Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Have you ever wondered if one good piece of press could make your shop successful forever? That’s the magic of public relations! (Sort of.) This week, we have Nora Wolf of Wolf PR and Wolf Craft on the podcast to give us the rundown about what PR can do for small businesses...and what it can’t.

In this episode we cover:

• What PR is and isn’t (especially now that everything’s digital)
• When it makes sense to work with a PR agency
• Why good photos are SO important for your products
• How to craft a successful pitch
• When to pitch print vs digital vs holiday features

Tune in to learn why all you need for PR success is one product, good pictures and a story. Plus! It’s time to start pitching holiday gift guides & we’ve got a workshop to help you out. ⤵️

“How to Increase Brand Awareness with Holiday Gift Guide Press” MAY 16th at 10AM EST

Want to learn how to take advantage of the biggest PR opportunity of the year for product-based businesses? During this FREE workshop with Nora & Janine you’ll learn:

• Why the holidays have 5x the amount of press opportunities
• Why gift guides should be your media outreach priority if you sell products
• How gift guide press can supercharge your end of year sales goals
• When to pitch gift guides editors so you don't miss out on this great media opportunity
• 5 insider publicist tips so you're sure your product is ready for gift guide outreach

Register for the workshop here.

If you want more from Nora, here are the PR goods —

• Find Nora at Wolf Craft & Wolf PR
• Get Nora’s free Pitch the Media Mini Course
• Get Nora’s guides on Photography for Media Outreach

And we’ve got resources for you, too!

• Check out The Library— our new space for indie retailers to access resources and tools that support their shops ✌️
• Take our Sustainable Sales Strategy Quiz to get personalized advice for your business
• PLUS— this season, we want to hear from you! Are you resourced in your retail business? Leave us a voice note & tell us about it!

🕸 feelgoodretail.com
📱 @feelgoodretail

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

You want to feel good! I want you to feel good! Indie retailers deserve to feel good.
In this episode, Janine introduces herself, the show Feel Good Retail. and starts where she always starts - The Feel Good Foundations. Over years of working with indie retailers, these 3 areas of the business - content strategy, sales goals and customer experience - are always the first to get a glow up.
Why? Because not only do these elements intersect with every.single.piece of a retail business, but they can cause anxiety, overwhelm and headaches for you - the indie entrepreneur.
This episode walks through each foundation, how it can feel *better* and offer quick wins for you to take action ASAP.
Mentioned in this episode:

• QUIZ // "Which Foundation Needs Your Focus?"
• BLOG // 7 Ways To Promote A Single Product
• GUIDE // 9 Creative Ways To Grow Sales Without Ads
• COURSE // The Feel Good Foundations

We are so happy you found the show and hope you enjoyed this episode. If you want to stay in touch - follow along on IG @feelgoodretail and join the newsletter.

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

Retail For The Rest is all the things you loved about The Feel Good Retail podcast, but with a little spice - meaning hot takes, real talk interviews and exclusive insights to help you grow your shop your way. 91% of retailers in the US are small - less than 10 employees small - and this show is dedicated to providing community, conversation and actionable tips to help those independent retail businesses feel good.
We'll be back officially on April 1st.
Until then, cheers to feeling good!
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Sign up for our weekly newsletter

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

Welcome back, retail besties! We’re kicking off season six by sharing three retail rituals you’ll want to add to your calendar ASAP.

Tune in to hear:

• Why rituals are better than tasks
• The three dates we want you to get on your GCal
• How to prioritize data, strategy, AND self-care

Want exact agendas & extra motivation to complete the rituals? 🪐 Join The Here & Now 🧭

🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

Hiii! Welcome to our summer mini-series helping you stretch, warm up and prepare for another busy fall and holiday season.
Today, we talk about reconnecting with your brand and the new moon.
>>> Join The Feel Good Foundations waitlist for early access and $250 off here <<<
If you want to stay in touch, follow along on IG @feelgoodretail and join the newsletter.

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!