Reputation Matters with Crayton Webb

Want to know the most powerful tool to grow a brand? One word, four syllables and a lifetime of intention: reputation. We’re going behind the scenes talking to the experts who know what it really takes to build a brand and make it look easy. From media pundits and PR pros to spin doctors and CEOs, our guests have the inside scoop on how a public image is built, bolstered, or busted. We’ll offer insight on all reputation matters because, to be successful in the public eye, reputation...matters.

Step into the studio with Stan Levenson, APR, a legendary PR maestro whose career shaped the soundtracks and silver screen memories of our lives. From promoting Motown pioneers like Stevie Wonder and the Supremes to managing publicity for blockbuster films and movie legends, Stan's tales are as captivating as the records and films he helped turn into hits. Hear about his dynamic partnerships with entertainment icons like Quincy Jones and his creative strategies that transformed entertainment marketing. Immerse yourself into an unforgettable exploration of music, film and the art of public relations through the eyes of one of the industry's most influential figures.

From igniting a worldwide movement to crafting award-winning campaigns against domestic violence, Jane Randel is a force to be reckoned with in the world of social impact and reputation management. Unveil the secrets behind her revolutionary corporate social responsibility initiatives at Liz Claiborne as well as her work to address global sweatshop issues. Learn how she inspired CEOs to take a stand publicly on crucial social causes. Explore her co-founding of the impactful ‘No More’ initiative and her trailblazing work with the NFL. Discover countless insights and lessons from one of the world’s foremost experts in communications and social impact!

What do the National Rifle Association (NRA), Charlton Heston, Tom Selleck and Nancy Reagan have in common? A man by the name of Bill Powers. In this episode, we sit down with the seasoned PR professional, who has deep roots in crisis communications, high-profile speech writing, PR risk mitigation and much more. Join us as Powers delves into the nuances of maintaining the NRA's reputation, particularly in the aftermath of numerous tragedies. Powers also shares personal experiences, some funny and some awkward, of writing speeches for Heston, Selleck and numerous politicians.

When Merrie Spaeth shares her wisdom, the world stops to listen — her stories resonate with the authority of a seasoned expert in crisis communications, public relations and strategic media and communications training. Dive into an episode of "Reputation Matters" that shines a spotlight on the founder of Spaeth Training, a figure whose journey from Hollywood to the halls of power in Washington D.C. working with President Ronald Reagan embodies the pinnacle of reputation management. Learn the secrets behind impactful communication, from the necessity of rehearsal, even for presidents, to the virtues of listening and authenticity. This episode is not just a conversation; it's a masterclass with a legend whose life's work has defined the art of turning communication into influence.