Andreas Tussing, Charles: What is conversational commerce?

Andreas Tussing is the founder and Co-CEO of Charles, a software that enables companies to sell products via messenger services.
In this episode, Andreas reveals why Charles relies on a mixture of automated messages and real people answering customer requests and how they want to bring personal service into digital commerce.
While conversational commerce is nothing new in Asia, the trend is still relatively new in Europe. So we also explored how this development might accelerate over the next years.