On the Air Pt. 1 - Radio Promotion with Art Menius
06/26/24 • 34 min
Today, we are releasing the first episode in our series, ‘On the Air’, where we explore the wonderful world of radio. In this week's episode, we chat with Art Menius about the specialized field of folk radio promotion.
Art provides valuable insights on the state of folk radio and discusses the vital role that radio still plays in the music industry today. He also shares his process of promoting records to radio programmers and provides tips for artists on promoting their live shows through local radio.
Download Art Menius’s eBook, ‘The Basics of Promoting Recordings to Folk Radio’ here.
Find Art Menius online:
About Art Menius
Art Menius operates Art Menius Radio and hosts “The Revolution Starts Now” on WHUP, Hillsborough, NC. Beginning in 1983 on the crew of Fire on the Mountain on The Nashville Network, he has produced concerts, festivals, and conferences and worked as a fundraiser, marketing director, emcee, stage manager, writer, and non-profit executive. The first Executive Director of IBMA (1985-1990), he served as FAI’s initial President in 1990 and Manager (1991-1996). MerleFest’s Associate Director (1997-2007), Menius then served as Executive Director of Appalshop in Whitesburg, KY and The ArtsCenter in Carrboro, NC, before starting Art Menius Radio in January 2015. He published several hundred music reviews, features, and previews over 40 years. He has hosted radio shows on four stations since 2007. In 2007 he received IBMA’s Distinguished Achievement Award and was inducted the next year into the Blue Ridge Music Hall of Fame, whose Trustees he now chairs. Married to bluegrass DJ and photographer Becky Johnson, Dar Williams called him a “true giant of American folk music.”
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This episode is brought to you by Bandzoogle. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. Our podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “refolkus” to get 15% off the first year of any subscription.
Tune in to the latest episodes of the ReFolkUs Podcast, featuring the latest releases from Folk Music Ontario members as well as some of our special guests, now broadcasting on CKCU FM 93.1.
Presented by Folk Music Ontario
Hosted by Rosalyn Dennett
Produced by Kayla Nezon and Rosalyn Dennett
Mixed by Jordan Moore of The Pod Cabin
Theme music “Amsterdam” by King Cardiac
Artwork by Jaymie Karn
Today, we are releasing the first episode in our series, ‘On the Air’, where we explore the wonderful world of radio. In this week's episode, we chat with Art Menius about the specialized field of folk radio promotion.
Art provides valuable insights on the state of folk radio and discusses the vital role that radio still plays in the music industry today. He also shares his process of promoting records to radio programmers and provides tips for artists on promoting their live shows through local radio.
Download Art Menius’s eBook, ‘The Basics of Promoting Recordings to Folk Radio’ here.
Find Art Menius online:
About Art Menius
Art Menius operates Art Menius Radio and hosts “The Revolution Starts Now” on WHUP, Hillsborough, NC. Beginning in 1983 on the crew of Fire on the Mountain on The Nashville Network, he has produced concerts, festivals, and conferences and worked as a fundraiser, marketing director, emcee, stage manager, writer, and non-profit executive. The first Executive Director of IBMA (1985-1990), he served as FAI’s initial President in 1990 and Manager (1991-1996). MerleFest’s Associate Director (1997-2007), Menius then served as Executive Director of Appalshop in Whitesburg, KY and The ArtsCenter in Carrboro, NC, before starting Art Menius Radio in January 2015. He published several hundred music reviews, features, and previews over 40 years. He has hosted radio shows on four stations since 2007. In 2007 he received IBMA’s Distinguished Achievement Award and was inducted the next year into the Blue Ridge Music Hall of Fame, whose Trustees he now chairs. Married to bluegrass DJ and photographer Becky Johnson, Dar Williams called him a “true giant of American folk music.”
______________
This episode is brought to you by Bandzoogle. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. Our podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “refolkus” to get 15% off the first year of any subscription.
Tune in to the latest episodes of the ReFolkUs Podcast, featuring the latest releases from Folk Music Ontario members as well as some of our special guests, now broadcasting on CKCU FM 93.1.
