Ep. 4: The Role of PR in Showbiz and Entertainment
01/19/24 • 34 min
Consumption of entertainment news is affected by digital platforms and how it allows users access to such information. Discover how this behavior affects the practice of PR in entertainment and lifestyle.
Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated
Panellists:
1. Isabel Santillan - Vice-president, Head - Cignal Entertainment
2. Lawrence Tan - Consultant Head of Branding and Talent Imaging - GMA Network
3. Kane Errol Choa, APR - Vice-president, Head of Corporate Communications - ABS-CBN Corporation
We would like to thank the following who helped make this project possible:
ABS-CBN Corporation
Asian Institute of Management
Evident Integrated Marketing and PR
Mang Inasal
MullenLowe MARC
The New Channel
TOG Integrated
Hosted on Acast. See acast.com/privacy for more information.
Consumption of entertainment news is affected by digital platforms and how it allows users access to such information. Discover how this behavior affects the practice of PR in entertainment and lifestyle.
Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated
Panellists:
1. Isabel Santillan - Vice-president, Head - Cignal Entertainment
2. Lawrence Tan - Consultant Head of Branding and Talent Imaging - GMA Network
3. Kane Errol Choa, APR - Vice-president, Head of Corporate Communications - ABS-CBN Corporation
We would like to thank the following who helped make this project possible:
ABS-CBN Corporation
Asian Institute of Management
Evident Integrated Marketing and PR
Mang Inasal
MullenLowe MARC
The New Channel
TOG Integrated
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Ep. 3: Crafting Communications for the Functional and Unglamorous
PR for functional, utilitarian and other ‘unsexy’ brands may need extra inspiration. Get tips and learn the tricks that keep corporate stories in the circulation no matter what category.
Moderator: Rudy Villar - Chief Client Partner, Villar Branding and Sr. Consultant, TOG Integrated
Panellists:
1. Charles Manimbo - Head of Communication Strategy and Analytics, Manila Electric Company
2. Jocel de Guzman - Reputation Management and Marketing Consultant, Manila Bulletin
We would like to thank the following who helped make this project possible:
ABS-CBN Corporation
Asian Institute of Management
Evident Integrated Marketing and PR
Mang Inasal
MullenLowe MARC
The New Channel
TOG Integrated
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Ep. 5: Communicating In the Age of Info Overload and Fake News
Social media in the digital age enables info overload and the proliferation of 'fake news and alternative truths'—true or false? Check out their origins see where they're headed.
Moderator: Gigi Tibi - PANA Foundation Trustee and Founder & CEO, RadManila
Panellists:
1. Ace Gapuz - Founder and CEO, Blogapalooza
2. Jan Chavez Arceo - Partner, CV Tech Media and Co-Founder & Chief Strategist, Impact Solutions Research Institute
3. Jocel de Guzman - Founder & Co-Lead Convenor, ScamWatch PH
4. Aika Rojas - Director of Creator Partnerships Division, Tier One Entertainment
We would like to thank the following who helped make this project possible:
ABS-CBN Corporation
Asian Institute of Management
Evident Integrated Marketing and PR
Mang Inasal
MullenLowe MARC
The New Channel
TOG Integrated
Hosted on Acast. See acast.com/privacy for more information.
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