Adding a MOG as a Physical Therapy Survival Tactic

In a constantly changing environment, physical therapists are looking at new ways to increase their practice. Today’s expert shares his solution to surviving in a challenging physical therapy climate. Russ Certo, PT and owner of Grand Island Physical Therapy founded the medically oriented gym (MOG) by combining a medically focused fitness center with his private physical therapy practice.

The MOG concept became a survival technique for Certo’s clinic which had an average reimbursement of only $47 a visit. To provide the most benefit to his customers, he only hires medical personnel with an interest in fitness. By adding the MOG, he increased his referral based practice by 22 percent in the first year and has continued that volume over the years. Learn more about the cost savings and positive outcomes a MOG provides by listening the full podcast now.