Expanding Outside of 1:1 Work with Melvin Varghese

Welcome to the Pursuing Private Practice Podcast!

From 1:1 clinical work to online course creation and podcasting, join Jennifer and follow CEO Melvin Varghese of Selling the Couch as they discuss the journey of expanding beyond 1:1 offers in private practice. This episode emphasizes the importance of adaptability, perseverance, and a growth mindset when transitioning from a 'traditional' private practice to the world of online course creation.

Join the conversation as they discuss:

• Transitioning from 1:1 to Scalable Offerings: The transition from traditional 1:1 therapy to scalable online course creation requires a solid foundation and can be challenging, but it offers the potential to share your message with a larger audience and increase revenue.
• Online Course Creation: Online courses don't need to be overly fancy; the focus should be on the quality of teaching and validating course ideas to ensure they align with what people want. Remember, "Passive income" in online courses doesn't mean zero effort; it involves creating systems for marketing that compound over time. Online courses can be valuable assets to your business.
• Persistence and Sacrifice: Success in online business doesn't happen overnight but through years of hard work, persistence, and support. Behind the scenes, there are often significant sacrifices that contribute to success.
• Adapting to Change: Your courses and offerings should evolve as the market, clients, and your own business goals change. Being open to feedback and making necessary adjustments is crucial.
• Mindset Work: Overcoming mental challenges related to pricing and self-worth is a significant aspect of entrepreneurship. Seek support and address personal issues to build confidence and resilience.
• Defining Success: Success in business can be defined beyond just revenue. It can involve reevaluating priorities, focusing on family, health, and well-being, and designing a business around the life you want to lead.

Melvin Varghese, PhD is a licensed psychologist in Philadelphia, PA. In 2015, Dr. Varghese founded Selling The Couch, a podcast to help therapists move from clinical to online income. On the podcast, he interviews successful practitioners about how they've built their businesses, social media/marketing experts, and shares lessons as he uses our clinical skills to create an online business powered by podcasting + online courses. The podcast is one of the top Career podcasts in Apple Podcasts, has been downloaded over 1.7 million times, and is heard in over 125 countries. Dr. Varghese also founded several resources for therapists transitioning from the therapist chair to online income

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