
Ep. 019 | Outreach and Evangelism | The Farming Model of Evangelism
04/01/25 • 32 min
In this episode, Bart and Nathan discuss the "Farming Model" of evangelism, building on principles shared in Episode 17. They explore a strategic approach to both individual and corporate evangelism based on the parable of the seed from Matthew 13. Hosts:
- Bart Blair
- Nathan Bryant (Executive Director of Assist Church Expansion)
Key Points
The Need for Evangelism- A 2021 LifeWay research study found 71% of people are open to hearing someone's life story when meeting them for the first time
- In the UK, 75% of non-Christians who had conversations with Christian friends about Jesus felt comfortable, and 33% wanted to know more
- Only 55% of non-Christians who knew a Christian said that person had ever talked about their faith
- Choosing the Field
- Identifying who God is calling you to reach
- Focus on relationships where ongoing connection is possible
- Consider both individual relationships and corporate community focus
- Preparing the Soil (90% of the work)
- Removing obstacles to faith through building relationships
- Addressing sociological barriers rather than just theological ones
- Creating connections between non-believers and multiple Christians
- Building spiritual momentum through relational momentum
- Listening more and talking less
- Planting the Seed
- Sharing the Word of God, specifically about Jesus and the gospel
- Creating the right environment for growth
- Cultivating
- Giving time for the message to grow and mature
- Not rushing to "close the deal" prematurely
- Creating the best circumstances for spiritual growth
- Harvesting
- Picking the fruit when it's ripe
- Recognizing when someone is ready to make a decision
- Creating a "Greenhouse" Environment
- Evangelistic Bible study approach (5-7 weeks)
- Elements needed: Word of God, prayer, connection to believers, gifted teachers
- Research shows significantly higher retention rates with this approach
- Churches need a clear process and strategy
- Leveraging different spiritual gifts within the church body
- Providing clear pathways for members to connect non-believers
- Working as a team to reach the community
- Book: "The Soul Winning Church" by J.A. Metters
- Previous Episode: #17 on the principles of evangelism
In this episode, Bart and Nathan discuss the "Farming Model" of evangelism, building on principles shared in Episode 17. They explore a strategic approach to both individual and corporate evangelism based on the parable of the seed from Matthew 13. Hosts:
- Bart Blair
- Nathan Bryant (Executive Director of Assist Church Expansion)
Key Points
The Need for Evangelism- A 2021 LifeWay research study found 71% of people are open to hearing someone's life story when meeting them for the first time
- In the UK, 75% of non-Christians who had conversations with Christian friends about Jesus felt comfortable, and 33% wanted to know more
- Only 55% of non-Christians who knew a Christian said that person had ever talked about their faith
- Choosing the Field
- Identifying who God is calling you to reach
- Focus on relationships where ongoing connection is possible
- Consider both individual relationships and corporate community focus
- Preparing the Soil (90% of the work)
- Removing obstacles to faith through building relationships
- Addressing sociological barriers rather than just theological ones
- Creating connections between non-believers and multiple Christians
- Building spiritual momentum through relational momentum
- Listening more and talking less
- Planting the Seed
- Sharing the Word of God, specifically about Jesus and the gospel
- Creating the right environment for growth
- Cultivating
- Giving time for the message to grow and mature
- Not rushing to "close the deal" prematurely
- Creating the best circumstances for spiritual growth
- Harvesting
- Picking the fruit when it's ripe
- Recognizing when someone is ready to make a decision
- Creating a "Greenhouse" Environment
- Evangelistic Bible study approach (5-7 weeks)
- Elements needed: Word of God, prayer, connection to believers, gifted teachers
- Research shows significantly higher retention rates with this approach
- Churches need a clear process and strategy
- Leveraging different spiritual gifts within the church body
- Providing clear pathways for members to connect non-believers
- Working as a team to reach the community
- Book: "The Soul Winning Church" by J.A. Metters
- Previous Episode: #17 on the principles of evangelism
Previous Episode

Ep. 018 | Lead Your Church Out of Maintenance Mode | Dan Reiland
Lead Your Church Out Of Maintenance Mode
Signs Your Church May Be in Maintenance Mode with Dan Reiland
Episode Overview In this episode, Bart interviews Dan Reiland, an experienced executive pastor and church leadership coach, about identifying and addressing church stagnation. Dan shares insights from his article "Seven Signs That Your Church May Be In Maintenance Mode" and provides practical guidance for church leaders looking to move their churches forward. Guest Bio- Dan Reiland is a veteran executive pastor with over four decades of experience
- Served as John Maxwell's first and only executive pastor
- Spent 23 years at Twelve Stone Church in Atlanta
- Currently transitioning to full-time coaching and consulting
- Originally studied criminal justice and worked briefly as a private investigator before entering ministry
- Married for 43 years with two children and three grandchildren
- Known guitar enthusiast with a collection of 18-19 guitars
- Definition: "An ongoing and unaddressed holding pattern in momentum or attendance"
- Simplified definition: Being "stuck"
- Key indicators include:
- No longer taking risks
- Vision isn't compelling or clearly defined
- Working hard but not making progress
- Not reaching new people
- What's my leadership lid? Where do I need to grow?