Presented by Folk Music Ontario
Hosted by Rosalyn Dennett
Produced by Kayla Nezon and Rosalyn Dennett
Mixed by Jordan Moore of The Pod Cabin
Theme music “Amsterdam” by King Cardiac
Artwork by Jaymie Karn
Previous Episode
Supporting Your Health Through Herbs with Sarah Jane Scouten
In this week's episode, we chat with folk artist and herbalist, Sarah Jane Scouten.
Sarah Jane shares her philosophy on how musicians can achieve career longevity by prioritizing their health and discusses the benefits of using various herbs to help alleviate the mental and physical pressures of being on the road. She also provides tips and recommendations for what a touring musician's herbal toolkit should include.
Additionally, Sarah Jane talks about her experience as a mentor for the FMO Developing Artist Program and her newly released record, ‘Turn to Gold.’
Buy / Listen to ‘Turn to Gold’
Watch "Willie's Diamond Joe" performed and recorded live at the Folk Music Ontario Conference featuring Jessie Gosling & Nicholas Campbell, who were participants in the Developing Artist Program, as well as their mentor throughout the program Sarah Jane Scouten.
Find Sarah Jane Scouten online:
About Sarah Jane Scouten
Sarah Jane Scouten is a Canadian folk and Americana songwriter. Her songs pay their respects to 60s and 70s country songwriters Willie Nelson, John Prine, Bobby Gentry and weave in British folk revival elements with a continuous thread leading back to her roots in bluegrass and old time music. After a transformative four years, training as a herbalist in southwest Scotland, Sarah Jane has released her fifth album Turned to Gold (Light Organ Records). Sarah Jane offers a new depth and solidity as a songwriter. With producer Johnny Payne's (The Shilohs) gift for modern vintage arrangement, this is destined to be your next favourite road trip album.
______________
This episode is brought to you by Bandzoogle. Bandzoogle makes it easy to build a stunning website and online store for your music in minutes. Our podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “refolkus” to get 15% off the first year of any subscription.
Tune in to the latest episodes of the ReFolkUs Podcast, featuring the latest releases from Folk Music Ontario members as well as some of our special guests, now broadcasting on CKCU FM 93.1.
Presented by Folk Music Ontario
Hosted by Rosalyn Dennett
Produced by Kayla Nezon and Rosalyn Dennett
Mixed by Jordan Moore of The Pod Cabin
Theme music “Amsterdam” by King Cardiac
Artwork by Jaymie Karn
Next Episode
How To Secure Funding with Samantha Matusoff
In this week's episode, we sit down with grant writer and funding strategist, Samantha Matusoff.
Samantha shares her extensive knowledge of securing grants for artists and songwriters, detailing the various opportunities available at both the provincial and national levels. She also provides practical advice on the best approaches when applying for these grants to increase the chances of success and reveals her top recommendations for crafting a standout funding strategy.
Funding programs recommended in this episode:
Canada Council Explore and Create: Research and Creation
Canada Council Explore and Create: Concept to Realization
FACTOR Juried Sound Recording: Single/EP
FACTOR Juried Sound Recording: Album
Canadian Star Maker Fund - Orion Program
Ontario Arts Council - Music Creation Projects
Ontario Arts Council - Music Recording Projects
Find Samantha online:
About Samantha Matusoff
Samantha Matusoff is a Canadian music industry professional who began her career in rural Quebec 20 years ago booking punk bands. Since then she's worn many hats from journalist Metro News Ottawa, Project Manager at CityFolk Festival, to Funding Manager at Coalition Music to running her own funding business, YouRockRed. Working with Juno and Grammy winners, Samantha has collaborated closely with artists such as Charlotte Cardin, Our Lady Peace, Lido Pimienta, and Aysanabee. As a funding expert who has raised more than $5M, she has spoken at Iceland Airwaves, Canadian Music Week, and mentored numerous emerging artists. Samantha is the CEO of Grantessa Creative & Consulting. She lives in Toronto with her husband and son.
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Tune in to the latest episodes of the ReFolkUs Podcast, featuring the latest releases from Folk Music Ontario members as well as some of our special guests, now broadcasting on CKCU FM 93.1.
Presented by Folk Music Ontario
Hosted by Rosalyn Dennett
Produced by Kayla Nezon and Rosalyn Dennett
Mixed by Jordan Moore of The Pod Cabin
Theme music “Amsterdam” by King Cardiac
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