Top ISA Series: Recap

Nate Joens: Welcome everybody. My name is Nate Joens with Structurely, coming to you live from my bedroom, on this fine Wednesday morning. We are currently in the process of moving offices, and ours is under construction, so just easier this way. But, excited to welcome Robby T to our recap, our final conversations with the top ISA, with one of the former top ISAs himself.

Nate Joens: Robby is going to give us a rundown of what we've learned from the last six sessions with some amazing ISAs. Robby, just give an intro, I'm not going to try to pronounce your name again. [crosstalk 00:00:40]

Robby T.: Yeah dude, my last name sounds like a pharmaceutical drug with all the problems and none of the money, hence me being on the webinar today, right? Hey, Robby T here. Good to be back as always. It's been fun, right. We had, we started with Jim, who is like a brother to me, and it's funny, because a lot of the guests were either, I was good friends with, or became good friends with afterwards.

Robby T.: But I'm super excited to kind of walk through the main things that I really learned from some of them, and then I want to kind of talk today about some of my thoughts and my ideas, as well, on what it takes to be a really great ISA and so forth. But, I think we gotta start here.

Robby T.: I think the, we'll skip right into the meat of it. The thing I wanted to break down, what were the five key themes that I heard from all the different guests? The great piece is that, what I noticed is that a lot of them were, and Nate, feel free to chime in, from a ten thousand foot view, every guest, they had their own the flavor.

Robby T.: But they were saying a lot of the same things. There was a lot of consistent themes that were coming through in the calls. And the five habits that I'm going to go through, I think, really reflect those five key themes. Am I describing that well Nate, from your perspective?

Nate Joens: Yeah, I think that each one of them brought a different perspective, which is definitely the case. Everyone was from a different market too, which, [crosstalk 00:02:26] was interesting,

Robby T.: Mm-hmm (affirmative)

Nate Joens: I think, weren't they? Yeah, so I think that that played a lot into the role. And I think everyone, every ISA just comes from a totally different background. You came from politics, Jim, I don't really know where Jim came from.

Robby T.: We don't know either. We're still trying to figure it out. (laughs)

Nate Joens: A different planet. But yeah, everyone comes from a different background and I think that that plays a role into how they take on the role.

Robby T.: Yeah, that's a very good point. They've all had different stories. Let's start here, let's start with the first habit, and I'm just going to talk about my point of view, Nate, and I want you maybe to chime in on your thoughts from what you've heard from other people.

Robby T.: Is, I would say this, the number one habit I've picked up on, from, and just to recap the guests, right, we had Jim on, Jim Renfro from Ash Realty, my brother, Holly Faulkner, she's from North Carolina. Heck, remembering all the companies and places can be tough. We had Dan, we had Alex, we had April, and we had Tyler Spraysner. I think I got all of them. Hopefully I didn't miss anyone. I got em all, right?

Nate Joens: Yeah, that's all right.

Robby T.: And the first thing was this, is, every single one was hungry in some way, shape, or form. And I think that is the first habit that was consistent, is they all had some reason to inconvenience themselves to pick up the phone and do the work. Whether it was, you know, we heard stories of, you know, I'm a single mom and I had to provide for my family, or I'm massively in debt and I need to get out of that and I need to crawl out of it, or frankly, I want to change my life.

Robby T.: I grew up, one person shared this story, I grew up watching my mom live paycheck to paycheck and I wanted to change my life. What they really showed and demonstrated was some form of hunger, where they were willing to inconvenience their lives, put in the work, and frankly, just pick up the phone.

Robby T.: And this is number one, because I think it's the most important from my perspective as well that you can't convert leads if you're not willing to pick up the phone and have the conversation. Right. Even if they utilize technology like yours, Nate, with conversational AI, using your product.

Robby T.: If you don't hop on the phone and convert the lead, because those opportunities come in at all times of day. If you're not hungry enough, if you're not willing to do the work, you're not going to have success. But, I'd love to hear your thoughts, Nate.

Nate Joens: Yeah, I completely agree. Our product is there to augment the role of the ISA and replace it. Our product doesn't have...