Right About Now with Ryan Alford

Gary gives us a sneak peek into his latest masterpiece, "Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World.” Gary’s new book is the textbook you wish you had when starting your marketing and branding journey. Think charts, real-life examples, advice, market research, case studies, tips, and more–all while NOT putting you to sleep. Sound too good to be true? Ryan has read it and can confirm–NO BS.

While discussing Gary’s latest book and why everyone should grab a copy, Gary stresses that the key is to not get too caught up in the future, or too stuck in the past. The here and NOW is free social media. We’re in the Golden Era, baby. While it’s the most freely available, most effective way to reach your audience right NOW, it’s imperative to take advantage of it to achieve the success you desire for your brand.

Adapting to marketing trends like TikTok and other social media platforms (No, TikTok isn’t just for teenage girls who like to dance) is the key to grabbing attention in the new social media world. Your strategy should then be to turn that attention into intent. Take the BS out of business by turning BUZZ into BITE.

Don’t look back in 10 years and wish you would’ve taken advantage of the massive opportunities social media provides right now.

Additional discussions include the significance of building relationships, teamwork, authenticity, leading with empathy, and the influence of AI in the future of marketing.

Gary also shares some practical and profound parenting advice about fostering self-esteem in the digital age (No 8th place trophies here. Just real reinforcement and nurturing).

Huge thanks to Gary Vee for coming on the show and dropping these knowledge bombs for us!

What did you think of this episode? DM me on @rightaboutnowshow or @ryanalford on Instagram. I’d love to hear your thoughts!

Pre-order Gary’s new book on Amazon! “Day Trading Attention” releases on May 21, 2024. Don’t wait to get your hands on this goldmine of information.

TAKEAWAYS

• Perspective is Key: Appreciate what you have because many have it worse. Gratitude can change your outlook.
• Relationships Matter: Gary emphasizes the value of teamwork and maintaining strong relationships. Leaders should prioritize serving their team.
• Value Creation: Gary's primary focus is always on bringing value, a principle crucial for success in any endeavor.
• Empathy and Kindness: Building empires isn't just about business strategies; it's about treating people well. Empathy and kindness can lead to significant achievements.
• Continuous Learning: Gary sees his new book as a curriculum, reflecting his lifelong commitment to learning about selling and branding.
• Brand Building: Nike's success illustrates the importance of branding. Playing your "greatest hits" repeatedly can solidify your brand's identity.
• Adaptation and Realism: In a changing world, parents must adapt while instilling real self-esteem in their children to withstand challenges.
• Attention and Intent: Turning attention into action requires more than just grabbing eyeballs. It demands offering genuine value and having a plan.
• Embrace Discomfort: Growth often occurs outside your comfort zone. Embrace discomfort to reach new heights.
• Seize Opportunities: We're currently in a golden era of free attention and distribution. Leverage social media now and adapt to future platforms to stay ahead.

TIMESTAMPS

The importance of social media (00:00:00) Gary emphasizes the significance of taking social media seriously for business and personal growth.

Introduction and welcome (00:00:33) The hosts introduce the show and welcome Gary Vaynerchuk, highlighting his various titles and accomplishments.

Perspective and gratitude (00:01:11) Gary and the co-host discuss the importance of perspective, gratitude, and controlling one's own destiny.

Building a strong team and culture (00:02:37) Gary explains the importance of building a strong team, fostering relationships, and creating a positive work culture.

Empathy and kindness in business (00:08:33) Gary reflects on the significance of empathy and kindness in leadership and business, emphasizing the need to do right by people.

Balancing passion and capability (00:10:36) The co-host shares a personal experience of following passion in the car business, leading to failure, and Gary emphasizes the importance of being good enough in pursuing one's passion.

Embracing current opportunities (00:11:48) The co-host discusses the quote from Gary's book about underestimating current opportunities and shares personal experiences related to embracing new platforms like TikTok.

Salesmanship versus branding and marketing (00:14:51) Gary discusses the difference between salesmanship and branding/marketing, emphasizing the need for a lo...

Introducing 571: How One Side Hustler Bought Herself a $5k a month Income Stream -— with no Money Down from The Side Hustle Show.

Follow the show: The Side Hustle Show

You’ve heard about building time-leveraged income streams. But what if you could instead insert yourself into an income stream that’s already happening?

That’s exactly what Hannah Ingram did at the ripe old age of 22. A real estate agent by day, she bought a cash-flowing car wash with seller financing and no money out of pocket.

Today, Hannah’s business generates thousands of dollars in profit every month, all for just a few hours of work every week.

Tune in to this Side Hustle Show interview to learn:

• How to go shopping for cash flow near you
• what Hannah has done to improve the business after she took over
• how much work is actually required

Full Show Notes: How One Side Hustler Bought Herself a $5k a month Income Stream -— with no Money Down

New to the show? Grab your personalized playlist here!

DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].

Happy Tuesday, and welcome to another episode on The Radcast! In this episode, host Ryan Alford talks with the host of Mind Pump, Sal Di Stefano.

Ryan and Sal discuss the growth of Mind Pump Media, a media company that uses its digital platforms to transform the stereotypical conversation about health and fitness. Mind Pump Media differentiates itself by providing raw, entertaining, and insightful conversation to help listeners successfully navigate their health and fitness journey.

