4 Reasons Creators Don’t Sell Direct (and Why You Should)

In this episode, Lauren & Matt tackle some common myths, misconceptions, and hesitations creators often share about selling direct!

We debunk concerns like, “I don’t know how to build my own website,” “I don’t have what it takes to run a business,” and “I rely on third-party platforms for discoverability.” Learn about tools to help you build your online store, explore ways to automate and streamline your business, and hear a harsh (but realistic) take on digital discoverability. Plus, we share why selling direct is the future of book publishing, and why we think it’s worth investing the time now to help your business flourish long-term.

Dive Deeper

💡 Learn how Lulu Direct can help your business grow.
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• How To Convince Readers To Buy Books Directly From You
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• The 1,000 True Fan Theory: Sustainable Income For Creators
• The Independent Author's Guide to Thriving Without Amazon

💡 Watch These Videos

• How To Sell Books Through Your Own Website
• Customer Service Tips for Your Ecommerce Business
• Market Smarter, Not Harder with Direct Sales I Webinar

Sound Bites From This Episode

🎙️ [8:14] “At the end of the day, that's what you are. You're a small business owner. And so finding ways to push through and treat this as a business, it's something you have to do. If this is what you're going to do long-term, if you're in this for the long haul and you're trying to build a sustainable business from your writing or content creation efforts, you have to do this.”

🎙️ [20:52] “As a small business owner, you want to get to a point where the majority of your business [is] happening because of word of mouth, not because you're dumping money into digital discovery or even just dumping effort and time into digital discovery. The more people you can get into your community that have read your content or find value in it and purchase it from you, they are going to tell other people about it.”

🎙️ [34:04] “The work that you put in now to do things like access your customer data by selling direct and being able to remarket to them because you have all that information, that will help you later. That work that you're doing now is going to help you continue to grow your business in hopefully years to come.”

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