Why Physical Therapy Branding Matters

08/21/14 • 13 min

A brand as defined by the American Marketing Association is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Today’s expert, Dr. Ben Fung is a physical therapist that also helps physical therapy clinics develop a strong brand.

Branding is more than a logo. It’s the way individuals relate to your clinic. He encourages physical therapists to take time to identify who their major market segment and use that information to develop a brand that resonates with the hearts and minds of current and potential customers. Learn more by listening to the full podcast now.

Previous Episode

Physical Therapy System Helps Provide Effective and Consistent Customer Communication

We’ve had a few podcasts focused on the importance of providing outstanding customer service. This week’s podcast features a tool designed to help you do just that. James Lomuscio, CEO & Co-founder of Hability, a patient relationship management system shares how the system helps you improve customer communication, engagement and retention.

Hability was designed to help improve patient care outside the clinic. It simplifies follow-up, reduces missed appointments and helps create a lifelong loyal customer. John Bonaroti, PT,ATC and Director of ESSMC is using the system and has found it to be useful as a patient management and engagement tool. The system allows them to send a text message to patients as a reminder for an appointment, answer questions, follow up after treatment is complete and more. Learn more by listening to the full podcast now.

Next Episode

Optimistic Outlook for Physical Therapy

The landscape of health care is constantly changing and direct access to physical therapy is providing new opportunities to physical therapists. Today’s expert Lisa Kemp, DPT, President and Clinical Director at Advantage Physical Therapy Associates shares why she is so optimistic about the future.
She credits direct access for providing her clinic with the opportunity to empower individuals in her community. And believes it’s important to let individuals know that they have the power to choose where they want to go without waiting to see a physician.

With direct access, physical therapists can now be a referral source for physicians by making referrals to physicians for issues that they see that may require further care. Kemp believes the future is bright and that physical therapy has the potential of being that direct access provider ready to step in place to support the primary care gaps created by an active aging population. Learn more by listening to the full podcast now.