Remarkable Marketing Podcast
Eric Eden
We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.
A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.
Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests.
Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify, YouTube, LinkedIn and to our list of 10,000 followers.
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Top 10 Remarkable Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Remarkable Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Remarkable Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Remarkable Marketing Podcast episode by adding your comments to the episode page.
How to Build an Innovation Culture and Make Innovation Happen in Marketing
Remarkable Marketing Podcast
11/14/24 • 31 min
How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to organic marketing, focusing on high-quality content, has elevated IdeaScale to the forefront of the innovation software landscape. Get ready to learn from the master himself as we discuss the secrets behind crafting an effective SEO strategy that prioritizes content over costly advertising.
Discover the art of keyword targeting and content creation in today's competitive digital arena through an enlightening conversation with Nick. We delve into the strategies that have allowed IdeaScale to thrive amidst increasing competition and complex algorithms, emphasizing the significance of quality content as a sustainable growth tool. As paid advertising yields diminishing returns, hear how the strategic deployment of organic resources has led to meaningful brand engagement and increased customer acquisition for IdeaScale.
In the final segment, we explore the mindset required to cultivate innovation and efficiency within a growing company. Nick shares the importance of making ROI-based decisions and encourages leaders to embrace small experiments for quick iteration and scaling. With examples that range from minor changes like adding the word "submit" to a button, to the continuous release of new features, we uncover how small adjustments can lead to significant improvements. As we conclude, we discuss the power of education in building lasting customer relationships and the importance of genuine problem-solving in marketing strategies.
Check out IdeaScale
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How a Kitchen Experiment Created a Category: A Product Won the Golden Ticket to Going Viral
Remarkable Marketing Podcast
12/14/24 • 23 min
We talk today about how to create a category and make a product go viral as we discuss the remarkable story with Llance Kezner, the founder of Millie's Sipping Broth, and how a simple kitchen experiment turned into a nationwide phenomenon.
Born from a personal quest for healthier hot beverages, Llance and his wife, Lori, created a savory broth-in-a-teabag that captured the hearts of consumers. From selling at Pike Place Market in Seattle to landing a major deal with Walmart, Llance reveals how customer feedback and adaptability were key to their rapid success. Join us as we explore the challenges and triumphs of scaling from small batches to widespread distribution, highlighting the power of seizing unique opportunities.
We dive into the entrepreneurial journey of turning a creative idea into a viral product, with insights on marketing, product development, and the importance of a minimum viable product. Llance shares the secrets behind the product’s appeal, tapping into wellness and nutrition trends that resonate with today's consumers. Get inspired by his advice on maintaining excitement and commitment in your work, and learn how to accelerate growth by getting your product to market quickly. This episode is packed with invaluable tips and an uplifting story of perseverance and innovation, featuring a special discount code for listeners eager to try Millie's Sipping Broth for themselves.
Try out Millie's Sipping Broth with a 20% Discount here
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50 Game-Changing AI Tools to Supercharge Your Business Growth and Productivity
Remarkable Marketing Podcast
02/12/25 • 38 min
50 AI Tools Every Marketer, Founder and Creator Need to Know
Discover the top 50 AI tools essential for marketers, founders, and creators to grow and automate business processes. This comprehensive guide covers the use cases, websites, and costs for each tool, highlighting strategies for integrating them seamlessly. Learn how to leverage these easy-to-use, cost-effective tools for massive productivity boosts in content creation, marketing, sales, customer service, and software development. Explore tools like ChatGPT, Claude, Gemini, and many more, while gaining insights on best practices for testing and integrating these technologies to drive growth and outpace your competition.
View the full slides and list of 50 tools here
00:00 Introduction to Top 50 AI Tools
01:06 Why These Tools Matter
04:50 Unlocking Massive Productivity
11:57 Large Language Models
16:12 Workflow Automation and Integration
17:10 AI Productivity and Collaboration Tools
21:04 AI Video Creation and Editing
22:41 Audio and Music Creation
24:36 Tools for Marketers and Sales
26:32 AI Builder and Development Tools
31:03 AI Creator Tools
36:11 Conclusion and Final Thoughts
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7 Deadly Sins of Growth Hacking, Mastering the Art of Standing Out, and How to Founder
Remarkable Marketing Podcast
02/11/25 • 18 min
Ever wondered what it takes to truly stand out in a crowded market? Join us for an insightful conversation with serial entrepreneur Anthony Franco, who has mastered the art of grabbing attention with creativity and novelty. Anthony takes us on a journey through his entrepreneurial successes, sharing unforgettable stories. He challenges the myth of overnight success, instead highlighting the persistence and clever strategies—like using the seven deadly sins for crafting marketing messages—that are essential for any entrepreneur. By the end of the episode, you'll be brimming with fresh ideas and a newfound appreciation for the creative sparks that drive business innovation.
