
CES 2024 Coverage | Embracing Change and Tech With A Purpose: A Post-Event Coverage of CES 2024 with DJ Perera - Media Innovations and Social Impact with the Ad Council
01/18/24 • 25 min
Guest: DJ Perera, Chief Media Officer at The Ad Council [@AdCouncil]
On Linkedin | https://www.linkedin.com/in/djperera/
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Hosts:
Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
____________________________
Episode Notes
The post-event coverage of CES 2024 on the "Redefining Society" podcast takes a deep dive into the fascinating world of technology and its impact on our lives. Hosted by Marco Ciappelli, this episode features an exclusive interview with DJ Perera, the Chief Media Officer for the Ad Council, who shares compelling insights and experiences from the event.
CES, known as the place where the future comes to life, showcased groundbreaking innovations in various fields, including space, food, media, cars, and phones. DJ Perera participated in a panel discussion titled "Disruption: Media Platforms and Advertising," which explored the role of AI and its impact on the industry.
Throughout the interview, DJ Perera highlights the significance of leveraging generative AI responsibly, ensuring consumer privacy, and avoiding any potential harm. The discussion also delves into personalization, the ethical use of AI, and the positive social impact that these technologies can have.
By utilizing generative AI, advertisers can now create dynamic and personalized ads that resonate with consumers on a deeper level. The panel discussion addressed the emerging trends in media, such as CTV and podcasting, which have seen a significant increase in viewership. Additionally, the conversation explored the use of AI in language translation and synthetic voice creation for ads.
The podcast episode also touches on CES's broader themes, such as the importance of mental health and well-being in the technology industry. The Ad Council organized a Tech for Good luncheon focused on technology's role in supporting mental health initiatives and fostering healthier digital environments.
Overall, this post-event coverage of CES 2024 provides an insightful and thought-provoking analysis of the latest technological advancements. Listeners will gain a comprehensive understanding of the key trends and discussions surrounding AI, advertising, and social impact in the ever-evolving digital landscape.
ENJOY it, share, and subscribe to Redefining Society Podcast.
____________________________
Catch all of our CES 2024 event coverage: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverage
Watch this and other videos on ITSPmagazine's YouTube Channel
CES 2024 Las Vegas playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTcuvjsP6zvFyZkL7z2D8WZ
Redefining Society Podcast with Marco Ciappelli playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9
ITSPmagazine YouTube Channel: 📺 https://www.youtube.com/@itspmagazine
Be sure to share and subscribe!
____________________________
Resources
The Disruption: Media, Platforms and Advertising: https://www.ces.tech/sessions-events/dhw/dhw10.aspx
The Ad Council: https://www.adcouncil.org
Learn more about CES 2024: https://www.ces.tech/
____________________________
For more CES 2024 Event Coverage visit: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverage
To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast
Are you interested in sponso...
Guest: DJ Perera, Chief Media Officer at The Ad Council [@AdCouncil]
On Linkedin | https://www.linkedin.com/in/djperera/
____________________________
Hosts:
Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
____________________________
Episode Notes
The post-event coverage of CES 2024 on the "Redefining Society" podcast takes a deep dive into the fascinating world of technology and its impact on our lives. Hosted by Marco Ciappelli, this episode features an exclusive interview with DJ Perera, the Chief Media Officer for the Ad Council, who shares compelling insights and experiences from the event.
CES, known as the place where the future comes to life, showcased groundbreaking innovations in various fields, including space, food, media, cars, and phones. DJ Perera participated in a panel discussion titled "Disruption: Media Platforms and Advertising," which explored the role of AI and its impact on the industry.
Throughout the interview, DJ Perera highlights the significance of leveraging generative AI responsibly, ensuring consumer privacy, and avoiding any potential harm. The discussion also delves into personalization, the ethical use of AI, and the positive social impact that these technologies can have.
By utilizing generative AI, advertisers can now create dynamic and personalized ads that resonate with consumers on a deeper level. The panel discussion addressed the emerging trends in media, such as CTV and podcasting, which have seen a significant increase in viewership. Additionally, the conversation explored the use of AI in language translation and synthetic voice creation for ads.
The podcast episode also touches on CES's broader themes, such as the importance of mental health and well-being in the technology industry. The Ad Council organized a Tech for Good luncheon focused on technology's role in supporting mental health initiatives and fostering healthier digital environments.
Overall, this post-event coverage of CES 2024 provides an insightful and thought-provoking analysis of the latest technological advancements. Listeners will gain a comprehensive understanding of the key trends and discussions surrounding AI, advertising, and social impact in the ever-evolving digital landscape.
ENJOY it, share, and subscribe to Redefining Society Podcast.
____________________________
Catch all of our CES 2024 event coverage: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverage
Watch this and other videos on ITSPmagazine's YouTube Channel
CES 2024 Las Vegas playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTcuvjsP6zvFyZkL7z2D8WZ
Redefining Society Podcast with Marco Ciappelli playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9
ITSPmagazine YouTube Channel: 📺 https://www.youtube.com/@itspmagazine
Be sure to share and subscribe!
____________________________
Resources
The Disruption: Media, Platforms and Advertising: https://www.ces.tech/sessions-events/dhw/dhw10.aspx
The Ad Council: https://www.adcouncil.org
Learn more about CES 2024: https://www.ces.tech/
____________________________
For more CES 2024 Event Coverage visit: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverage
To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast
Are you interested in sponso...
