Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Have you ever wondered if one good piece of press could make your shop successful forever? That’s the magic of public relations! (Sort of.) This week, we have Nora Wolf of Wolf PR and Wolf Craft on the podcast to give us the rundown about what PR can do for small businesses...and what it can’t.

In this episode we cover:

• What PR is and isn’t (especially now that everything’s digital)
• When it makes sense to work with a PR agency
• Why good photos are SO important for your products
• How to craft a successful pitch
• When to pitch print vs digital vs holiday features

Tune in to learn why all you need for PR success is one product, good pictures and a story. Plus! It’s time to start pitching holiday gift guides & we’ve got a workshop to help you out. ⤵️

“How to Increase Brand Awareness with Holiday Gift Guide Press” MAY 16th at 10AM EST

Want to learn how to take advantage of the biggest PR opportunity of the year for product-based businesses? During this FREE workshop with Nora & Janine you’ll learn:

• Why the holidays have 5x the amount of press opportunities
• Why gift guides should be your media outreach priority if you sell products
• How gift guide press can supercharge your end of year sales goals
• When to pitch gift guides editors so you don't miss out on this great media opportunity
• 5 insider publicist tips so you're sure your product is ready for gift guide outreach

Register for the workshop here.

If you want more from Nora, here are the PR goods —

• Find Nora at Wolf Craft & Wolf PR
• Get Nora’s free Pitch the Media Mini Course
• Get Nora’s guides on Photography for Media Outreach

And we’ve got resources for you, too!

• Check out The Library— our new space for indie retailers to access resources and tools that support their shops ✌️
• Take our Sustainable Sales Strategy Quiz to get personalized advice for your business
• PLUS— this season, we want to hear from you! Are you resourced in your retail business? Leave us a voice note & tell us about it!

🕸 feelgoodretail.com
📱 @feelgoodretail

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

Make this holiday season extra special without stressing + spending all your hard-earned money! Liza and I chat through some of our most memorable IRL experiences, why tailoring your brand experience is so important, and how you can have your best holiday season by using our Secret Sauce:

1. Setting Expectations - make it easy on yourself and your community
2. Lever Pullers - having a few tricks up your sleeve to solve a problem or surprise and delight your community
3. Tailor you Brick & Mortar or E-Commerce experience to your community

And definitely check out our Holiday Roadmap because I’ve got loads of ready-to-go prompts that you can literally copy and paste. ✌️

In this episode, we cover:

• How you can deliver amazing customer experience without spending $$$
• Why it's important to set expectations with yourself and your community
• Planned promotions vs. lever puller promotions and when to use them
• Being kind to yourself this holiday season 😉

Make sure you snag our amazing free resource with worksheets, resources, and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday

❄️ feelgoodretail.com

📱@feelgoodretail

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

The holidays are upon us and it's time to prepare! Don't freak out. We have got your back starting with the role Q4 plays practically (and magically) in your retail business and how to prepare.
In this episode, we cover:

• why preparation is the best gift you can give yourself
• the ✨energy✨ of Fall
• how slowing down can help you speed up
• understanding your annual sales cycle
• our 5 steps to your best holiday season ever

In addition to our next 5 episodes, we've got an amazing free resource with worksheets, resources and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday
🕸 feelgoodretail.com
📱 @feelgoodretail

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

We're getting closer, friends - so here's our critical third step: creating our holiday content before the official craze comes in. Because the last thing you're going to want to do is sit down and think about social media when you have a holiday sales floor to run. But before you let the moans and procrastination roll in, I want to help shift your mindset so you can see what a true money-making opportunity this is.

And definitely check out our Holiday Roadmap because I've got loads of ready-to-go prompts that you can literally copy and paste. ✌️

In our previous episode, we talked a lot about staying true to your branding and your values and whatever it is that your community of customers love you. So now we're taking that one step further by turning the ways you stand out into literal pieces of content. Planning your promotions now rather than later allows you to be incredibly creative, less stressed, and ready to be present for the craze that is about to ensue.

In this episode, we cover:

• Planned Promotions vs. Lever Pullers
• making your way and standing out through the noise
• how content creation is a way to tap into your creativity
• that it's not the algorithm, it's the competition you gotta focus on

Make sure you snag our amazing free resource with worksheets, resources and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday

🕸 feelgoodretail.com

📱@feelgoodretail

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

We're getting real about that Holiday vibe check. Get ready to tune into some serious, expert hot takes as we enter our second action item on our Holiday Roadmap. Because it's time to find our middle ground between full on Holiday decorations and the integrity of our brand. The last thing you want to do to stand out in a world of red and green is wear the colors of red and green.

We'll focus on what makes you you and why your community of customers loves you in the first place. Reminding them of your connection rather than applying the pressure to make a Holiday purchase will carry you so much farther in the noise of Holiday marketing.

In this episode, we cover:

• having cohesion and standing tall amongst the holiday craze
• revisiting your brand mission and values
• how to feel like a breath of fresh air to your customers
• creating a holiday persona

Make sure you snag our amazing free resource with worksheets, resources and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday

🕸 feelgoodretail.com

📱@feelgoodretail

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!