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Resourceful Designer: Strategies for running a graphic design business - Evaluating Your Graphic Design Business - RD065

Evaluating Your Graphic Design Business - RD065

03/23/17 • 64 min

Resourceful Designer: Strategies for running a graphic design business
When was the last time you evaluated your graphic design business?

You know the phrase, stop and smell the roses? It means that sometimes we’re so busy and focused that we don’t take the time to notice the little things around us.

This is a great philosophy for life but it's also a great lesson for business.

In this episode of the Resourceful Designer podcast, I discuss various ways you can evaluate your graphic design business. Be sure to listen to the episode for the full content. Here's a bit of what I talked about.

When to evaluate your graphic design business.

Whether you're just starting out or you’ve been in business for several years. Now is a great time to evaluate your graphic design business.

Evaluating your graphic design business will help you focus on your strengths, identify your weaknesses and streamline your workflow and make you a more efficient graphic designer.

How to evaluate your graphic design business.

What sort of things do you look for when evaluating your graphic design business? It differs with each person and each business so you’ll have to develop your own evaluation but here's a good starting list for you to consider. I've also listed past podcast episodes covering each topic in case you want to learn more about them.

We only have a fixed number of hours in our lives. By evaluating your graphic design business you can identify the areas that are working and those that need to change and free up some of those wasted hours.

By evaluating your business, you will become a much better business person as well as a better graphic designer.

Have you ever ran an evaluation on your graphic design business?

Let me know how it worked out for you by leaving a comment for this episode.

Questions of the Week

Submit your question to be featured in a future episode of the podcast by visiting the feedback page.

This week’s question comes from Sarah

Hi. For the last 10 years, I've worked for myself as a freelance writer and communications consultant, usually with a basic design work thrown in the mix. In the last couple years, I've started to do a lot more document layout, which definitely incorporates design, and I want to get more into the design side of things. I'm trained in indesign although I've never had any formal graphic design training. I plan to take some courses in the next year to improve my skills.

I live in a small town so there are only a few people here who have these types of skills. But it's been a very natural progression for me to do writing, editing and design.

I'm just wondering how common you think this situation is. Are there other designers out there who also do writing and other communications services. And vice versa? Also, where does document layout fit into the graphic design world? Any info would be much appreciated Thank you! Really love the show.

To find out what I told Sarah you’ll have to listen to the podcast.

Tip of the week: Compare multiple stock image sites

This week's tip is more of a warning when dealing with some of the more expensive stock image sites that offer "exclusive" images. If you find that "perfect image" on a premium st...

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When was the last time you evaluated your graphic design business?

You know the phrase, stop and smell the roses? It means that sometimes we’re so busy and focused that we don’t take the time to notice the little things around us.

This is a great philosophy for life but it's also a great lesson for business.

In this episode of the Resourceful Designer podcast, I discuss various ways you can evaluate your graphic design business. Be sure to listen to the episode for the full content. Here's a bit of what I talked about.

When to evaluate your graphic design business.

Whether you're just starting out or you’ve been in business for several years. Now is a great time to evaluate your graphic design business.

Evaluating your graphic design business will help you focus on your strengths, identify your weaknesses and streamline your workflow and make you a more efficient graphic designer.

How to evaluate your graphic design business.

What sort of things do you look for when evaluating your graphic design business? It differs with each person and each business so you’ll have to develop your own evaluation but here's a good starting list for you to consider. I've also listed past podcast episodes covering each topic in case you want to learn more about them.

We only have a fixed number of hours in our lives. By evaluating your graphic design business you can identify the areas that are working and those that need to change and free up some of those wasted hours.

By evaluating your business, you will become a much better business person as well as a better graphic designer.

Have you ever ran an evaluation on your graphic design business?

Let me know how it worked out for you by leaving a comment for this episode.

Questions of the Week

Submit your question to be featured in a future episode of the podcast by visiting the feedback page.

