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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Jason Dunstone, Square Holes

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. On this podcast, Jason interviews academics, researchers, leading thinkers, and other interesting people. Jason also interviews “actual real people” about their passions, aspirations, beliefs and behaviours. Key themes include consumer insights, market research, design thinking, innovation, culture, trends and much more. This podcast will be particularly interesting to innovators, professionals, leaders, students and those with a beginner's mind, the curious who want to know more about human thinking and behaviour. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Top 10 Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More Episodes

Goodpods has curated a list of the 10 best Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More episode by adding your comments to the episode page.

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #32 - Stephen Scheeler - Silicon Valley, Visionary Leaders, Culture and Cults

#32 - Stephen Scheeler - Silicon Valley, Visionary Leaders, Culture and Cults

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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05/23/19 • 74 min

Today we are joined by Stephen Scheeler! Former Facebook and Instagram MD for Australia and New Zealand, Senior Advisor at McKinsey & Co and TEDx Speaker. Stephen and I sat down at the Sydney office of McKinsey and Co to have a fascinating discussion going back to Stephen's childhood in small town USA. And, how he longed to go to university in Europe, yet was awarded a Scholarship to study in Japan, and how this introverted young man became the American everyone wanted to know - from fellow students to the local mayor. We hear how Stephen's study of east Asian history and with little interest in tech, he found himself entering the world of tech juggernauts. We discuss the obsession of the likes of Facebook in being THE employer of choice, requires putting staff contentment at the top of strategic priorities. And, how staff incentives from free food for staff and families, to the option for female staff to freeze their embryos have become the norm in Silicon Valley, to take the distractions away from a high performing team. We explore the importance of a vision staff can truly believe in and thrive towards. And, the fine line between a strong culture and cult like faith in such young, wealthy and almost magical leaders. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #49 - Ben Page - Even pubs were open in World War II

#49 - Ben Page - Even pubs were open in World War II

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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04/10/20 • 45 min

Today we are joined by Ben Page the Chief Executive of Ipsos MORI UK and Ireland, a role he has had since 2009. A frequent writer and speaker on trends, leadership and performance management, Ben has directed thousands of studies examining consumer trends and citizen behaviour. Since 1992 he has worked closely with both Conservative and Labour ministers and senior policy makers across government. A graduate of the University of Oxford, Ben is Visiting Professor at Kings College London and a fellow of the Academy of Social Sciences. Ben shares his observations of the dramatic changes from COVID-19 and discusses what the data is showing, how trust in government builds in such times and emerging local and global trends from brands to climate change. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #24 - Elena Carapetis - Cultural Diversity, the Arts and Fame

#24 - Elena Carapetis - Cultural Diversity, the Arts and Fame

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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11/28/18 • 72 min

Elena is Resident Artist at State Theatre Company South Australia, NIDA Graduate and a highly accomplished actor and now playwright, including State Theatre's latest The Gods of Strangers. A play set in 1947 Port Pirie in regional South Australia and is inspired by Elena's childhood growing up in the region, her own ancestory and oral histories of Greek, Cypriot and Italian migrants. We go on a wonderful journey from Elena's childhood playing as cast and audience in the backyard in Port Pirie, and we discuss cultural diversity and respect, theatre and the arts, the importance of hard work to be successful and how young people simply driven by the desire to be famous is scary. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #06 - Michael O'Brien (Kaurna Country), Kaurna Educator - Aboriginal History, Community, Land and Sea

#06 - Michael O'Brien (Kaurna Country), Kaurna Educator - Aboriginal History, Community, Land and Sea

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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08/01/18 • 68 min

Today we meet with Michael O'Brien on the country of Kaurna people. We recognise Kaurna as the Traditional Owner and Custodians of the Adelaide Plains. We recognise the significance for Kaurna people and of their cultural and spiritual relationship with the land, sea, waterways and sky, cultural heritage and beliefs. The acknowledgement is of continuing importance to Kaurna people living today. Thank you to Mickey for the welcome to Kaurna country to start this episode. Mickey is a spokesperson, trainer and leader of the Kaurna people, and a passionate advocate for Aboriginal culture, language and history. Today Mickey shares is story from a young boy as the sixth born male in his family, with a younger sister, to priorities for the future locally and globally. We have a fascinating discussion about generally forgotten Aboriginal history, and the importance of community and giving back to support a positive future. Real People is focused on understanding people and cultural differences, and it was great to gain some insights into the world's oldest living population on earth. We discussed the importance of persevering and educating the history of Aboriginal people, its language and values for future generations. And, that a strong community doesn't just look after the needs of the majority, but also the minority and vulnerable. Aboriginal people continue to have a low life expectancy and are significantly over-represented in many areas illustrating worrying socio-economic gaps. We discuss what we can learn from Aboriginal people including connection to land, sea, waterways and sky, and the importance of only taking what we need and investing in the future. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #19 - Andrew Killey (Adelaide via Sydney) - KWP! Co-Founder - Music, Writing and Advertising

