Bringing Physical Therapy Direct to Customers

10/23/14 • 11 min

Instead of bringing physical therapy customers to your clinic, today’s expert brings physical therapy direct to consumers in their own home. Benjamin Gold, PT, MCMT owns HPTNYC a boutique home physical therapy service in Manhattan and is currently working on building a similar model in Australia.

From day one, the clinic has been cash-based. He’s never had to accept insurance at his clinic. This model has served him well and left the business less vulnerable to changes in the health care. Learn more about his model and what it’s like to manage a clinic from another part of the world by listing to a full podcast now.

Previous Episode

Another Cash-Based Physical Therapy Success Story

The third party payer system poses a variety of challenges for physical therapy clinic owners. From the cost of collecting payments to the difficulty of negotiating rates with insurance companies the traditional third party payer system can impact the bottom line of a clinic which has made a cash-based practice appealing to many physical therapy owners. Today’s expert, Aaron LeBauer, PT, DPT, LMBT owns LeBauer Physical Therapy, a cash-based physical therapy clinic.

LeBauer finds a cash-based practice to be the best fit for his treatment philosophy. In his practice, customers usually come in only once a week for a focused session instead of a couple treatments per week like traditional clinics. He believes as higher deductibles become a regular part of health care, consumers are going to look for the best value care and find the cash-based practice puts patients in control of the cost without the hassle and surprises from insurance co-pays and deductibles. Learn more by listening to the full podcast now.

Next Episode

Cognitive Health Program Ideal for Physical Therapists

According to AARP, one of the biggest fears people have as they age is losing mental capacity. Today’s expert has developed a proactive program that provides a positive impact on brain health. Lynn Steffes, PT, DPT of Steffes & Associates Consulting Group and BrainyEX recently shared details about cognitive health and how physical therapists can help.

The BrainyEX program provides baseline cognitive testing, prescribed exercises and education to help individuals utilize the latest research maximize their brain fitness. It’s a new offering that physical therapist can add to their clinic and provide a real beneficial service to members of their community.

Listen to the full podcast to learn more. Additional information can also be found at brainyex.com.