Thinking about selling your business? Anthony lays out the roadmap to make it an attractive proposition. From ensuring profitability and maintaining spotless financial records to building a business that thrives independently of its founder, these insights are gold for any entrepreneur considering an exit strategy. As the founder often needs to wear many hats, Anthony stresses the importance of initially acting as the chief revenue officer to thoroughly understand your market. And since entrepreneurship can be a lonely journey, he emphasizes the necessity of building a supportive network. Connect with fellow founders and dive into local entrepreneurial communities to share stories, advice, and camaraderie that will sustain you through both the highs and lows of your entrepreneurial journey.
Check out Anthony's web site and podcast How to Founder
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Driving 100% Growth with Paid Social Campaigns
Remarkable Marketing Podcast
02/15/24 • 17 min
Unlock the secrets of high-impact paid social campaigns with digital marketing maestro Paul Cassimus, who joins us to dissect the art of refining a standout tax relief campaign. Embrace the critical nature of testing and optimizing as Paul guides us through the maze of initial targeting challenges and the quest for resonating offers. He'll reveal how nuanced tweaks to ad copy and landing pages can catapult customer engagement, leading to a surge in booked appointments and a dip in no-show rates. As we journey through the strategic intricacies of budget allocation across platforms like Facebook and TikTok, you'll gather invaluable insights into the continuous cycle of learning and lead nurturing that paves the way for scaling your marketing feats to new heights.
Navigating the minefield of client expectations in digital marketing is no simple task, yet this episode aims to equip you with the tools for success. We delve into the dangers of overpromising and underline the imperative of establishing transparent communication and achievable goals.
Marketing is not just an expense; it's an investment that can actively shape outcomes, turning the process into a data-driven power play. Aligning with clients on a common vision of marketing as a long-term investment sets the stage for enduring prosperity. And for those thirsty for knowledge, we spotlight a resource that promises to guide you in applying these effective marketing strategies to your own ventures – all under the sage guidance of our guest, Paul Cassimus.
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The Growth Framework Business Leaders Need to Succeed
Remarkable Marketing Podcast
07/11/24 • 24 min
Unlock the secrets to sustainable business success with Bill Flynn, a veteran professional with over 20 years in high-tech startups. You'll gain invaluable insights into how understanding customer problems and implementing disciplined business operating systems can drive true growth. Bill shares his journey from pivotal roles in sales and operations to becoming a growth coach, emphasizing that solving real customer issues is far more critical than simply chasing innovative ideas.
Through a compelling case study discover how initial assumptions about customer needs were radically transformed through getting direct customer feedback. We learned that customers valued simplicity and ease of use over features we initially thought were important. This newfound understanding allowed us to fine-tune our messaging, boosting sales and leading to a profitable acquisition by Iron Mountain. This episode shows how prioritizing customer insights can streamline product development and marketing strategies, particularly in challenging economic climates.
Learn how to build a high-performing team that can drive your business to new heights. Bill and Eric discuss the importance of hiring A players and focusing on core customers using the 80-20 rule to maximize profitability. We also delve into proactive problem-solving by addressing root causes rather than just immediate issues. Find out why business leaders should "fire themselves" from day-to-day operations to focus on the future of their business, and get practical advice on simplifying life by concentrating on what truly matters. This is a must-listen for anyone serious about long-term business success.
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Eric Eden on LinkedIn
How Great Leaders Consistently Captivate, Entertain and Inspire Audiences at Events
Remarkable Marketing Podcast
09/06/24 • 26 min
Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences. Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can turn a mundane presentation into an unforgettable experience? Peter shares his personal journey from battling a lisp and stutter to becoming a highly sought-after public speaker. Discover how transforming your focus from yourself to your audience can significantly elevate your public speaking game, enhancing both your personal brand and business impact.
Imagine grabbing your audience's attention right from the start—Peter George reveals his top techniques for doing just that. Whether it's starting with a compelling story, posing a thought-provoking question, or presenting a startling statistic, Peter teaches us how to avoid the common pitfalls that can derail even the most prepared speakers. Learn how to maintain audience engagement in today’s distraction-filled environment by tailoring your message to resonate with diverse segments, ensuring it remains relevant and impactful.