This week’s question comes from Sarah

Hi. For the last 10 years, I've worked for myself as a freelance writer and communications consultant, usually with a basic design work thrown in the mix. In the last couple years, I've started to do a lot more document layout, which definitely incorporates design, and I want to get more into the design side of things. I'm trained in indesign although I've never had any formal graphic design training. I plan to take some courses in the next year to improve my skills.

I live in a small town so there are only a few people here who have these types of skills. But it's been a very natural progression for me to do writing, editing and design.

I'm just wondering how common you think this situation is. Are there other designers out there who also do writing and other communications services. And vice versa? Also, where does document layout fit into the graphic design world? Any info would be much appreciated Thank you! Really love the show.

To find out what I told Sarah you’ll have to listen to the podcast.

Tip of the week: Compare multiple stock image sites

This week's tip is more of a warning when dealing with some of the more expensive stock image sites that offer "exclusive" images. If you find that "perfect image" on a premium st...

Previous Episode

undefined - Make Time For Personal Projects - RD064

Make Time For Personal Projects - RD064

Fuel your creative juices with personal projects.

We graphic designers are creative people. It's in our blood, it's who we are. And as creative people, we need an outlet for our creativity. We get some of it through client work but limitations and restrictions hold our full potential back. The only way for us to truly unleash our creativity is by working on personal projects for ourselves.

I talk in length on this topic in this episode of the podcast so please listen for the full story. Below are some takeaways from the episode.

Make time for yourself and your personal projects.

Just like the mechanic that never has the time to work on his own car, most designers don't take the time to work on the projects we want to work on. We spend our time every day (and some nights) fulfilling our clients wishes so why don't we do the same for the things we want to work on?

You need to learn how to set time aside for your own personal projects.

Set goals for yourself and make deadlines.

The only way to ensure you have the time to work on personal projects is to set goals for yourself and make deadlines. For example, if you like to paint, set yourself a goal to complete one painting by the end of the month and then make the time to work on it.

Instead of setting deadline you could also set a time commitment such as committing five hours per week to painting. Simply set aside a certain time period every week to work on your personal projects. It's no different than the time you schedule for your clients.

If need be, delegate or delete things from your calendar to make room for your personal projects. After all, we are trustworthy to our clients. Why not be trustworthy ourselves as well?

Personal projects help your creativity.

Working on personal projects allows you to stretch your creativity much more than you can on client work. It allows you to experiment, it gives you release and creates a sense of peace within you that will show through in your client work. Take it one step at a time. Pick one project you would like to start and commit to it. you'll be better off for it.

What personal projects do you work on?

Let me know what personal projects you work on by leaving a comment for this episode.

Questions of the Week

Submit your question to be featured in a future episode of the podcast by visiting the feedback page.

This week’s question comes from Liz

I have a question regarding volunteering time and work. I am a home-based designer who lives in a smaller community in Vermont where everyone is somehow connected to everyone. Word of mouth has been great, but once you are "discovered" you continuously get hit up for volunteer projects or asked to join various committees and boards. I certainly want to give back to the community but I fear I am often asked because they want free design work out of the deal.

Do you have any advice on how to go about this whole can of worms?

I wouldn't object to offering up some knowledge or volunteering some unrelated skills or tasks, but at this point I really can't do all my design work for free.

I have an instance in particular right now where a client I did some fundraising event marketing material work for last year is asking me to join the planning committee this year. I would consider but only if I could still get paid for the work. However, I fear that might be a conflict of interest.

To find out what I told Liz you’ll have to listen to the podcast.

Tip of the week.

This week's tip of the week is to get yourself a mailbox that is not at your place of residence. If you are a home-based designer you may want to consider renting a mailbox locally for your business. Your clients don't need to know where you live or work. There are several safety reasons for this. Especially if you are a female working alone from home. But also in the case of a disgruntled client. Plus if you have a family, you probably don't want your children dealing with strangers ringing the doorbell if you're out.

There are other benefits to having a rented mailbox. It's a convenient place for your clients to drop things off for you. You can have things shipped there and know there's someone there to sign for the package. Not to mention it adds a bit of legitimacy to your business.

