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Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Feel Good Retail

Join indie retail hypewoman and founder of Feel Good Retail, Janine Mulone, to discuss the highs, lows, and how-tos of running an independent retail business. In each episode Janine and her guests share exclusive insights to inspire small brands to express their creativity, make money without giving up their vision, and build community. Say goodbye to forcing advice meant for much bigger businesses to fit your unique shop, goals and budget. Whether you're a brick and mortar shop owner, an eCommerce operator, an Etsy queen or some magical combination, this show is for you.

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Top 10 Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops Episodes

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Be Your Own Samantha Jones — PR Advice for Indie Retailers ft. Nora Wolf of Wolf Craft + Wolf PR

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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05/11/22 • 68 min

Have you ever wondered if one good piece of press could make your shop successful forever? That’s the magic of public relations! (Sort of.) This week, we have Nora Wolf of Wolf PR and Wolf Craft on the podcast to give us the rundown about what PR can do for small businesses...and what it can’t.

In this episode we cover:

  • What PR is and isn’t (especially now that everything’s digital)
  • When it makes sense to work with a PR agency
  • Why good photos are SO important for your products
  • How to craft a successful pitch
  • When to pitch print vs digital vs holiday features

Tune in to learn why all you need for PR success is one product, good pictures and a story. Plus! It’s time to start pitching holiday gift guides & we’ve got a workshop to help you out. ⤵️

“How to Increase Brand Awareness with Holiday Gift Guide Press” MAY 16th at 10AM EST

Want to learn how to take advantage of the biggest PR opportunity of the year for product-based businesses? During this FREE workshop with Nora & Janine you’ll learn:

  • Why the holidays have 5x the amount of press opportunities
  • Why gift guides should be your media outreach priority if you sell products
  • How gift guide press can supercharge your end of year sales goals
  • When to pitch gift guides editors so you don't miss out on this great media opportunity
  • 5 insider publicist tips so you're sure your product is ready for gift guide outreach

Register for the workshop here.

If you want more from Nora, here are the PR goods —

And we’ve got resources for you, too!

🕸 feelgoodretail.com
📱 @feelgoodretail

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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Superpower Your Season with Liza Hsu

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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11/14/21 • 42 min

Make this holiday season extra special without stressing + spending all your hard-earned money! Liza and I chat through some of our most memorable IRL experiences, why tailoring your brand experience is so important, and how you can have your best holiday season by using our Secret Sauce:

  1. Setting Expectations - make it easy on yourself and your community
  2. Lever Pullers - having a few tricks up your sleeve to solve a problem or surprise and delight your community
  3. Tailor you Brick & Mortar or E-Commerce experience to your community

And definitely check out our Holiday Roadmap because I’ve got loads of ready-to-go prompts that you can literally copy and paste. ✌️

In this episode, we cover:

  • How you can deliver amazing customer experience without spending $$$
  • Why it's important to set expectations with yourself and your community
  • Planned promotions vs. lever puller promotions and when to use them
  • Being kind to yourself this holiday season 😉

Make sure you snag our amazing free resource with worksheets, resources, and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday

❄️ feelgoodretail.com

📱@feelgoodretail

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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Preparing For Your Best Season Ever! (+ a v supportive free resource)

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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10/10/21 • 40 min

The holidays are upon us and it's time to prepare! Don't freak out. We have got your back starting with the role Q4 plays practically (and magically) in your retail business and how to prepare.
In this episode, we cover:

  • why preparation is the best gift you can give yourself
  • the ✨energy✨ of Fall
  • how slowing down can help you speed up
  • understanding your annual sales cycle
  • our 5 steps to your best holiday season ever

In addition to our next 5 episodes, we've got an amazing free resource with worksheets, resources and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday
🕸 feelgoodretail.com
📱 @feelgoodretail

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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Crafting Your Holiday Content

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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10/31/21 • 26 min

We're getting closer, friends - so here's our critical third step: creating our holiday content before the official craze comes in. Because the last thing you're going to want to do is sit down and think about social media when you have a holiday sales floor to run. But before you let the moans and procrastination roll in, I want to help shift your mindset so you can see what a true money-making opportunity this is.

And definitely check out our Holiday Roadmap because I've got loads of ready-to-go prompts that you can literally copy and paste. ✌️

In our previous episode, we talked a lot about staying true to your branding and your values and whatever it is that your community of customers love you. So now we're taking that one step further by turning the ways you stand out into literal pieces of content. Planning your promotions now rather than later allows you to be incredibly creative, less stressed, and ready to be present for the craze that is about to ensue.