Finally, we delve into the importance of concise communication and relentless practice. Drawing inspiration from TEDx talks and top performers who constantly refine their craft, Peter emphasizes treating presentations as conversations, even with large audiences. Gain insights into how relentless practice and specialized coaching can elevate your public speaking skills to new heights. Whether you're a seasoned speaker or just starting, Peter George's practical advice will help you consistently captivate and engage your audience, making each speaking opportunity truly count.
Get Peter's Book, download more than 50 public speaking tips and learn about his coaching services.
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Eric Eden on LinkedIn
Content-Led Growth Strategies
Remarkable Marketing Podcast
10/27/24 • 20 min
Today we discuss how Content-Led Growth can increase your lead generation by up to 300% with insights from Michael Marchese, the founder and CEO of Tempesta Media. Discover how a 20-year-old insurance company overcame the challenges of transitioning from outdated marketing strategies to a vibrant digital presence. Michael shares the transformative journey of crafting a content-led customer acquisition strategy that not only breathed new life into the company’s online identity but also paved the way for a lucrative acquisition. Get ready to learn how adapting to evolving search engine algorithms and user behaviors is critical for any business looking to thrive in today's digital landscape.
We discuss the role of AI in reshaping marketing strategies, shifting from traditional push-based methods to dynamic pull-based tactics. Explore how AI is empowering small businesses to efficiently meet growing customer demands, especially in areas like customer service and appointment setting. However, we caution against relying solely on generative AI for content creation due to potential pitfalls and risks. Instead, Michael recommends strategies leveraging AI as a supportive tool to enhance productivity and content quality.
Check out Michael's web site
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Eric Eden on LinkedIn
Mastering Brand Storytelling to Influence Sales: From Mad Men to Modern Marketing
Remarkable Marketing Podcast
12/11/24 • 26 min
Today we explore creating compelling brand stories with the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has positioned him as a master of brand storytelling.
This episode promises to unveil the strategies that transform mere advertising into emotional narratives that resonate with 68% of consumers, drawing inspiration from Mad Men’s iconic storytelling tactics. Tim shares intriguing insights from a standout campaign where a fashion-forward toilet took center stage at New York Fashion Week, proving the power of unexpected and innovative storytelling in capturing consumer interest.
Explore the dynamic world of brand storytelling in the digital era, with platforms like TikTok reshaping how brands connect with audiences. We dive into the critical need for authenticity, emphasizing that 91% of consumers crave genuine interactions. Learn how to navigate the blurred lines between B2B and B2C, focusing on brand identity and customer loyalty over commodification. Our conversation highlights the high stakes of customer acquisition costs and the importance of building a brand that not only captures attention but also fosters long-term connections. Plus, discover how real-time feedback in digital marketing can revolutionize your advertising efforts, ensuring your brand's story is always optimized and impactful.
Check out Tim's web site.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
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Eric Eden on LinkedIn
How Amazon Proved the Biggest Risk in Marketing is Not Taking Risks
Remarkable Marketing Podcast
06/15/24 • 23 min
What if embracing new trends could be the key to unlocking unprecedented success? In our latest episode, we sit down with Steve Anderson, an accomplished author, influencer, and marketer who shares invaluable insights from his extensive career in the insurance industry and technology consulting. Steve reveals the intriguing origins of his book, born out of a detailed analysis of companies like Amazon, and uncovers the 14 growth principles inspired by Jeff Bezos' shareholder letters. From crafting an eye-catching cover to achieving the unexpected milestone of having his book translated into 20 languages, Steve provides a treasure trove of knowledge on creating high-quality, impactful content that goes beyond surface-level marketing tactics.
But that's not all! We also unpack the innovative marketing strategies that have catapulted Amazon to its current dominance. Discover how Prime membership transformed consumer behavior with its revolutionary free two-day shipping, and learn about the competitive advantages Amazon has harnessed through speed, selection, and pricing. Additionally, we explore the rising trend of using video mail to boost email engagement, sharing firsthand experiences and practical tips for making your video communications stand out. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you thrive in today's ever-evolving landscape.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
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FAQ
How many episodes does Remarkable Marketing Podcast have?
Remarkable Marketing Podcast currently has 203 episodes available.
What topics does Remarkable Marketing Podcast cover?
The podcast is about Marketing, Content Marketing, Podcasts, Online Marketing, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Remarkable Marketing Podcast?
The episode title 'The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth' is the most popular.
What is the average episode length on Remarkable Marketing Podcast?
The average episode length on Remarkable Marketing Podcast is 21 minutes.
How often are episodes of Remarkable Marketing Podcast released?
Episodes of Remarkable Marketing Podcast are typically released every 22 hours.
When was the first episode of Remarkable Marketing Podcast?
The first episode of Remarkable Marketing Podcast was released on Jan 31, 2024.
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