#19 - Andrew Killey (Adelaide via Sydney) - KWP! Co-Founder - Music, Writing and Advertising

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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10/17/18 • 61 min

Andrew Killey joins us to tell his story of music, writing and advertising. Andrew is or was the 'K' in KWP! The hugely successful creative agency he initially founded in 1991 with Peter Withy, to rethink the traditional agency model and to put the creatives in more direct contact with clients. Andrew has now exited KWP and consults through 'BrandA Agency' and has and continues to hold numerous board positions. You can follow Andrew on Twitter via @KilleySA. Andrew shares his story from growing up in Cronulla in Sydney, playing football and cricket, and surfing, as one of four boys. And, how his band was drawn to Adelaide, South Australia by it's reputation as a great live music scene. The move then resulted in a chance junior role in advertising, and eventually an opportunity to combine his music and writing talents to create a successful jingle. We discuss what makes a good agency, and a good client, building on Andrew's time at the likes of George Patterson, Clemenger and BBDO in Australia and the US. And, how relationships are critical to strong and trusted client - agency relationships, and the powerful ideas this can create. A fascinating discussion looking back and reflecting on the fundamentals that never change and the opportunities moving forward. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #17 - Ginny Stevens (Mangoplah) - Founder, Active Farmers - Physical and Mental Health in Rural Communities

#17 - Ginny Stevens (Mangoplah) - Founder, Active Farmers - Physical and Mental Health in Rural Communities

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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09/18/18 • 38 min

Today we head to Mangoplah in rural New South Wales to chat with Ginny Stevens the Founder and General Manager of Active Farmers. From humble beginnings as a regular fitness class in a farming community south of Wagga Wagga in 2015, Active Farmers has rapidly grown to 24 communities across rural Australia, including New South Wales, Queensland, Tasmania and Victoria, with 30 communities planned by the end of 2018, and even bigger goals ahead. Ginny discusses growing up on a farm in Tasmania, and at 18 years of age heading to work as a Jillaroo in the Northern Territory, learning about hard work and pushing beyond her comfort zone. Ginny started Active Farmers seeing the need for physical and mental support in rural communities. Yet, has been overwhelmed at the level of need and demand. And, the interest in rural communities in building physical and mental fitness, social connection and addressing high levels of suicide. This is a thoughtful discussion about the critical role the not for the profit program has. As well as Active Farmers' success in gaining community and partner support, and working towards making life in rural Australia better now and well into the future. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #07 - Tim Jarvis AM (Adelaide via UK), Polar Explorer & Scientist - Welcome to the Explorer Club

#07 - Tim Jarvis AM (Adelaide via UK), Polar Explorer & Scientist - Welcome to the Explorer Club

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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08/07/18 • 79 min

In this episode we sit down with polar explorer, speaker, film maker and environmental scientist Tim Jarvis. A very 'cool' interview in many ways that is likely hard to not be inspire one to fulfil the dreams we had as a child to explore the unchartered and to live a life worth living, even if it all seems scary. Tim's latest focus project is 25zero - please click here https://www.25zero.com/ for more! As it says on the web site ... "25 mountains at the equator had a glacier at the time of the UNFCCC treaty in 1992. Most of them will be melted completely away within 25 years. This is our last chance to tell their stories." In today's interview we hear about how Tim's 'explorer club' as a young boy has guided his conquering of Antarctica, including replicating Sir Douglas Mawson's and Sir Ernest Shackleton's historic Antarctic expeditions, and a further record breaking Antarctic crossing in 1999. Tim is Author of multiple books including Shackleton's Epic (I have read and highly recommend) and Mawson: Life and Death in Antarctica. We go on a fascinating journey from what goes into preparing for such monumental expeditions, how to build a team that's got what it takes, knowing your limits, how it is everyone's responsibility to help save Antarctica and much, much more. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #39 - James Fergusson - Innovating real time mobile research

