Episode 11. Digital Marketing Tests to Strengthen Your Fundraising
05/22/24 • 32 min
Are you looking for new fundraising strategies that can increase revenue and response? See how digital marketing testing can help!
BDI Director of Digital Strategy Nicole Ige-Hutto is sharing some impactful testing ideas to elevate your digital marketing.
In this episode, you’ll hear:
- Why regular digital marketing testing is crucial for your nonprofit’s success
- Step-by-step guidance on how to conduct digital marketing tests effectively
- Real-world examples of successful marketing tests and what they teach us
Testing can be the difference between a “good enough” fundraising campaign and a great one... So listen now to learn how you can launch your own digital tests today! 🚀
Are you looking for new fundraising strategies that can increase revenue and response? See how digital marketing testing can help!
BDI Director of Digital Strategy Nicole Ige-Hutto is sharing some impactful testing ideas to elevate your digital marketing.
In this episode, you’ll hear:
- Why regular digital marketing testing is crucial for your nonprofit’s success
- Step-by-step guidance on how to conduct digital marketing tests effectively
- Real-world examples of successful marketing tests and what they teach us
Testing can be the difference between a “good enough” fundraising campaign and a great one... So listen now to learn how you can launch your own digital tests today! 🚀
Previous Episode
Episode 10. Adventures in AI: Part 2 – Incorporating AI In Your Nonprofit Operations
AI is showing no signs of slowing down! And at BDI, we’re committed to exploring this new frontier, responsibly, to put these innovations to work. Our goal is to help you maximize your impact as you incorporate AI in your nonprofit’s daily operations.
BDI’s Chief Intelligence Officer, Mike Rogers, and Chief Creative Officer, James Read, are joined by some of the brightest minds on our Creative Team to continue their timely conversation about this developing technology.
In this second-part episode of our Adventures in AI series, you’ll explore...
- AI applications BDI uses for our client partners
- Ethical questions surrounding the use of AI
- How to start leveraging AI for your organization
Listen now to dive into the questions, answers and ethical best practices that will help you start incorporating AI in your nonprofit’s life-changing work!
Next Episode
New Year’s Resolution for Your Nonprofit Donation Page
Do you want to crush your fundraising goals in 2025? Tune in as we talk about donation page best practices!
Windy Keene, Customer Success Manager of Qgiv fundraising platform, joins Ashley Prior, BDI Digital Marketing Manager, to share how you can optimize your donation pages and forms for fundraising success.
In this episode, you’ll learn:
- How to identify if your forms are working (and what to do ASAP if they’re not!)
- Best practices for images, CTAs and forms on mobile
- How to optimize donation pages and boost monthly giving
Whether it’s been a while since you last optimized your donation pages, or if this is new to you, taking the time to fine-tune your donation pages is key to your fundraising success in 2025!
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