Our guest today, Sal Di Stefano, shares the significance of Mind Pump Media, from both a personal standpoint and the impact it's having in the health and fitness community. He shares the products and services the company offers, and why he considers Mind Pump's mission to be radical.

You can follow Sal on Instagram @mindpumpsal | Follow Mind Pump Media @mindpumpmedia

Enjoyed this episode? Then share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Welcome back to The Radcast! Your source for the latest Marketing and Business News. This week, we have a special Labor Day weekend edition packed with exciting topics. Together with us is our esteemed co-host, Chris Hansen. Listen while we discuss the windy weather, NIL updates, Pepsi's 125th anniversary celebration, Apple's iPhone 15 announcement, and Walmart's incredible 'Supercampus' experience on Roblox. Be sure to tune in for valuable insights and join the conversation!

• Small talk
  • College Football and NIL (02:10)
  • Pepsi celebrates 125 years: Inside the marketer’s media blitz (05:06)
    https://www.marketingdive.com/news/pepsi-125-anniversary-celebration-pop-up-diner/691737/
  • Apple will announce the iPhone 15 on September 12 (10:30)
    https://techcrunch.com/2023/08/29/apple-will-announce-the-iphone-15-on-september-12/
    
• Marketing News
  • Walmart launches back-to-school ‘Supercampus’ experience on Roblox (16:28)
    https://www.marketingdive.com/news/walmart-roblox-launch-back-to-school-supercampus-metaverse-experience/692102/
    
• Radnews (19:41)
  • Last week: Tanner Chidester - CEO of www.eliteceos.com and renowned fitness coach
  • Next week: Brevin Galloway
    
• Sponsor (29:53)
  • Vaycay: Premium Wellness Products Delivered Straight to You in the US
  • Website: www.RolloffthePain.com
  • Podcast: www.thevaycaypodcast.com

Learn more by visiting our website at www.theradcast.com

Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast

If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

What's up, Radcasters! Our favorite duo, Ryan and Christina are back with another episode of The Radcast! The week of April 14, 2023, was filled with exciting developments in the social media and marketing world that are sure to up your game. So listen up, because we're about to drop some knowledge bombs that'll have you slaying the competition.

This week we’re discussing FanDuel using Deepfake tech for a Charles Barkley spot that already has people buzzing plus Dove's mission to protect kids' self esteem from online platforms by pushing for new legislations, and more! - plus even more savvy marketing news so you can stay ahead of your competition. Tune in now to get all this intel and unlock those insights into today's market strategy specifically tailored towards entrepreneurs like yourself!

• Small talk:
  • FanDuel deepfakes young Charles Barkley into new spot (03:39)
    https://www.marketingdive.com/news/charles-barkley-fanduel-deepfake-tech-nba-playoffs/647260/
  • Dove pushes for legislation to protect kids’ self-esteem from social media (10:44)
    https://www.marketingdive.com/news/dove-self-esteem-project-campaign-kids-online-safety-legislation/647440/
    
• Radnews
  • Last week: Michael Hobby (13:30)
  • Next week: David Segura (15:10)
    
• Sponsor (15:40)
  • Good Ranchers
  • 3 Reasons To Subscribe To Good Ranchers
    • 1. Get $240 of Free Bacon in your first year
      • Pound and a half of bacon in every box
    • 2. Lock in your price and avoid meat inflation
      • Every subscription gets our price-lock guarantee
    • 3. Enjoy the highest quality meat in America
      • Bonus #4 - Code RADCAST gives you a bonus $30 off first order
  • Make mealtime simple and flavorful with these 3 easy steps:
    • First, choose from our top-notch selection of pasture-raised meat and fresh wild-caught seafood - pick your boxes!
    • Then decide how often you want those goodies delivered right to your door with no extra charge for shipping.
    • Lastly, lock in the price so you don’t have any unexpected expenses on that next grocery list. Get ready to elevate every meal without breaking the bank.
  • www.goodranchers.com
    
• Social Media News
  • TikTok remains top social app for teens despite drop in favorability, study finds (17:06)
    https://www.marketingdive.com/news/tiktok-social-marketing-teens-snap-instagram-piper-sandler/646930/
  • Elon Musk says Twitter will finally remove legacy checkmarks on 4/20 (19:45)
    https://techcrunch.com/2023/04/11/elon-musk-says-twitter-will-finally-remove-legacy-checkmarks-on-4-20/
    
• Marketing News
  • Hanes breaks stuffy Victorian Era conventions with help from Blondie (22:50)
    https://www.marketingdive.com/news/hanes-breaks-victorian-era-conventions-Blondie-Bridgerton/647312/
  • Google TV expands its free streaming lineup to over 800 live TV channels, including Tubi, Plex, Haystack and more (25:00)
    https://techcrunch.com/2023/04/11/google-tv-expands-its-free-streaming-lineup-to-over-800-live-tv-channels-including-tubi-plex-haystack-and-more/
  • YouTube sets $249 starting price for NFL Sunday Ticket subscriptions (28:10)
    https://techcrunch.com/2023/04/11/youtube-starts-presales-of-nfl-sunday-ticket-subscription/
  • Vaycay www.takeavaycay.com (31:00)

Learn more by visiting our website at www.theradcast.com

Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast

If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to buil...