Previous Episode

Book | Tech For Good: Imagine Solving the World’s Greatest Challenges | A conversation with Author Marga Hoek | Redefining Society with Marco Ciappelli
Guest: ✨ Marga Hoek, Author, Founder and CEO of Business for Good
On Linkedin | https://www.linkedin.com/in/margahoek/
On Twitter | https://twitter.com/margahoek
On Facebook | https://www.facebook.com/marga.hoek.7
On YouTube | https://www.youtube.com/@marga-hoek
Website | https://margahoek.com/
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Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
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This Episode’s Sponsors
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Episode Introduction
In this episode of the Redefining Society podcast, host Marco Ciappelli welcomes Marga Hoek, author of the book "Tech For Good." The conversation dives into the concept of using technology as the solution to the world's greatest challenges and explores the idea that it is not just an option but the only option.
The discussion touches on the blurred lines between reality and virtuality, the impact of technology on society, and the need for a shift in the way businesses approach their purpose. Marga Hoek explains how companies can make a positive impact on both the planet and people, highlighting the importance of collaboration and the potential of technology for good.
The conversation also goes into the Fourth Industrial Revolution and its significance in redefining our industrial systems.
Throughout the episode, Marga Hoek emphasizes the urgency of addressing global challenges such as plastic pollution and the need for solutions that meet the scale of these challenges.
The episode concludes with a discussion on the public opinion surrounding technology and the role of education in driving change. Ultimately, this episode serves as an inspiring call to action, urging listeners to imagine a future where technology is leveraged to create positive change and secure a sustainable planet for generations to come.
Be sure to enjoy it, share, and subscribe for many more conversation about Society & Technology.
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Resources
Tech For Good: Imagine Solving the World’s Greatest Challenges (Book): https://www.amazon.com/Tech-Good-Imagine-Greatest-Challenges/dp/103249073X/ref=sr_1_1?crid=1MDRM3S3AG10I&keywords=Tech+for+Good%3A+Imagine+Solving+the+World%E2%80%99s+Greatest+Challenges&qid=1695834334&sprefix=tech+for+good+imagine+solving+the+world+s+greatest+challenges+%2Caps%2C235&sr=8-1
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To see and hear more Redefining Society stories on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-society-podcast
Watch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9
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Next Episode

CES 2024 Coverage | Safeguarding Your Sanctuary: Expectations for Data Privacy in the Smart Home Era: A Post-Event Coverage of CES 2024 with Kate Barecchia
Guest: Kate Barecchia, Vice President Deputy General Counsel & Global Data Privacy Officer at Imperva [@Imperva]
On Linkedin | https://www.linkedin.com/in/kate-barecchia-82759a14/
____________________________
Hosts:
Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
____________________________
Episode Notes
Welcome to the Redefining Society podcast's post-event coverage of CES 2024. In this episode, host Marco Ciappelli reflects on the exciting conversations and insights from the world's largest consumer technology event, even though he couldn't attend in person. Fortunately, he had the opportunity to speak with several attendees who shared their experiences of exploring the latest technological advancements at the event.
One of the notable conversations Marco had was with Kate Barecchia, Vice President, Deputy General Counsel, and Global Data Privacy Officer at Imperva. They discussed the evolving landscape of technology and its impact on our daily lives, both in terms of cybersecurity and data privacy.
Kate highlighted the importance of safeguarding our privacy, not just in corporate environments but also as homeowners and individuals using wearable technology. They delved into the challenges and concerns surrounding data privacy regulations, such as the differences between the European Union's GDPR and regulations in other parts of the world, like the United States. They also examined the potential for privacy laws to be driven by market forces and discussed the need for individuals to be more aware of the privacy implications of smart home technology and wearables.
The conversation then shifted to the CES event itself, where Kate presented on the topic of safeguarding one's sanctuary, focusing on hidden privacy risks in our homes. They explored the trade-offs between privacy and convenience, such as the use of home security systems and the sharing of personal data with law enforcement and other third parties. They also touched on the idea of consumers being compensated for their data and the need for clearer default settings and opt-in practices.
The discussion concluded with an exploration of the future of technology, including the potential impact of robotics and AI assistants in our daily lives. Trust emerged as a key factor in embracing new technologies, with the importance of choosing brands and companies aligned with personal values.
Overall, this post-event coverage provides a comprehensive overview of the key insights shared during CES 2024, shedding light on the evolving role of technology and the importance of data privacy in our rapidly changing world.
ENJOY it, share, and subscribe to Redefining Society Podcast.
____________________________
Catch all of our CES 2024 event coverage: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverage
Watch this and other videos on ITSPmagazine's YouTube Channel
CES 2024 Las Vegas playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTcuvjsP6zvFyZkL7z2D8WZ
Redefining Society Podcast with Marco Ciappelli playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9
ITSPmagazine YouTube Channel: 📺 https://www.youtube.com/@itspmagazine
Be sure to share and subscribe!
____________________________
Resources
Safeguarding Your Sanctuary: Expectations for Data Privacy in the Smart Home Era: https://www.ces.tech/sessions-events/sho/sho03.aspx
Learn more about CES 2024: https://www.ces.tech/
____________________________
For more CES 2024 Event Coverage visit: https://...
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