Humans conform to obviously wrong answers (Asch Line Conformity Test)

In what situations do humans conform to the group? When will we change our attitudes and behaviors merely to fit in? We go over the "Asch Conformity Test." Conducted in 1951, it explored whether people will conform to an obviously incorrect response when the group is an agreement of the obviously incorrect response.
Follow-Up Research: We facilitated follow-up research that explored how conformity differs between personality types (e.g., dog vs cat people; coffee vs tea lovers; early birds vs night owls).
Check out the video version of this episode on YouTube.