5. Knowledge Panel & Entity Optimization | Jason Barnard | Part 2

In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity understanding, and optimizing online presence for better Google recognition.

Delving into specific entity types such as companies, CEOs, reviewers, and authors, they explore how Google's understanding of these entities influences SEO and organic growth.

They discuss the shift towards prioritizing authorship and expertise in Google's Knowledge Graph and how this affects E-E-A-T signals.

The conversation also touches on strategies for achieving authoritative Knowledge Panels on Google.

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00:00 Welcome to the Raking Revolution Podcast
00:11 Diving Deep with Jason Barnard on SEO and Entity Understanding
00:34 The Importance of Entity Understanding in SEO
01:25 Optimizing for Google's Entity Understanding and N-E-E-A-T Credibility
02:40 The Evolution of Google's Knowledge Graph and Its Impact on SEO
06:06 Building a Strong Digital Presence and Avoiding Common Pitfalls
08:11 The Future of SEO: Confidence in Understanding and N-E-E-A-T Credibility
13:10 Navigating Google's Classification and the Power of Knowledge Panels
25:02 Who is the Ideal Customer for Kalicube?
26:44 Wrapping Up and Final Thoughts