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Retail management and marketing - for iPod/iPhone

Retail management and marketing - for iPod/iPhone

The Open University

How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool. This material forms part of The Open University course B122 An introduction to retail management and marketing.
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FAQ

How many episodes does Retail management and marketing - for iPod/iPhone have?

Retail management and marketing - for iPod/iPhone currently has 26 episodes available.

What topics does Retail management and marketing - for iPod/iPhone cover?

The podcast is about Product, Branding, Advertising, Development, Ecommerce, Courses, Podcasts, Education, Sales, Business and Sustainability.

What is the most popular episode on Retail management and marketing - for iPod/iPhone?

The episode title 'Transcript -- Store operations' is the most popular.

What is the average episode length on Retail management and marketing - for iPod/iPhone?

The average episode length on Retail management and marketing - for iPod/iPhone is 8 minutes.

When was the first episode of Retail management and marketing - for iPod/iPhone?

The first episode of Retail management and marketing - for iPod/iPhone was released on Jun 10, 2011.

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