Changing human behaviour to protect biodiversity with Brett Jenks

"If you want to save any species on Earth, there's really only one species you have to fully understand, and thats homo sapiens, because are the cause and therefore we are the solution to just about every rewilding or biodiversity or climate concern."
This time on Rewilding the World, Ben Golsmith talks to Brett Jenks, CEO of Rare.org. They discuss how the St. Lucian parrot was saved - in part - by a rebrand and how changing the attitudes of ordinary people can have transformatively positive impacts on the environment.
Brett Jenks has championed behavior change in the conservation community for more than 30 years. As CEO, he leads Rare’s international mission to equip people in the world’s most biologically diverse countries with the tools and motivation needed to sustainably manage their natural resources.
Ben Goldsmith is a British financier and rewilding enthusiast. Join him as he speaks to environmentalists and thought leaders from all over the world who are working to help restore habitats and wildlife to some of the most nature depleted parts of our planet.
This podcast is produced by The Podcast Coach.

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