And don't forget, a rented mailbox is tax deductible.

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Next Episode

undefined - Tackle Your To-Do List With Tasks and Projects - RD066

Tackle Your To-Do List With Tasks and Projects - RD066

How Productive is your to-do list?

Do you ever look at your to-do list and feel overwhelmed?

Do you ever find yourself procrastinating on certain jobs on your to-do list because you’re not sure where to start?

Do you ever look at your to-do list at the end of the day and feel like you haven’t really accomplished anything?

If you answered yes to any of these questions there’s a good chance you’re not using your to-do list correctly.

Have no fear, on this episode of the Resourceful Designer podcast I share with you the proper way to use a to-do list. Or more accurately to-do lists.

Projects and Tasks

If you’re having problems tackling your to-do list it could be because you’re putting projects on the list instead of tasks. There is a difference. When you start looking at each one separately you will see just how easy it is to get things done.

The basics behind the projects and tasks to-do list method
  • A task is something that can be accomplished in one session.
  • A project is made up of multiple tasks.

It’s really that simple. If what you want to accomplish requires you to do more than one thing it’s a project. If it only required you to do a single thing it’s a task. The trick to being productive is to know which is which and only put tasks on your to-do list.

What do you do with projects?

Keep a separate list for projects so you can keep track of what you’re working on. But it’s your to-do list of tasks that you will keep referring to on a regular basis.

To start off, look at the list of projects you are currently working on. They may be for clients or they could be for yourself. Now identify all the tasks that make up that project and write them down on your to-do list.

Remember, a project can be divided up into either smaller projects or into individual tasks. But tasks cannot be divided.

A task can take as little as a couple of minutes or it can take several hours. But to accomplish it you should only have to do one thing. I give examples of this in the podcast.

Here's an example of dividing a large project into smaller projects and tasks.

A branding project could be divided into these smaller projects.

  • Logo design
  • Business cards and Stationery
  • Flyers
  • Posters
  • Signage and banners
  • Website
  • Social media identity
  • Other marketing material

Each one of these sub-projects can then be divided into even smaller projects or into tasks. Take Logo Design for example. It could be divided into the following tasks.

  • Choose fonts
  • Choose colours
  • Choose a design style
  • Design the iconography
  • Etc.

Designing a website can be broken down into these tasks.

  • Register a domain name
  • Choose and set up hosting
  • Instal a CMS such as Wordpress
  • Choose and install a theme
  • Instal basic plug-ins
  • Choose a colour scheme
  • Choose fonts for the site.

These individual tasks are what should be on your to-do list. They are simple and only require one action on your part. As you complete each of them check it off your to-do list. This will make you feel like you’re accomplishing things and making progress.

If all you have on your to-do list is design a website you would be seeing it day after day and you might not feel like you’re getting anywhere even though you've accomplished several tasks.

Accomplish more with simple tasks

Make tasks as simple as possible in order to accomplish them. Especially tasks that you're not too keen on doing. Such as those you keep putting off or finding excuses not to do.

Preparing your taxes is a prime example of an undesirable project that really needs to be broken down into smaller tasks. Gather receipts, gather income reports, gather expenses. All of these can be done individually as tasks and checked off the to-do list one at a time.

The hardest part of any project is just getting started.

You’ve heard the saying “every journey begins with a single step”? That’s what this idea of projects and tasks is all about. Taking that single step. Once you get used to this method you'll find that it’s really not that hard.

The objective here is productivity. But productivity can be a tricky concept. You can spend an entire day working and feel like you haven’t accomplished anything. That’s why, by creating a to-do list of tasks instead of projects. You'll feel satisfaction with every item you scratch off your list. So make as many tasks as possible. Break them down into their smallest possible components and then tackle them one by one.

If you try this method I guarantee at the end of the day, instead of feeling like you haven’t accomplished anything. You’ll look at your to-do list and think to yourself “I rocked it today! Look at everything I got ...

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