In this episode, we cover:

  • Planned Promotions vs. Lever Pullers
  • making your way and standing out through the noise
  • how content creation is a way to tap into your creativity
  • that it's not the algorithm, it's the competition you gotta focus on

Make sure you snag our amazing free resource with worksheets, resources and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday

🕸 feelgoodretail.com

📱@feelgoodretail

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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Passing the Holiday Vibe Check

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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10/24/21 • 23 min

We're getting real about that Holiday vibe check. Get ready to tune into some serious, expert hot takes as we enter our second action item on our Holiday Roadmap. Because it's time to find our middle ground between full on Holiday decorations and the integrity of our brand. The last thing you want to do to stand out in a world of red and green is wear the colors of red and green.

We'll focus on what makes you you and why your community of customers loves you in the first place. Reminding them of your connection rather than applying the pressure to make a Holiday purchase will carry you so much farther in the noise of Holiday marketing.

In this episode, we cover:

  • having cohesion and standing tall amongst the holiday craze
  • revisiting your brand mission and values
  • how to feel like a breath of fresh air to your customers
  • creating a holiday persona

Make sure you snag our amazing free resource with worksheets, resources and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday

🕸 feelgoodretail.com

📱@feelgoodretail

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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A Date With Your Data

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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10/17/21 • 31 min

Now is prime time to start preparing and gearing up for the holiday season - and if you're listening to this in the year beyond 2021, that means October. With the Feel Good Holiday Roadmap, I've created a bulletproof action outline that will relieve retailers from at least some of the pressures of this demanding season and help you make that money with a greater sense of ease.

And I welcome you to our first action item on our Holiday Roadmap, which is to have a date with your data - yes, make it fun! Because even though analytics is not the sexiest thing in the world, it can be an incredibly powerful tool if you know how to use it. But if you don't know what you're looking for, it can turn into a complete waste of time - maybe even lead you down the wrong path.

But don't worry, I'm here with all the goodies on exactly what you should be looking for in your data. Let's dive in, get cozy, and together we'll find those retail magic numbers so you don't have to work backwards and play a guessing game when there is such a great opportunity to be making that money, honey!

In this episode, we cover:

  • you don't have start from cold or square one or a blank page
  • how to read your data & what to look at
  • finding your retail magic numbers
  • which is better - percentages or sales

Make sure you snag our amazing free resource with worksheets, resources and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday

🕸 feelgoodretail.com

📱@feelgoodretail

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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Defining Success with Financial Benchmarks

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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11/07/21 • 34 min

It's time to crunch the numbers and set our goals for the next six weeks! Now, before you hit snooze on this super important step - the one that could potentially make or break how well you do this season - let me work my magic to help change your relationship with setting financial benchmarks.

Why? Because making moves on achievable goals is likely what will move the needle towards your success in business - whatever that means to you. Goals are the tool in knowing how well your processes are serving you and tuning into the overall health of your business. So if you're still trying to make the most out of this holiday season - amazing! - then hop in, friend. I put it all out on the table for ya.

And definitely check out our Holiday Roadmap because I've got loads of ready-to-go prompts that you can literally copy and paste. ✌️

In this episode, we cover:

  • recalibrating your relationship with setting goals
  • busting our myths around goal setting
  • verifying your financial goals with magic numbers
  • the buttons up approach

Make sure you snag our amazing free resource with worksheets, resources, and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday

❄️ feelgoodretail.com

📱@feelgoodretail

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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Season 2 Trailer - A Feel Good Holiday Season

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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10/07/21 • 5 min

We're baaaaaccccckkk! (almost)
This season of Retail For The Rest Of Us is dedicated to supporting you throughout the holiday season. We kick off October 10th, and trust us, you will not want to miss this.
Join our newsletter
Follow on IG

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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Summer Mini-Series: Your Sales + The Full Moon

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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08/23/21 • 26 min

Hiii! Welcome to our summer mini-series helping you stretch, warm up and prepare for another busy fall and holiday season.
Today, we talk about growing your sales and the full moon.
>>> Join The Feel Good Foundations waitlist for early access and $250 off here <<<
Mentioned in this episode: How To Make Sales Without Feeling Gross
If you want to stay in touch, follow along on IG @feelgoodretail and join the newsletter.

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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You Are Ready For Your Best Season Ever.

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

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11/21/21 • 46 min

It's game time ya'll! And I am here to bring you my best version of a Coach Taylor level pep talk.
This week, the holiday season goes into full swing, and despite the stress, the anxiety, the unknown, you are prepared to handle whatever this season throws at you. In this episode, we all the tools you have available to make this your best season ever.
And definitely check out our Holiday Roadmap because allllllll the resources we chat about in this episode are there.
In this episode, we cover:

  • All the tools in your toolkit to prepare for and be supported by this season
  • How retail strategy is like a science experiment
  • What you have control of and what you do not
  • + 5 retail focused podcasts we recommend during our break

Make sure you snag our amazing free resource with worksheets, resources, and action items to get you in tip-top shape for the holiday rush. Get it all at feelgoodretail.com/holiday
❄️ feelgoodretail.com
📱 @feelgoodretail

Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

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