- Who's my coach/mentor?
- How am I a better leader this year than last year?
1. Emphasizing Discipleship Over Evangelism
- Churches naturally gravitate toward discipleship
- Need to maintain balance between discipleship and evangelism
- Leaders typically lean toward one or the other
- Must intentionally fight to keep evangelism as a priority
- Many churches try to do too many things
- Need for a "lean church" model
- No church can do everything effectively
- Focus on God's specific "thumbprint" for your church
- Put a moratorium on new ministries
- Conduct a ministry audit
- Evaluate productivity and alignment with vision
- Question why each ministry exists
- Consider better alternatives
- Go slow
- Honor people
- Invite them into something new
- Accept that meaningful change will create some opposition
- "If you change something in your church and nobody gets mad, you've just changed something that doesn't matter"
- Develop leaders before delegating responsibilities
- Start with who you have
- Never underestimate the power of one leader
- Development takes time - embrace the "awkward zone"
- Focus on developing a few leaders while handling many tasks
- Ministry is worth it - don't give up
- What you're doing matters
- Focus on "one more" - one new leader, one person saved
- Progress can be incremental
- God is pleased with faithful progress, even if it's one person at a time
- Dan's website: danreiland.com
- Contains articles and several books
- All articles are freely available
Next Episode

Ep. 020 | Leading Leaders in the Local Church | Jason Allison
Episode Overview
In this episode, Bart interviews Jason Allison about the challenges and opportunities of leading leaders in normative-sized churches. Jason shares insights from his extensive experience working with churches through multiple organizations and provides practical guidance for pastors looking to develop leaders rather than just delegate tasks. Guest Bio
Jason Allison serves in multiple roles supporting church leaders:
- Director of Church Strengthening for Converge Mid-Atlantic
- Staff member at a church plant near Columbus, Ohio
- Founder of the Church Talk Project and host of the Church Talk Podcast
- Vision Day consultant for 95Network
- Most normative-sized churches (50-500 members) struggle with leading leaders
- Clear distinction between delegation and development
- Biblical mandate to equip saints for ministry (Ephesians 4)
- Attender (primary function: learning)
- Volunteer (primary function: serving)
- Task Team Leader (organizing and administration)
- Group Leader
- Leader of Leaders (shepherding responsibility)
- Pastors doing everything themselves because it's "easier"
- Focus on delegation without development
- Lack of clear vision and values
- Time constraints for both pastor and potential leaders
- The "tyranny of Sunday" - constant pressure of weekly responsibilities
- Clarify your disciple-making vision
- Spend time observing people in action
- Start with just two potential leaders (not twelve)
- Invest in your own leadership growth
- Move beyond simple task delegation
- Follow the discipleship journey:
- I do, you watch
- I do, you help
- You do, I watch and help
- You do, I cheer
- Define clear objectives beyond task completion
- Establish key performance indicators
- Regular evaluation and debriefing
- Build accountability into systems
- Start small and go slow
- Honor current leaders while developing new ones
- Focus on vision alignment
- Don't be afraid to let people try and learn
- Remember many people are eager for mentoring
- Don't be afraid despite challenging times
- Remember you have the message of hope
- Focus on serving Jesus, not just people
- Keep going even when things seem dark
- Church Talk Podcast (available on major streaming platforms)
- Website: churchtalkproject.com
- Email: [email protected]
- Converge Mid-Atlantic: convergemidatlantic.com
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