Ep. 12: PR for Good: Communicating Advocacy and Sustainability

The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?

Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM Supermalls

Panellists:

1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group

2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc.

We would like to thank the following who helped make this project possible:

ABS-CBN Corporation

Asian Institute of Management

Evident Integrated Marketing and PR

Mang Inasal

MullenLowe MARC

The New Channel

TOG Integrated

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