Real Creative Leadership

Creative people, says Jim Antonopoulos, haven’t been taught to sit comfortably in an ambiguous problem space. Instead, creatives are trained to focus on execution, often sacrificing strategic thinking in the process. In this episode of Real Creative Leadership, Jim shares his process for unleashing “strategic creativity” — and delivering creative solutions to the most complex challenges.

Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

Content experts will tell you that consumers will only pay attention to short, fast content. But our customers aren’t goldfish. That’s why anomaly matters more than other factors like length and speed, as Adam Morgan explains in this episode of Real Creative Leadership. Memorable marketing content doesn’t have to be fast — but it should be unique.

Real Creative Leadership is building a community to address the issues, challenges, and benefits of creative leadership. The webinar series is produced by The Stoke Group (@thestokegroup), a full-service digital marketing and creative agency. Our host Adam Morgan (@askadmo) is Adobe’s executive creative director, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, go to realcreativeleadership.com.

Building the perfect pitch takes experience and insight, which guest Danny Fontaine has in spades. Host of the popular podcast, “Pitch Masters,” Danny joins Adam Morgan for a conversation about storytelling driven by emotions and vulnerability, all while proving that pitching the client can be anything but routine.

From his work as a fashion designer and music manager to his current role as Director of Operations at Xfinity Creative, Ephraim “Eph” Gerard Cruz is no stranger to pursuing creative endeavors. As a lifelong collaborator and creative innovator, Eph shares how his three pillars of creativity — paycheck, passion, and playground — have paved the way for discovering new ways to express big ideas.

Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.

#realcreativeleadership #leadership #creativepillars #creativity

Adam Morgan returns to his 2023 Adobe MAX standing-room-only session with an insider’s look into building the ultimate creative dream team and measuring its success. With Adam’s own expert insight as well as interviews with other industry leaders, and proprietary research from Stoke, you’ll get practical applications to transform your organization into one that produces incredible creative — and hits all your other targets, too.

Real Creative Leadership is a video and podcast series that helps creative leaders make an impact on the business world. The series is produced by The Stoke Group, a full-service digital marketing agency that specializes in content marketing, video, and interactive experiences. Our host, Adam Morgan, is a global brand, creative, and content leader, an Adweek Creative 100, and author of Sorry Spock, Emotions Drive Business. For more information, visit realcreativeleadership.com.

#realcreativeleadership #leadership #creativeagency #creativedesign #advertising #marketing