Adding a MOG as a Physical Therapy Survival Tactic

04/28/14 • 16 min

In a constantly changing environment, physical therapists are looking at new ways to increase their practice. Today’s expert shares his solution to surviving in a challenging physical therapy climate. Russ Certo, PT and owner of Grand Island Physical Therapy founded the medically oriented gym (MOG) by combining a medically focused fitness center with his private physical therapy practice.

The MOG concept became a survival technique for Certo’s clinic which had an average reimbursement of only $47 a visit. To provide the most benefit to his customers, he only hires medical personnel with an interest in fitness. By adding the MOG, he increased his referral based practice by 22 percent in the first year and has continued that volume over the years. Learn more about the cost savings and positive outcomes a MOG provides by listening the full podcast now.

Previous Episode

What Does the Future Hold for Private Practice Physical Therapy?

Whether you’re feeling optimistic about the future of private practice physical therapy or concerned about what the future holds, you’ll want to take a moment to listen to this week podcast. Tom DiAngelis, PT, DPT is the current PPS president as well as a practicing PT in the state of Washington. He recently took time to share his outlook about private practice physical therapy.

Despite the changing environment, DiAngelis states a number of private practice physical therapists have been successful at working with larger health care networks. He also stresses that niche private practice can really separate their clinic from others giving them a unique advantage in challenging market situations. Some clinics are also finding success by operating a cash-based practice and turning away from the insurance model. Learn more about the outlook for private practice physical therapy by listening to the full podcast now.

Next Episode

Why it’s an Exciting Time to be a Physical Therapist

It’s a great time to be a physical therapist. Despite lower reimbursement rates faced by many physical therapists, today’s expert, Jerry Durham, PT, Principal of San Francisco Sport and Spine Physical Therapy, shares why he he’s so excited about the future of physical therapy in the first of two podcasts.

His clinic is currently in the process of operating out of network and he has found greater success in doing so with higher average revenues per visit than ever. And despite the uncertainty associated with the Affordable Care Act, he believes physical therapists are in a great position to share why physical therapy may be the best option for some individuals. Learn how he uses social media to foster communication and why he believes a customer focused practice is critical to his success.