Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner and human being.

Our chat covers:

• The importance of operations as you expand - and why you need to zhuzh your processes over time
• Crafting an in-person experience centered around your brand values
• Flowing instead of forcing when it comes to growth
• Why deriving your fulfillment from your business may not be *~ the vibe ~*

In 2018, founder Erin Myles had a vision to do things differently. After many years of corporate grind she left her job in the fashion jewelry industry and set out to reconnect with her values of jewelry as a reminder of personal power, conscious consumerism and sustainable production practices.

Brave Daughters was born with those values in mind, and the mission to create jewelry that tells a story: a celebration, milestone, breakthrough, accomplishment, or a reminder.

Erin describes a ‘Brave Daughter’ as anyone who is following their own path, investing in their personal magic and following their heart.

Since then, Brave Daughters has expanded to Providence and Boston, and offers Forever Jewelry: custom-fit, welded, permanent chains + charms, along with a collection of unique Whenever Jewelry (with clasps) and special occasion custom-made items. They are a women-owned and operated business and carefully source every chain, charm and gemstone and sustainable material used in our jewelry.
🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

An incomplete guide to running your shop as an emotional being.
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🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

Can Retail Leave Social Media?
Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.
Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—

• Whether or not social media currently provides meaningful traffic
• Where social media for retail can actually shine (and where it definitely doesn’t)
• My favorite non-social media marketing methods
• Knowing your numbers

💎 Use the code RETAIL for 10% off your ticket to The Refresh!🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ [email protected]

In retail, no season is the same.

On today’s episode, the last of season 1 - Janine dives into her approach to cyclical business and retail - where each month and season builds upon the last, inviting us to slow down and speed up in tandem with nature.

In addition to the energetic, we discuss how to break down your annual sales goal into monthly goals that reflect your shop’s unique cycle and cadence.

Plus, we’ll look into the retail crystal ball to how to calculate your estimated annual sales.

Mentioned In This Episode:

• [JOIN] The Half-Full Retail Retreat —> doors close July 5th
• [FREE DOWNLOAD] Our Sales Cycle Tool

**If you leave us a podcast review by July 4th, send a screenshot via DM (@feelgoodretail) or email ([email protected]) to be entered to win a FREE spot in The Half-Full Retail Retreat**

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!

Ready to hear a hot take? You don’t need the algorithm. The algorithm needs you. Platforms like Instagram make their money selling ads against the attention that creators — including dope indie brands like you — cultivate. But you don’t have to spend your precious time making money for Mark Zuckerberg just to grow your shop!

In this episode, Janine unpacks why diversifying your marketing is so important — and how to make your content less disposable with the Platform Prism strategy. She also covers:

• Why Spring is a great time to focus on visibility
• How to make the most out of your content (with or without Instagram)
• Our favorite algorithm-agnostic strategies for growing your audience

This conversation is 👏 FULL 👏 OF 👏 ACTIONABLE 👏 ADVICE 👏 — probably because it came from our Building Moment Beyond the Algorithm workshop. Want access to the full workshop, including visuals & Q&A? Join the Library — a communal space for indie retailers to access resources and tools to support their shops!

And if you’re ready to go from ****stressed out shopkeep to sustainable growth with feel good systems, join us in Feel Good Foundations this spring!

PLUS— this season, we want to hear from you. Are you resourced in your retail business? Leave us a voice note & tell us about it!

🕸 feelgoodretail.com
📱 @feelgoodretail

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!