Reimagine Social Media

Those pesky notifications that fill up your lock screen and constantly distract you all day from what you're doing.... you can (and should) get rid of them to take back your time and your mental space!

Did you know 80% of Americans reach for their phone within 15 minutes of waking us every morning? That's insane! And it's setting us up to have a decidedly distracted, non-creative, unfocused day. Here I'm talking about what it does to our brains when we reach for that phone and why we should rewire our morning routine to set ourselves up for success.

Have you ever looked at your Explore Page on Instagram to understand better how you use the app and if it is truly serving your business? If not, here's your chance. We'll walk through a quick way you can analyze your page and glean helpful insights into ways you can better use the app to serve your people. And no, this doesn't mean you can never look at a funny cat video again! It just means you shouldn't only look at cat vids on your business account.

Today I'm digging into CTAs. What exactly is a Call to Action? Why should you use them to help grow your business and increase engagement? When can you use them? And... if you stick around to the very end, you'll also get some clear CTA examples to work with.

I recently was asked how I fight the pull of my smartphone and all the apps when I work as a social media strategist - someone who is more often than not on their phone! It's a great question! Over the years I've developed a number of tactics to keep me firmly in the intentional user space - deciding when I will be on a specific app and when I will not. Here are four of the ways I do that.