The Indie Author’s Guide to Thriving Without Amazon

03/13/24 • 47 min

In this episode, Matt & Lauren explain why indie authors need to stop relying on Amazon as their primary sales channel. Listen now to hear why we feel so strongly about it, what alternatives we suggest, and how to get your readers on the same page.
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🎙️ [9:06] “We talked in the last episode about the thousand true fans theory and this idea of connecting directly with your fans and building these true fans that are gonna buy anything from you. You can't do that if you're exclusively selling to people on Amazon. If your fan base exists on Amazon, you have no way to foster those relationships and connect with those creators and those readers.”

🎙️ [25:18] “How do you convince people that have never heard of you before that are potential new readers and buyers to buy directly from you? ... The easy solution there is to make sure that your website with your bookstore on it is the primary link that you're using at every available opportunity.”

🎙️ [41:24] “All of this is part and parcel of the fact that when you're selling direct, when you're owning kind of that relationship between you and your fans and readers, you are in fact in control of the entire customer journey.”

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03/13/24 • 47 min

Publish & Prosper - The Indie Author’s Guide to Thriving Without Amazon

Transcript

Matt: Welcome back to Publish & Prosper. Thanks for joining us again. Hopefully again, or if it's your first time, thanks for checking us out. Today I think everybody's going to be very interested in the topic we are going to be discussing. I know we certainly are. And that is how to convince your readers to buy directly from you. The subtext or title here would be: the indie author's guide to thriving without Amazon. Yes, it can be done. And we're going to talk about how

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