
Draw a Line in the Sand
Explicit content warning
11/23/21 • 28 min
2 Listeners
Whenever you start something, especially a business it's important to know why you're doing what you're doing. Having strong opinions, standing for something, can help tremendously when it comes to making crucial decisions and creating super-fans.
Show Notes
- 03:27 - Embrace Constraints (Getting Real)
- 04:09 - Signal v. Noise
- 04:18 - It Doesn't Have to Be Crazy at Work
- 04:44 - Signal v. Noise is closed.
- 08:24 - Citizens United v. FEC (Wikipedia)
- 09:31 - Oracle
- 11:07 - Pinkberry
- 11:35 - Pinkberry sold to Cold Stone owner (CNBC)
- 12:38 - Basecamp Launches (Signal v. Noise)
- 14:38 - r/faxmachines (reddit)
- 22:07 - Badass: Making Users Awesome - Kathy Sierra (Bookshop.org)
- 25:53 - Tesla Model S Plaid
Whenever you start something, especially a business it's important to know why you're doing what you're doing. Having strong opinions, standing for something, can help tremendously when it comes to making crucial decisions and creating super-fans.
Show Notes
- 03:27 - Embrace Constraints (Getting Real)
- 04:09 - Signal v. Noise
- 04:18 - It Doesn't Have to Be Crazy at Work
- 04:44 - Signal v. Noise is closed.
- 08:24 - Citizens United v. FEC (Wikipedia)
- 09:31 - Oracle
- 11:07 - Pinkberry
- 11:35 - Pinkberry sold to Cold Stone owner (CNBC)
- 12:38 - Basecamp Launches (Signal v. Noise)
- 14:38 - r/faxmachines (reddit)
- 22:07 - Badass: Making Users Awesome - Kathy Sierra (Bookshop.org)
- 25:53 - Tesla Model S Plaid
Previous Episode

No Time is No Excuse
"There're just not enough hours in the day!" This is probably the most common excuse people give for not starting something. Well, guess what. There most definitely are a few hours you could probably squeeze in here and there. And, we're not saying you have to quit your day job to do it!
Show Notes
- 02:10 - Fortnite
- 02:21 - Tetris Effect
- 07:57 - Set Boundaries (Shape Up)
- 09:37 - Jerry Maguire "Who's Coming With Me?" (YouTube)
- 15:13 - How Millennials Became The Burnout Generation - Anne Helen Peterson (BuzzFeed News)
- 19:40 - Gary Vaynerchuk
- 23:43 - Stripe
Next Episode

Mission Statement Impossible
Last episode we discussed how important it is to stand for something and you'd think writing your values down in a mission statement would be a great way to let people know exactly what you stand for. Well, you'd be wrong. Mission statements are almost always vapid, boring, platitudes that end up saying nothing at all. Even worse, they often turn people away entirely!
Show Notes
- 00:11 - Lex Fridman (YouTube)
- 02:38 - The Soup Nazi - Seinfeld (Wikipedia)
- 04:18 - 37signals manifesto
- 05:08 - 1981 FedEx commercial (YouTube)
- 05:17 - About Us (FedEx)
- 05:45 - Values (Basecamp Employee Handbook)
- 10:04 - Elevator pitch (Wikipedia)
- 12:17 - About Us (Enterprise)
- 15:41 - Nudge Nudge Wink Wink - Monty Python (YouTube)
- 19:56 - What's the point of a Reservation - Seinfeld (YouTube)
REWORK - Draw a Line in the Sand
Transcript
Shaun: [00:00:02]Yeah, let me know if you need help setting that up.
Jason: [00:00:03] I don't need help. I just—
Shaun: [00:00:04] Wow.
Jason: [00:00:06] It’s just sitting over there. I haven't I haven't hooked it up yet. So, sorry.
Shaun: [00:00:10] All right.
[00:00:10] Broken By Design by Clipart plays.
Shaun: [00:00:12] Welcome to Rework, a podcast by Basecamp about the better way to work and run your business.
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