#39 - James Fergusson - Innovating real time mobile research

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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09/08/19 • 52 min

Today we are joined by James Fergusson, the CEO of MDI (https://www.mdi-global.com) a mobile focused research company launched in 2013. MDI is based in Melbourne, with offices in Cape Town, Miami, Utah, Washington DC and recently launching their European presence from London. MDI has developed and is continuously evolving its own proprietary mobile research platform, and has worked with some of the world's largest consumer brands. This was a very enjoyable chat. I first met James back in 1994 when I started my career in market research at Frank Small and Associates in Melbourne. We were both wide-eyed young researchers, discovering market research somewhat by chance. It's nice to sit down 25 years, and eight kids later (six of these James') to chat. James has enjoyed a highly successful career in market research, including being based in Singapore for seven years in global executive roles for TNS / Kantar with a focus on technology and emerging markets. We discuss James' early days as an entrepreneurial kid mowing the lawns of neighbours to buy lollies and other joys the money brings. And, that a successful career is seldom linear or predictable, and it's best to just embrace the ride. James shares his perspective on the massive impact on research mobile phones have had over the past decade in the developed and developing world, and how this informed the strategy and innovation behind MDI. We hear about the story of MDI, and some lessons for those seeking to build a global facing business from Australia, including how to overcome our innate cultural risk aversion. A fascinating discussion about innovation in consumer insight past, present and the uncertain future. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #51 - Brent Hill - Marketing tourism in a stay at home pandemic

#51 - Brent Hill - Marketing tourism in a stay at home pandemic

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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04/21/20 • 66 min

Today we are joined by Brent Hill, the Executive Director of Marketing at the South Australian Tourism Commission. The leader behind recent campaigns 'book them out' responding to the devastating bushfires, and SA TV sharing content from across South Australia, responding to the 'stay at home' COVID-19 pandemic. Brent could have never imagined being involved in a tourism campaign to encourage people to stay at home, but that's the situation at the moment and for the foreseeable future. How does a tourism team deal with such a predicament? This is a most fascinating discussion about marketing and leadership in a topsy turvy world, including empowering the team to ever seek inspiration, and to unlock Edward de Bono's thinking caps, and not overusing the black hat, encouraging tourism operators to share their story through compelling content, that nowadays does not always need to be of the highest production standards. And, stimulating joy in challenging times is critical. Encouraging people to support local producers through online purchasing of artisan wine, gin, food and other products is important to build connection, and to build a huge appetite for travelling South Australia's wonderful regions once the restrictions are removed. A discussion about marketing and joy in a world of uncertainty and chaos. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More - #55 - Prof. Genevieve Bell - Contact tracing, data and vulnerability

#55 - Prof. Genevieve Bell - Contact tracing, data and vulnerability

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

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05/15/20 • 56 min

Today we are joined by Distinguished Professor Genevieve Bell, Director of the 3A Institute at ANU in Canberra, a collaboration with CSIRO's Data61, with the mission of building a new applied science around the management of artificial intelligence, data, technology and their impact on humanity. Genevieve is also Senior Fellow, New Technology Group at Intel, since joining Intel as a researcher to conduct ethnographic research in 1998. This is a most fascinating discussion about the world in chaos, how we are adjusting and what might come. We discuss key themes such as contact tracing and mass surveillance, and how critical it is that our communities embrace to fight COVID-19. We explore how the devastating Australian bushfires and now COVID-19 have shone the light on our vulnerabilities and segments of the community that were already falling through the cracks dealing with inequality, personal dangers and complexities, and the role of the government in supporting this. Genevieve shares her perspective on how Australia has dealt with COVID-19 compared with other parts of the world, and how it is near impossible to understand the situation without more data and stable models. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/
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FAQ

How many episodes does Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More have?

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More currently has 59 episodes available.

What topics does Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More cover?

The podcast is about Society & Culture and Podcasts.

What is the most popular episode on Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More?

The episode title '#56 - Dr Fiona Kerr + Steve Sammartino' is the most popular.

What is the average episode length on Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More?

The average episode length on Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More is 71 minutes.

How often are episodes of Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More released?

Episodes of Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More are typically released every 6 days, 18 hours.

When was the first episode of Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More?

The first episode of Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More was released on Jul 13, 2018.

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