Ready, Set, Launch Podcast

In today's episode, I'm going to share with you my process for planning a year. From how much revenue you want to generate, right through to what your focus needs to be every month, in order for you to hit your income goals.

While I'm not a fan of planning everything in details (I'm more "go with the flow"), I've learnt (the hard way) that you NEED to have loose plans when you're running a business in order to hit your business goals. If you have a goal to hit $100k this year or 1 million this year, you need to know where that money is coming from.

I like loose plans, because I also believe that there is only so much in your control. When it comes to manifesting money, it's best to set your goals and then detach from HOW that money will come to you.

So setting goals & planning = BIG YES

But also, detach from the outcomes of the launches and also be open to following your intuition & pivoting if need be.

In this episode, you'll learn:

1. Exactly how I plan my year, in terms of launches & hitting income goals.
2. How to develop a sales strategy for each offer [hint: Not every offer needs a big launch]
3. A simple way to map your year that gives you structure, confidence and focus each month.

Open Cart Ads are some of my favourite to run.

Here's why.

If you're embracing the Live Launch marketing model for your online course or membership, you only have a short window to hit your sales target - the 'open cart' phase.

Running Facebook and Instagram Ads during your open cart will guarantee that your audience will see your content. With email open rates sitting at 20-30% and organic reach inconsistent... this will provide you with that extra layer of awareness so that your audience will feel like they're "seeing you everywhere".

These are Ads also super affordable #yay with great returns.

Want to hear my top 5 Ads to run during your next open cart?

Tune in to listen to this week's episode of Ready, Set, Launch.

Happy New Year!

For the first episode of 2022, I want to share with you our little annual tradition, it's our process of reflecting, planning and setting goals for the new year.

The biggest difference between goal setting for your business, and this, is that this is a process that Jovon (my husband) and I do TOGETHER each year.

We've done this together for years, even when Jovon worked corporate and my business was a hobby - and I really do believe it's been so effective for us to really stay aligned and focused on our big LIFE goals and how we're going to achieve them.

In this episode you'll get raw insights into:

1. Our family values, and how they help us make life & business decisions
2. How we reflect & celebrate the year including the big wins AND the goals we didn't achieve.
3. Our really low-key & casual process for setting family, personal & business goals. [Think: a crayon & a single piece of paper.]

If you're an online business owner and you're ready to scale your online course, you're going to need to generate leads and grow your email list using Facebook Ads. You can do this during your pre-launch by promoting your lead magnet or during your launch by promoting your launch event, be it a webinar or a challenge.

Your cost per lead (how much it costs you to get one person on your email list) is one of the most important metrics you need to track, and reducing your cost per lead is going to become one of the ultimate goals when it comes to your Facebook Ads.

In this episode you'll learn:

1. A quick updated on the continuing Facebook/Apple saga and what you need to do with your Ads to avoid them being switched off.
2. How reducing your cost per lead will have a positive impact on your sales results.
3. What a good cost per lead is, and how you can track yours.
4. 3 tips to reduce your cost per lead (and they're not all to do with the Ads themselves.)

Get the low-down on how Facebook Ads work, because knowledge = power.

In this training, you'll learn:

• Boosting Posts V Creating Campaigns
• Making sense of the dashboard and the structure of campaigns
• How Ads work
• Overcoming the fear of wasting money when you're just getting started

Register for bootcamp here:https://www.jessicatutton.com.au/skyrocket-your-next-launch