683 – Own Your Digital Property with an Optimized Website

04/21/25 • 47 min

Own Your Digital Property with an Optimized Website

[caption id="attachment_13813" align="alignleft" width="431"] Matt Stelter from Better Breeder Institute with one of his collie puppies.[/caption] Matt Stelter from Better Breeder Institute joins host Laura Reeves for a LIVE@5 live podcast about SEO and how to optimize your website. “Somewhere along the line, conservation dog breeders took on the mindset that they should not be marketing themselves, apparently because it's just something that for profit or commercial breeders do,” Stelter said. “However, nothing could be further from the truth. It is a limiting belief that harms our conservation breeder community. And puts us at a disadvantage. “Conservation breeders have failed to make themselves visible. They failed to plant their flag in the ground and they failed to market themselves. Sharing the tremendous value and the story that our purebred dogs possess. We have hid our light under a barrel and given the antis and the doodle mania a free pass to indoctrinate the general public. “Ask yourself, would you rather rent or own an asset, be it a home, real estate or even a vehicle? When you spend money on paid online advertising or social media, you are investing good money and effort as well on rented digital property and renting is generally a poor long term financial decision. “If and when you stop paying for it, the traffic stops instantly. My recommendation is that you never spend money on rented digital real estate. Puppy marketplaces, paid online breeder directories, and social media are all rented real estate that you unfortunately. Will never control. The number one strategy to get more and better puppy buyers is an optimized website. A website is owned real estate that appreciates in value and performance over time. “Facebook has changed dramatically over the past 15 years, and it no longer works the way it used to. All the while, the power of an optimized website has continued to increase. An important fact to realize is that while ideas and inspiration may start on social media, most purchases begin on Google. “When a prospective puppy buyer starts looking for a breeder, just like with any other important purchase, the grand majority are going to start with a Google search. There's a famous quote from Jimmy Wales who is the founder of Wikipedia and he said if you are not on Google you don't exist. And it really is true when it comes to selling puppies. “It is Google's world and to be successful, we need to be playing in it. And I can tell you what puppy buyers won't find at the top of Google your Facebook page. An optimized website is simply the strongest digital asset a breeder can have. It is owned digital real estate that is yours, and its value and performance are going to appreciate over time if managed properly.”

Own Your Digital Property with an Optimized Website

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682 – Akitas: Guardian Dogs of the Samurai

Akitas: Guardian Dogs of the Samurai

[caption id="attachment_13805" align="alignleft" width="441"] Colleen Sullivan and one of her Sondaisa Akitas.[/caption] Colleen Sullivan joins host Laura Reeves for a Love the Breeds episodes on Akitas. The breed, one of six national monuments in Japan, was introduced to the US by Hellen Keller in 1937. Originally used as guard dogs and companions for the Samurai warriors, the breed is quiet, clean and very devoted to their owners. Sullivan notes that the breed is best for owners who are willing to be leaders in the relationship and that same sex aggression with other dogs and wariness with strangers is par for the course with the breed. Sullivan agreed with Laura’s description of the breed as “people with fur” and treating them that way. “They think too much sometimes,” Sullivan said. “If you hesitate, if you're not a calm, confident person, yeah, you're suspicious (to the dog). You're not gonna walk up to some stranger or allow some stranger to give you a hug and a kiss. You know, you're just not. It's like dogs there's Golden Retrievers the extrovert and then there's Akita the introvert. "One of the things we all have in common that have owned an Akita is pride. They’re such magnificent dogs, magnificent beings. They're like artwork but with power." Easy grooming, with the exception of “blowing coat,” and a cat-like insistence on cleanness make the breed easy to live with in Sullivan’s experience. Training Akitas requires some creativity, Sullivan said, and an ability to make the dog think the work is their idea. Consistency is key to training. “You can't let your dog jump all over you one time and then get mad at it the next time,” Sullivan said. “You have to mean what you say.” Bloat can be an issue with the breed. Sullivan encourages owners to be educated about this disease. “I hesitate to make this statement, but one of the things that I do because the Akita is such a primitive breed, it’s one of the oldest breeds, is I look at more the wolves and the coyotes and how they exercise and how they eat. All the exercise is done because they're chasing their prey. Then they're gorging themselves and they're getting all these bodily fluids and all of that, and then they rest. So all my (dogs’) exercise is before eating, they get lots of fluid on their food when they're eating. And then rest.”

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684 – Purina Events Center Reopens

Purina Events Center Reopens

Host Laura Reeves is joined by Angie Minges, Director of partnership marketing and events for Purina to discuss the rapid response that reopened the Purina Event Center in time for PCA. [caption id="attachment_13976" align="alignleft" width="563"] Tornado damage at Purina Farms has closed the Visitor Center, but the Events Center is open for business.[/caption] The Purina Farm and Events Center outside St. Louis, MO was hit by an EF2 tornado on March 14. The barn and visitor center were badly damaged. The events center and surrounding grounds sustained significant wind damage wiping out trees, light poles and more. “What was hit the hardest on our property besides the lovely trees and just the fields themselves were our barn and our visitor center, so both of those two buildings will have to be demolished. It's so sad and the community has been so supportive and loving and caring of our farm and we couldn't be more thankful for the people that we have in our lives that love Purina Farms. So yes, it was tragic that that natural disaster happened, but it's also pulled the community together and we're just so grateful for everyone that is sending their love and care our way.” While several events were canceled or relocated, the team worked round the clock to have the RV sites and Events Center ready to safely open in time for Poodle Club of America’s National Specialty last week, Minges said. She added that the Visitor Center will be closed for at least the rest of the year. “We have the incredible dog arena on Purina Farms and we have a great incredible dog team that does all the fun tricks and the dock diving. We can't take the dock diving with us, but we'll take an agility show to some of the festivals and different wine tastings and events that are taking place in the region throughout the summer. Just to stay connected to the consumer and bring the farm to the community.