JS039 SOCIAL PROOF (Persuasion) How to INFLUENCE (Part 1.3)

04/25/16 • 10 min

Social Proof is a psychological phenomenon that is also called informational social influence where people replicate the actions of others in attempt to be perceived as...continue reading

Social Proof is a psychological phenomenon that is also called informational social influence where people replicate the actions of others in attempt to be perceived as...continue reading

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JS038 COMMITMENT & CONSISTENCY (Persuasion) - How to INFLUENCE (Part 1.2)

Consistency is what psychologists call a “decision heuristic” or a shortcut for us to make decisions. Life is complicated enough already. Consistency is a practical survival skill in this complex world by giving us....continue reading

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JS040 Likeness (Persuasion) - How to INFLUENCE (Part 1.4)

As humans, we possess a natural human need to form relationships and belong to a group. Therefore, there exists a strong motivation for us....(continue reading)