Radio ditto // Tech, Art & Culture

Welcome to Sonic Adventures, a journey through the past, present and future of electronic music. Together, ditto founder Mike Wilson and his fellow audio astronaut Chi Ming Lai, music writer at The Electricity Club, take you through what you should be listening to right now.
Chi’s playlist this week is, as always, music to our ears:

• Depeche Mode: how do a group of Essex lads continue to sell out shows decades after their conception, grossing $202 million from their recent global spirit tour across 30 countries worldwide?
• We ask whether The International Teachers of Pop's Kraftwerk-style cover of Pink Floyd’s Another Brick in the Wall, recorded in German vocals strengthens our connection to Europe in these tumultuous times of Brexit Britain.
• Chi showcases his ones to watch, Circuit3, producing catchy bleep beats and "synthpop for the masses".

This episode we chat about Community Building and LinkedIn with Sam Shrager from BCB Group - plus news and insight from the only marketing podcast on the internet.

The News
2:37 - How lockdown is accelerating the at-home adoption of Spotify
15:24 - Don’t expect a slogan to make your brand famous

Deep-Dive on Community Building and LinkedIn
24:58 - Sam’s history with community building
30:10 - How do you sell community-building internally when it can be a long process before seeing rewards?
32:26 - Where has been your most successful use of community Building as a channel
34:14 - Where do marketing teams start?
37:50 - What are some pitfalls to avoid?
39:46 - Are there any techniques you’ve seen than can fast-track a group of followers or brand champions?
42:11 - Actionable steps marketers could take today to improve their community building.
44:39 - When you joined BCB Group, or any of your current organisations, where did you start? What were the first few marketing strategies you tackled?
46:01 - What is a fool-proof strategy that has worked for you in a number of different organisations?
46:29 - You have a huge amount of experience - how has Marketing changed over the years since the start of your career?
48:10 - What’s the next big trend in B2B or Tech marketing in your opinion?

Listener Question
51:47 - When it comes to content production, is it better to churn out content or be more considered with a strategy?

Please send any questions you have to [email protected], connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.

If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show.

Find out more about ditto clients and events at ditto.tv and get in touch at [email protected] if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.

Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.

As part of our ‘Disrupt & Advance’ series, in this ‘The Download’ special episode we are joined by a range of firms who are advancing careers in tech through accessibility and innovation – narrowing the skills gap to progress.

We were joined at Soho Studios in London by firms who flew in from around the globe from New York, Porto and Dublin. This discussion centred around how workforces are thriving and innovating through a diverse mix of people, with unique backgrounds and experiences, to shape a future of shared success.

Shilpa Shah is the programme Director for Deloitte Delivery and Large Scale Implementations, with over 20 years’ experience consulting on Technology for Deloitte. She is a Women in Technology Leader who broadens diverse participation in the technology workforce. Shilpa talks about the initiatives she is involved with and how Deloitte champion diversity.

Jim Cassidy is CEO at Code Institute, he shares the importance of bridging the tech skills and productivity gap between developers and non-technical professionals. He explains why it's a necessity to get on board with tech upskilling in the age of digital transformation.

Stephen Murphy has held senior business & “C-level” positions at investment banks including Goldman Sachs, HSBC and more. He is now the CEO of Genesis Global Technology, a global capital markets software company who are empowering the modern “Citizen” Developer.

Hugo Valente is a Solution Architect and Tech Product Owner at Staful. He explains how his customizable monitoring platform can be adopted by newly skilled employees.

Padraic Geraghty, Senior Market Advisor also joins the conversation with how Enterprise Ireland are driving diversity across their organisation.

Did you enjoy your time with the disruptors? We certainly did. Keep up to date with ditto tv on LinkedIn and our guests at Deloitte, Women in Tech, Code Institute, Genesis Global Technology, Statful and Enterprise Ireland. Don’t forget to join the ‘Disrupt & Advance – Breaking down barriers in tech’ webinar on 3rd December at 11am to follow on the discussion – register here https://register.gotowebinar.com/register/3391977282028171010

You are listening to a special episode of The Download recorded live from CordaCon 2019. We captured interviews from BizDay and DevDay at R3’s flagship conference in London. In this episode we are joined by a range of firms and voices to get the low down on their businesses, how they use blockchain and what is next in this exciting emerging tech space.

Ivo Luijendijk, Industry Director for Financial Services at Atos discusses how blockchain is changing quality of life to give power to the people.

Andrew Wilkinson, Blockchain Software Engineer at Worldpay reveals their new blockchain innovation team set to transform of payments using ledgers.
Petko Karamachev, Director at INDUSTRIA shares with the exciting projects the firm have been working on globally and their recent project support with Barclays.

Jamie Counihan, Senior Manager EMEA Blockchain Lab Manager at Deloitte stresses the importance of KYC and how blockchain offers solutions across industry participants.

Keith Bear, Research fellow & Head of Alternative Finance at Cambridge University talks us through his recent findings from a survey of over 67 firms who are in production with blockchain.

To find out more from the voices on this episode connect with them on LinkedIn.

Don’t forget, we also have two more episodes in our The Download CordaCon 2019 series, The Download // Digital Assets // CordaCon 2019 explores the future of digital assets using blockchain and The Download // Telco // CordaCon 2019 explores how Telco’s are harnessing the potential of blockchain.

Radio ditto presents Campfire, where we talk to inspiring folk from the worlds of tech, art and culture.

In this episode, we have an honest chat with Martyn Ware, musician, composer, record producer, and music programmer. In his iconic career, he has written, performed and produced two Human League, two BEF and nine Heaven 17 albums. As a record producer and artist he has featured on recordings totalling over 50 million sales worldwide, producing amongst others Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond and Mavis Staples. Notably he helped to revitalise Tina Turner’s career in 1983 with “Let’s Stay Together”.

Radio ditto host Mike Wilson talks with Martyn, as he shares his journey from humble beginnings in Sheffield, dropping out of school to help support his family, and how his downtime between working night shifts gave him the opportunity to experiment with electronic music - creating the track ‘Being Boiled’ which sold 5000 copies by word of mouth and gained airtime from John Peel, attracting the attention of Virgin Records and EMI.

We ask how Martyn dealt with the transition of art to business and what happens to creativity when commercials come into play. Martyn also shares how he wrote, recorded and produced The Human League’s first two albums ‘Travelogue’ and ‘Reproduction’, along with tensions that arise within a creative enterprise, and how to bounce back with vigour. He also shares his success with Heaven 17 – we look forward to having Martyn back for a second episode of Campfire to talk more about the new wave and synth-pop duo.

Martyn will be performing ‘Travelogue’ and ‘Reproduction’ albums in their entirety for the first time ever, at sold out shows at the Roundhouse and Sheffield City Hall in September. Before COVID-19 outbreak banning travel and public gatherings, Martyn also had a tour booked in Germany in April and a US tour in May.

Join Martyn online for ‘Digital Campfire – Big Boost Mondays - Martyn Ware - ‘Travelogue’ and ‘Reproduction’’ on April 6th at 6pm as he takes us through the archives during a live interview with video footage, photographs and special content – sign up for free here https://register.gotowebinar.com/register/4084566256106027275