Soil Day #WorldSoilDay (23:18)
• December 6: Bartender Appreciation Day (23:50)

Social Media News:

• Tiktok’s Cap University teaches creative agencies how to use the platform - Ad Age announced the new category for its 2023 A-list. Creativity awards, best use of TikTok, which will be chosen by a jury of Ad Age editors and TikTok executives. (24:40) bit.ly/3Fk46xH
• Kim Kardashian re-evaluates Balenciaga relationship after child backlash - The shoot, which featured children posing with teddy bears dressed in BDSM-inspired accessories, sparked outrage online. (26:47) bit.ly/3OTdxrc

Marketing News:

• Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot - Corona Extra USA launched a 2022 holiday marketing campaign built around its iconic “O’Tannenpalm” ad from 1990. An augmented reality location enables users to place a virtual palm tree — decked out in holiday ornaments — in their own space and includes interactive elements. (29:05) bit.ly/3ORH58N

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

News:

• Aaron Rodgers takes shot at Travis Kelce, calls Chiefs TE 'Mr. Pfizer' due to vaccine ads (01:38)
  https://www.usatoday.com/story/sports/nfl/2023/10/03/aaron-rodgers-calls-travis-kelce-mr-pfizer/71047786007/
  
• MrBeast calls TikTok ad showing an AI version of him a 'scam' (04:23)
  https://www.nbcnews.com/tech/mrbeast-ai-tiktok-ad-deepfake-rcna118596
  
• Tom Hanks warns fans about ‘AI version of me’ promoting dental plan (04:55)
  https://www.nbcnews.com/tech/tom-hanks-warns-fans-ai-version-promoting-dental-plan-rcna118355
  
• NFL’s Groundbreaking Collaboration With Disney’s ‘Toy Story’ Immerses Fans In Animated Game Experience (09:40)
  https://citizenside.com/news/nfls-groundbreaking-collaboration-with-disneys-toy-story-immerses-fans-in-animated-game-experience/
  
• Elon Musk is being sued for libel for accusing a man of having neo-Nazi links (11:40)
  https://www.npr.org/2023/10/04/1203339945/elon-musk-neo-nazi-defamation-lawsuit-ben-brody
  
• Charlotte Hornets Announce Partnership With MrBeast (13:14)
  
• Heinz jumps on Taylor Swift’s ‘seemingly ranch’ moment with new condiment (15:12)
  https://www.marketingdive.com/news/heinz-seemingly-ranch-taylor-swift-travis-kelce-viral-condiment/695090/
  
• Hard Mtn Dew will pay for your wedding — but only invite crashers (16:38)
  https://www.marketingdive.com/news/hard-mtn-dew-free-wedding-crashers-experiential-marketing/695489/

Radnews (17:57)

● Last week: Kyle Cooke

● Next week: Alex Curry

Sponsor

● Vaycay: Premium Wellness Products Delivered Straight to You in the US (20:00)

○ Website: www.RolloffthePain.com

○ Podcast: www.thevaycaypodcast.com

● Caldera Labs: (21:13)

○ High-performance men’s skincare line

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More News

• Jimmy Butler has a new ‘emo’ look, and the Internet is in shambles (22:06)
  https://www.nbcnews.com/news/nbcblk/jimmy-butler-new-emo-look-internet-shambles-rcna118628
  
• ChatGPT can now ‘speak,’ listen and process images, OpenAI says (23:10)
  https://www.nbcnews.com/tech/tech-news/chatgpt-can-now-speak-listen-process-images-openai-says-rcna117227
  

Social Media Holiday

• October 7: World Smile Day (First Friday of October) #WorldSmileDay

Learn more by visiting our website at www.theradcast.com

Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Welcome back to The Radcast! Your source for the latest Marketing and Business News. This week, we have a special Labor Day weekend edition packed with exciting topics. Together with us is our esteemed co-host, Chris Hansen. Listen while we discuss the windy weather, NIL updates, Pepsi's 125th anniversary celebration, Apple's iPhone 15 announcement, and Walmart's incredible 'Supercampus' experience on Roblox. Be sure to tune in for valuable insights and join the conversation!

• Small talk
  • College Football and NIL (02:10)
  • Pepsi celebrates 125 years: Inside the marketer’s media blitz (05:06)
    https://www.marketingdive.com/news/pepsi-125-anniversary-celebration-pop-up-diner/691737/
  • Apple will announce the iPhone 15 on September 12 (10:30)
    https://techcrunch.com/2023/08/29/apple-will-announce-the-iphone-15-on-september-12/
    
• Marketing News
  • Walmart launches back-to-school ‘Supercampus’ experience on Roblox (16:28)
    https://www.marketingdive.com/news/walmart-roblox-launch-back-to-school-supercampus-metaverse-experience/692102/
    
• Radnews (19:41)
  • Last week: Tanner Chidester - CEO of www.eliteceos.com and renowned fitness coach
  • Next week: Brevin Galloway
    
• Sponsor (29:53)
  • Vaycay: Premium Wellness Products Delivered Straight to You in the US
  • Website: www.RolloffthePain.com
  • Podcast: www.thevaycaypodcast.com

Learn more by visiting our website at www.theradcast.com

Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast

If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.