
The New Reality
09/07/21 • 31 min
2 Listeners
In this episode we dive deep into the introduction and chapter 1 of Rework, The New Reality.
Show Notes
- 02:09 - It Doesn't Have to Be Crazy at Work
- 02:14 - Remote: Office Not Required
- 05:15 - Zoom
- 05:35 - [email protected]
- 07:52 - JavaScript
- 11:18 - HEY
- 11:53 - Ruby on Rails
- 12:37 - Shopify
- 13:07 - GitHub
- 13:07 - Airbnb
- 13:08 - Twitch
- 18:05 - Stripe Atlas
- 18:37 - Squarespace
- 20:50 - Upwork
- 28:11 - FAANG
- 30:50 - Bookshop.org
In this episode we dive deep into the introduction and chapter 1 of Rework, The New Reality.
Show Notes
- 02:09 - It Doesn't Have to Be Crazy at Work
- 02:14 - Remote: Office Not Required
- 05:15 - Zoom
- 05:35 - [email protected]
- 07:52 - JavaScript
- 11:18 - HEY
- 11:53 - Ruby on Rails
- 12:37 - Shopify
- 13:07 - GitHub
- 13:07 - Airbnb
- 13:08 - Twitch
- 18:05 - Stripe Atlas
- 18:37 - Squarespace
- 20:50 - Upwork
- 28:11 - FAANG
- 30:50 - Bookshop.org
Previous Episode

Before Basecamp
Rework is coming back for season 2 this September! In the meantime here's a little bonus to tide you over. Back in the late 90s and early 2000s, during the dot com bubble, Basecamp cofounders, Jason Fried and David Heinemeier Hansson both had run-ins with venture-backed tech startups. These experiences would form many of the ideas later published in Rework.
Show Notes
- 03:27 - Leo Burnett
- 03:54 - Daily Rush
- 04:03 - 37signals
- 04:15 - Quokka (the animal)
- 04:54 - The Around Alone
- 11:38 - Basecamp
- 18:18 - Ernest Kim
- 18:18 - Carlos Segura
- 19:12 - Copenhagen Business School
- 19:40 - Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter
- 21:34 - Bitcoin
- 21:34 - Ethereum
- 21:34 - NFT
- 22:34 - Skype
- 22:35 - Zendesk
- 22:39 - Ruby on Rails
- 24:24 - Ammon Haggerty
- 24:40 - Josh Ulm
- 24:59 - John Johnson
- 25:36 - An Oral History of Quokka, The Company That (Almost) Shook Up Sports - Sportico
Next Episode

Ignore the Real World
We continue our revisit of Rework with the essay, "Ignore the Real World." Topics include new ideas failing, risk avoidance, and Marvel movies.
Show Notes
- 09:13 - HEY
- 16:49 - Black Widow
- 19:54 - Ruby on Rails
REWORK - The New Reality
Transcript
Shaun: [00:00:01] Welcome to Rework, a podcast by Basecamp about the better way to work and run your business. I'm your host, Shaun Hildner.
[00:00:07] On this new format for the podcast, I'm going back through the original text and talking to the authors of Rework, the book, Jason Fried and David Heinemeier Hansson about what's changed or not over the last decade plus since the book was published.
[00:00:20] This week, we're discussing
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